Brand page · Personal Care · Sweden
Xlash: 57.1K visits a month, 170 active Meta ads, Gravity score 715.
Xlash — Xlash is a brand that sells eyelash and brow serums, offering products designed to make lashes longer, stronger, and more beautiful. In September 2026 xlash.com drew an estimated 57.1K visits, up 13% on the month before. It ranks #37 of 830 Personal Care brands in Sweden and holds a 4.6 Trustpilot rating over 1,056 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Personal Care brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Xlash is a brand that sells eyelash and brow serums, offering products designed to make lashes longer, stronger, and more beautiful.
01 · Traffic
How much traffic Xlash gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Xlash drew an estimated 57.1K visits in September 2026, up 13% on the month before and up 47% over three months.
- Worldwide#151,706of 4.5M sites · Top 5%
- In Sweden#1,145of 27.3K sites · Top 5%
- Personal Care, worldwide#7,658of 215,119 brands · Top 5%
- Personal Care, Sweden#37of 830 brands · Top 5%
57.1K
estimated visits in September
1 mo ▲ +12.6%4 mo ▲ +46.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Xlash.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Xlash holds 4.6 out of 5 on Trustpilot over 1,056 reviews, 1,056 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Xlash in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Cosmetics Industry Beauty Supply Store Cosmetics Store Beauty Product Supplier Beauty Products Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Xlash sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Xlash sells on Shopify, 81% of its catalogue in stock. The best seller is Xlash Ögonfransserum 3ml, at SEK 499.00, followed by Xlash Ögonfransserum 5ml and Awakening Eye Gels.
#1Xlash Ögonfransserum 3mlXlashSEK 499.00In stock
#2Xlash Ögonfransserum 5mlXlashSEK 699.00In stock
#3Awakening Eye GelsXlashSEK 549.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Xlash in its comparison group.
- Average rating
- 4.28 / 5
- Rated products
- 64% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$59.86
- Currency
- SEK
04 · Ads
What Xlash is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Xlash runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
✨ Vi bjuder på fransserum – shoppa för 499 kr och få serum på köpetXlash8 Oct 2026image
Din nya brynfavorit för varje dag.Xlash8 Oct 2026video
Gratis vippeserum ved køb for 349 DKKXlash8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Beauty Generation ABverified
Text ad20 Oct 2026Beauty Generation ABverified
Text ad20 Oct 2026Beauty Generation ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Xlash.
The creators who tag @xlash on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xlash on Instagram, led by Lina L A Livian (90.9K followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLina L A Livian@glowaddictions · 🇸🇪 SE | Beauty cosmetics skincare Creator | 90.9K | 3.3% | 3 | Tagged @xlash |
06 · Competitors according to Gravity
Who Xlash competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Xlash among Personal Care brands in Sweden. The closest is MANTLE, then Skinome, Björk and Berries, Tanrevel®, ZENTS, LH cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MANTLEmantleskin.com | |||||||
| Skinomeskinome.com | |||||||
| Björk and Berriesbjorkandberries.com | |||||||
| Tanrevel®tanrevel.se | |||||||
| ZENTSzents.se | |||||||
| LH cosmeticslhcosmetics.com |
07 · Company
The company behind Xlash.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Xlash is a company based in Stockholm, Sweden, on a domain registered in August 2007. It employs about 44 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- Data not available
- Domain registered
- 7 Aug 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xlash.com · Shopify · SEK
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Xlash
What people ask Google about Xlash.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Xlash legit or a scam?
According to Gravity by Benchr, Xlash is a brand based in Stockholm, Sweden: its website has existed since August 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 52,157 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Xlash reviews
Customers rate Xlash 4.6 out of 5 on Trustpilot over 1,056 reviews, 1,056 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Xlash?
Xlash is a brand that sells eyelash and brow serums, offering products designed to make lashes longer, stronger, and more beautiful. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Xlash prices: how much is it?
Xlash's best seller, Xlash Ögonfransserum 3ml, sells SEK 499.00 on xlash.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check xlash.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Xlash have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Xlash advertises on Facebook and Instagram and on Google, where its offers often run. Check xlash.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Xlash?
Xlash sells on its own website, xlash.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Xlash?
Gravity by Benchr records a company based in Stockholm, Sweden, whose domain was registered in 2007, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Xlash doing well?
Yes. Gravity by Benchr estimates about 57,100 visits to xlash.com in September 2026, up 13% in a month and up 47% over three months. Xlash ranks #37 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Xlash use?
Gravity by Benchr identifies xlash.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Xlash's ad budget?
Gravity by Benchr does not publish a spend figure for Xlash on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Xlash ranks #37 of 830 by estimated traffic. Its closest competitors on the same market are MANTLE, Skinome, Björk and Berries, Tanrevel®, ZENTS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Xlash.