Brand page · Clothing · Australia
Wyld Bub: 56.8K visits a month, 681 active Meta ads, Gravity score 653.
Wyld Bub — Wyld Bub is a boutique baby clothing brand that sells personalized baby keepsakes and heirloom-quality knitwear, including hand-knitted sweaters, blankets, wooden musical carousels, and ready-to-gift sets. In September 2026 wyldbub.com drew an estimated 56.8K visits, down 28% on the month before. It ranks #2,507 of 97,158 Clothing brands in Australia and holds a 4.0 Trustpilot rating over 706 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wyld Bub is a boutique baby clothing brand that sells personalized baby keepsakes and heirloom-quality knitwear, including hand-knitted sweaters, blankets, wooden musical carousels, and ready-to-gift sets.
01 · Traffic
How much traffic Wyld Bub gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wyld Bub drew an estimated 56.8K visits in September 2026, down 28% on the month before and up 60% over three months.
- Worldwide#152,414of 4.5M sites · Top 5%
- In United States#49,145of 1.2M sites · Top 5%
- Clothing, worldwide#14,693of 459,295 brands · Top 5%
- Clothing, United States#2,507of 97,158 brands · Top 5%
56.8K
estimated visits in September
1 mo ▼ −27.6%4 mo ▲ +60.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wyld Bub.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wyld Bub holds 4.0 out of 5 on Trustpilot over 706 reviews, 190 of them in the last twelve months: 74% of customers give five stars and 19% one star. That volume places Wyld Bub in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Baby Clothing Store Baby Store Children's Clothing Store Boutique
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wyld Bub sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wyld Bub sells on Shopify, 99% of its catalogue in stock. The best seller is Hand Knitted Personalized Sweater, at A$83.00, followed by Sunshine Set and Hey Cutie Set.
#1Hand Knitted Personalized SweaterWyld BubA$83.00In stock
#2Sunshine SetWyld BubA$53.00In stock
#3Hey Cutie SetWyld BubA$53.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wyld Bub in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 74% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$54.22
- Currency
- AUD
04 · Ads
What Wyld Bub is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wyld Bub runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text).
Name it with loveWyld Bub4 Oct 2026image
His name. Knitted in.Wyld Bub1 Oct 2026image
❤️ Handmade Just for Your BabyWyld Bub1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nowi Group PTY LTDverified
Image ad20 Oct 2026Nowi Group PTY LTDverified
Text ad20 Oct 2026Nowi Group PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wyld Bub.
The creators who tag @wyld.bub on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wyld.bub on Instagram, led by Indea Curtis (20.5K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIndea Curtis@indeajeane · 🇬🇧 GB | Parenting family Creator | 20.5K | 0.8% | 2 | Tagged @wyld.bub |
06 · Competitors according to Gravity
Who Wyld Bub competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wyld Bub among Clothing brands in Australia. The closest is BY GEE, then Aster & Oak, Cushii, ergoPouch, G'DAY BABY, u&me australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BY GEEbygeethelabel.com | |||||||
| Aster & Oakasterandoak.com.au | |||||||
| Cushiicushii.com | |||||||
| ergoPouchergopouch.com.au | |||||||
| G'DAY BABYgdaybaby.com.au | |||||||
| u&me australiaumeaustralia.com.au |
07 · Company
The company behind Wyld Bub.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wyld Bub is a company based in Buddina, Australia, founded in 2022 according to LinkedIn, on a domain registered in June 2022. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Buddina
- Founded
- 2022, per LinkedIn
- Domain registered
- 7 Jun 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wyldbub.com · Shopify · USD
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wyld Bub
What people ask Google about Wyld Bub.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wyld Bub legit or a scam?
According to Gravity by Benchr, Wyld Bub is a brand based in Buddina, Australia: its website has existed since June 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 225,464 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wyld Bub reviews: is it worth it?
Customers rate Wyld Bub 4.0 out of 5 on Trustpilot over 706 reviews, 190 of them in the last twelve months: 74% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wyld Bub known for?
Wyld Bub is a boutique baby clothing brand that sells personalized baby keepsakes and heirloom-quality knitwear, including hand-knitted sweaters, blankets, wooden musical carousels, and ready-to-gift sets. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Wyld Bub prices: how much is it?
Wyld Bub's best seller, Hand Knitted Personalized Sweater, sells A$83.00 on wyldbub.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check wyldbub.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Wyld Bub discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wyld Bub advertises on Facebook and Instagram and on Google, where its offers often run. Check wyldbub.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wyld Bub?
Wyld Bub sells on its own website, wyldbub.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wyld Bub?
Gravity by Benchr records a company based in Buddina, Australia, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wyld Bub growing?
Yes. Gravity by Benchr estimates about 56,800 visits to wyldbub.com in September 2026, down 28% in a month and up 60% over three months. Wyld Bub ranks #2,507 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wyld Bub use?
Gravity by Benchr identifies wyldbub.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wyld Bub spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wyld Bub on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Wyld Bub ranks #2,507 of 97,158 by estimated traffic. Its closest competitors on the same market are BY GEE, Aster & Oak, Cushii, ergoPouch, G'DAY BABY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wyld Bub.