Brand page · Plumbing
X2O: 40.4K visits a month, 157 active Meta ads.
X2O — X2O is a French company specializing in bathroom furniture and fixtures, offering complete bathroom solutions, furniture, showers, faucets, toilets, bathtubs, mirrors, and accessories through showrooms and online sales. In September 2026 x2o.fr drew an estimated 40.4K visits, down 26% on the month before. It ranks #25 of 193 Plumbing brands and holds a 4.8 Trustpilot rating over 775 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
X2O is a French company specializing in bathroom furniture and fixtures, offering complete bathroom solutions, furniture, showers, faucets, toilets, bathtubs, mirrors, and accessories through showrooms and online sales.
01 · Traffic
How much traffic X2O gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
X2O drew an estimated 40.4K visits in September 2026, down 26% on the month before and up 6% over three months.
- Worldwide#204,044of 4.5M sites · Top 5%
- In France#7,143of 166K sites · Top 5%
- Plumbing, worldwide#1,178of 39,496 brands · Top 5%
- Plumbing, France#25of 193 brands · Top 20%
40.4K
estimated visits in September
1 mo ▼ −26.0%4 mo ▲ +5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about X2O.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
X2O holds 4.8 out of 5 on Trustpilot over 775 reviews, 404 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places X2O in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, X2O scores 4.9 over 719 reviews.
Bathroom Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What X2O sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read X2O's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places X2O in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What X2O is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
X2O runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Deux fois plus heureux !X²O Salles de bains France7 Oct 2026video
Deux fois plus heureux !X²O Salles de bains France7 Oct 2026video
Deux fois plus heureux !X²O Salles de bains France7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Sanitary Group NVverified
Text ad19 Oct 2026Sanitary Group NVverified
Image ad19 Oct 2026Sanitary Group NVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about X2O.
The creators who tag @x2o_sallesdebains_france on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @x2o_sallesdebains_france on Instagram, led by Renovation Merfy (11.2K followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRenovation Merfy@renovation_merfy · 🇫🇷 FR | Decoration garden diy Creator | 11.2K | 2.3% | 1 | Tagged @x2o_sallesdebains_france |
06 · Competitors according to Gravity
Who X2O competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for X2O among Plumbing brands. The closest is Gaia Interni, then Planetebain, The Sink Warehouse, Badshop, sintesibagno.shop, Tempe VVS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gaia Internigaiainterni.com | |||||||
| Planetebainplanetebain.com | |||||||
| The Sink Warehousesinkwarehouse.com.au | |||||||
| Badshopbadshop.se | |||||||
| sintesibagno.shopsintesibagno.shop | |||||||
| Tempe VVStempevvs.no |
07 · Company
The company behind X2O.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
X2O is an e-commerce brand, on a domain registered in April 2012.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 13 Apr 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- x2o.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about X2O
What people ask Google about X2O.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is X2O legit or a scam?
According to Gravity by Benchr, X2O is a brand: its website has existed since April 2012, its Trustpilot profile is claimed by the brand, it has 1,149 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
X2O reviews: is it worth it?
Customers rate X2O 4.8 out of 5 on Trustpilot over 775 reviews, 404 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, X2O scores 4.9 over 719 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does X2O sell?
X2O is a French company specializing in bathroom furniture and fixtures, offering complete bathroom solutions, furniture, showers, faucets, toilets, bathtubs, mirrors, and accessories through showrooms and online sales. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
Is there a X2O discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: X2O advertises on Facebook and Instagram and on Google, where its offers often run. Check x2o.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns X2O?
Gravity by Benchr records a company, whose domain was registered in 2012. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is X2O doing well?
Yes. Gravity by Benchr estimates about 40,400 visits to x2o.fr in September 2026, down 26% in a month and up 6% over three months. X2O ranks #25 of 193 Plumbing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does X2O spend on Meta ads?
Gravity by Benchr does not publish a spend figure for X2O on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands?
Among Plumbing brands in the Gravity by Benchr index, X2O ranks #25 of 193 by estimated traffic. Its closest competitors on the same market are Gaia Interni, Planetebain, The Sink Warehouse, Badshop, sintesibagno.shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with X2O.