Brand page · Vehicle Parts & Accessories
xlmoto: 135K visits a month, 62 active Meta ads.
xlmoto — XLMOTO is a Swedish online motorcycle store that sells motorcycle parts, equipment, accessories, and lifestyle products. In September 2026 xlmoto.se drew an estimated 135K visits, down 38% on the month before. It ranks #3 of 300 Vehicle Parts & Accessories brands and holds a 4.4 Trustpilot rating over 16,438 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
XLMOTO is a Swedish online motorcycle store that sells motorcycle parts, equipment, accessories, and lifestyle products.
01 · Traffic
How much traffic xlmoto gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
xlmoto drew an estimated 135K visits in September 2026, down 38% on the month before and down 55% over three months.
- Worldwide#72,609of 4.5M sites · Top 5%
- In Sweden#567of 27.3K sites · Top 5%
- Vehicle Parts & Accessories, worldwide#1,241of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, Sweden#3of 300 brands · Top 1%
135K
estimated visits in September
1 mo ▼ −38.3%4 mo ▼ −55.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about xlmoto.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
xlmoto holds 4.4 out of 5 on Trustpilot over 16,438 reviews, 1,331 of them in the last twelve months: 66% of customers give five stars and 7% one star. That volume places xlmoto in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Motorcycle Shop Tire Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What xlmoto sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read xlmoto's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places xlmoto in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What xlmoto is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
xlmoto runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Beta Tools Torx T-HandleXLmoto11 Oct 2026image
default_collection_headlineXLmoto9 Oct 2026image
default_collection_headlineXLmoto9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Pierce ABverified
Text ad19 Oct 2026Pierce ABverified
Text ad19 Oct 2026Pierce ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about xlmoto.
The creators who tag @xlmoto on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xlmoto on Instagram, led by Raven Onroad (71.2K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRaven Onroad@ravensportsofficialonroad · INTL | Automotive mobility Creator | 71.2K | 0.6% | 13 | Tagged @xlmoto |
06 · Competitors according to Gravity
Who xlmoto competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for xlmoto among Vehicle Parts & Accessories brands. The closest is MotoRacingShop, then NR1 Motor, Gmoto, nilmoto.com, Tech2Roo, webike.id.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MotoRacingShopmotoracingshop.com | |||||||
| NR1 Motornr1motor.nl | |||||||
| Gmotogmoto.ro | |||||||
| nilmoto.comnilmoto.com | |||||||
| Tech2Rootech2roo.com | |||||||
| webike.idwebike.id |
07 · Company
The company behind xlmoto.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
xlmoto is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xlmoto.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about xlmoto
What people ask Google about xlmoto.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is xlmoto legit?
According to Gravity by Benchr, xlmoto is a brand: its Trustpilot profile is claimed by the brand, it has 115,346 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
xlmoto reviews
Customers rate xlmoto 4.4 out of 5 on Trustpilot over 16,438 reviews, 1,331 of them in the last twelve months: 66% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is xlmoto known for?
XLMOTO is a Swedish online motorcycle store that sells motorcycle parts, equipment, accessories, and lifestyle products. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
xlmoto promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: xlmoto advertises on Facebook and Instagram and on Google, where its offers often run. Check xlmoto.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is xlmoto doing well?
Not at the moment. Gravity by Benchr estimates about 135,500 visits to xlmoto.se in September 2026, down 38% in a month and down 55% over three months. xlmoto ranks #3 of 300 Vehicle Parts & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is xlmoto's ad budget?
Gravity by Benchr does not publish a spend figure for xlmoto on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands?
Among Vehicle Parts & Accessories brands in the Gravity by Benchr index, xlmoto ranks #3 of 300 by estimated traffic. Its closest competitors on the same market are MotoRacingShop, NR1 Motor, Gmoto, nilmoto.com, Tech2Roo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with xlmoto.