Brand page · Personal Care · Italy
WYCON cosmetics: 116K visits a month, 26 active Meta ads, Gravity score 584.
WYCON cosmetics — WYCON cosmetics is an Italian brand that sells makeup and skincare products. The brand offers various collections including make-up, skincare, accessories, sunscreen, fragrances, and gift cards. In September 2026 wyconcosmetics.com drew an estimated 116K visits, down 17% on the month before. It ranks #31 of 2,288 Personal Care brands in Italy and holds a 3.1 Trustpilot rating over 737 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Personal Care brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WYCON cosmetics is an Italian brand that sells makeup and skincare products. The brand offers various collections including make-up, skincare, accessories, sunscreen, fragrances, and gift cards.
01 · Traffic
How much traffic WYCON cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WYCON cosmetics drew an estimated 116K visits in September 2026, down 17% on the month before and down 23% over three months.
- Worldwide#70,690of 4.5M sites · Top 5%
- In Italy#1,726of 138K sites · Top 5%
- Personal Care, worldwide#4,027of 215,119 brands · Top 5%
- Personal Care, Italy#31of 2,288 brands · Top 5%
116K
estimated visits in September
1 mo ▼ −17.4%4 mo ▼ −22.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WYCON cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WYCON cosmetics holds 3.1 out of 5 on Trustpilot over 737 reviews, 265 of them in the last twelve months: 58% of customers give five stars and 34% one star. That volume places WYCON cosmetics in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetic Products Manufacturer Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WYCON cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WYCON cosmetics sells on Shopify, 84% of its catalogue in stock. The best seller is INTENSE LIP PENCIL, at €2.99–€4.99, followed by LONG LASTING LIQUID LIPSTICK and WONDERPROOF LIP PENCIL.
#1INTENSE LIP PENCILWYCON cosmetics€2.99–€4.99In stock
#2LONG LASTING LIQUID LIPSTICKWYCON cosmetics€9.99In stock
#3WONDERPROOF LIP PENCILWYCON cosmetics€9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WYCON cosmetics in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 64% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$19.03
- Currency
- EUR
04 · Ads
What WYCON cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WYCON cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Wycon CosmeticsWycon Cosmetics14 Oct 2026image
American ExpressWycon Cosmetics12 Oct 2026image
Skin Idol Concealer in omaggio 🎁Wycon Cosmetics12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026WYCON SPAverified
Text ad19 Oct 2026WYCON SPAverified
Text ad19 Oct 2026WYCON SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WYCON cosmetics.
The creators who tag @wycon_cosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wycon_cosmetics on Instagram, led by Serena Giaisi (19.3K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSerena Giaisi@serenagiaisi · 🇮🇹 IT | Photography visual arts Creator | 19.3K | 0.3% | 10 | Tagged @wycon_cosmetics |
06 · Competitors according to Gravity
Who WYCON cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WYCON cosmetics among Personal Care brands in Italy. The closest is Profumi Equivalenti Eguali, then AYBEAUTY, Clio, font59.store, Inspired Oil Perfumes, skynnbg.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Profumi Equivalenti Egualiprofumigratis.it | |||||||
| AYBEAUTYaybeauty.co | |||||||
| Cliocliomakeupshop.com | |||||||
| font59.storefont59.store | |||||||
| Inspired Oil Perfumesinspiredperfumes.co.uk | |||||||
| skynnbg.comskynnbg.com |
07 · Company
The company behind WYCON cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WYCON cosmetics is a company based in Milano, Italy, founded in 2009 according to LinkedIn, on a domain registered in July 2014. It employs about 1,342 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Milano
- Founded
- 2009, per LinkedIn
- Domain registered
- 29 Jul 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,342 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wyconcosmetics.com · Shopify · EUR
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WYCON cosmetics
What people ask Google about WYCON cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WYCON cosmetics legit or a scam?
According to Gravity by Benchr, WYCON cosmetics is a brand based in Milano, Italy: its website has existed since July 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,342 people on LinkedIn, it has 585,002 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
WYCON cosmetics reviews: is it worth it?
Customers rate WYCON cosmetics 3.1 out of 5 on Trustpilot over 737 reviews, 265 of them in the last twelve months: 58% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WYCON cosmetics?
WYCON cosmetics is an Italian brand that sells makeup and skincare products. The brand offers various collections including make-up, skincare, accessories, sunscreen, fragrances, and gift cards. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
WYCON cosmetics prices: how much is it?
WYCON cosmetics' best seller, INTENSE LIP PENCIL, sells from €2.99 to €4.99 on wyconcosmetics.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check wyconcosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does WYCON cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WYCON cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check wyconcosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WYCON cosmetics?
WYCON cosmetics sells on its own website, wyconcosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns WYCON cosmetics?
Gravity by Benchr records a company based in Milano, Italy, founded in 2009 according to LinkedIn, on a domain registered in 2014, with 1,342 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WYCON cosmetics doing well?
Not at the moment. Gravity by Benchr estimates about 115,600 visits to wyconcosmetics.com in September 2026, down 17% in a month and down 23% over three months. WYCON cosmetics ranks #31 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WYCON cosmetics use?
Gravity by Benchr identifies wyconcosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WYCON cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for WYCON cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, WYCON cosmetics ranks #31 of 2,288 by estimated traffic. Its closest competitors on the same market are Profumi Equivalenti Eguali, AYBEAUTY, Clio, font59.store, Inspired Oil Perfumes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WYCON cosmetics.