Brand page · Food Items · United States
xomarshmallow: 32.5K visits a month, 12 active Meta ads, Gravity score 480.
xomarshmallow — XO Marshmallow is a gourmet marshmallow company that produces handcrafted marshmallows for hot chocolate, s'mores, and gifting purposes. In September 2026 xomarshmallow.com drew an estimated 32.5K visits, down 6% on the month before. It ranks #811 of 20,419 Food Items brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 651 peers: Food Items brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
XO Marshmallow is a gourmet marshmallow company that produces handcrafted marshmallows for hot chocolate, s'mores, and gifting purposes.
01 · Traffic
How much traffic xomarshmallow gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
xomarshmallow drew an estimated 32.5K visits in September 2026, down 6% on the month before and down 34% over three months.
- Worldwide#245,807of 4.5M sites · Top 10%
- In United States#76,979of 1.2M sites · Top 10%
- Food Items, worldwide#7,636of 260,714 brands · Top 5%
- Food Items, United States#811of 20,419 brands · Top 5%
32.5K
estimated visits in September
1 mo ▼ −6.1%4 mo ▼ −33.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about xomarshmallow.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
xomarshmallow holds 2.5 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 80% one star.
Food Manufacturer Food Producer Candy Store Chocolate Shop Confectionery Chocolate Artisan
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What xomarshmallow sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
xomarshmallow sells on Shopify, 90% of its catalogue in stock. The best seller is Oh Dough You Didn't Edible Cookie Dough Cups (set of 2), at US$13.95, followed by Funfetti Marshmallows (set of 12) and Onward Checkout+.
#1Oh Dough You Didn't Edible Cookie Dough Cups (set of 2)xomarshmallowUS$13.95In stock
#2Funfetti Marshmallows (set of 12)xomarshmallowUS$12.00–US$42.00In stock
#3Onward Checkout+xomarshmallowUS$0.98–US$140.30In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places xomarshmallow in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 94% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$19.96
- Currency
- USD
04 · Ads
What xomarshmallow is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
xomarshmallow runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
25 Days of MallowsXO Marshmallow6 Oct 2026image
PREORDER - 2026 Holiday Marshmallow Advent Calendar - Year 8XO Marshmallow1 Oct 2026image
25 Days of MallowsXO Marshmallow27 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026XO Marshmallow LLCverified
Text ad20 Oct 2026XO Marshmallow LLCverified
Image ad20 Oct 2026XO Marshmallow LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about xomarshmallow.
The creators who tag @xo.marshmallow on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xo.marshmallow on Instagram, led by Marshfellows (13.5K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarshfellows@marshfellows · 🇺🇸 US | Decoration garden diy Creator | 13.5K | — | 1 | Tagged @xo.marshmallow |
06 · Competitors according to Gravity
Who xomarshmallow competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for xomarshmallow among Food Items brands in United States. The closest is American Vinegar Works, then Big Horn Olive Oil, GoNanas, MinusG, Sourdough Starter, One on One Flavors.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| American Vinegar Worksamericanvinegarworks.com | |||||||
| Big Horn Olive Oilbhooc.com | |||||||
| GoNanaseatgonanas.com | |||||||
| MinusGminusg.com | |||||||
| Sourdough Startersourdoughstarter.com | |||||||
| One on One Flavorsoooflavors.com |
07 · Company
The company behind xomarshmallow.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
xomarshmallow is a company based in Skokie, United States, founded in 2016 according to LinkedIn, on a domain registered in June 2015. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Skokie
- Founded
- 2016, per LinkedIn
- Domain registered
- 16 Jun 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xomarshmallow.com · Shopify · USD
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about xomarshmallow
What people ask Google about xomarshmallow.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is xomarshmallow legit or a scam?
According to Gravity by Benchr, xomarshmallow is a brand based in Skokie, United States: its website has existed since June 2015, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 132,051 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does xomarshmallow sell?
XO Marshmallow is a gourmet marshmallow company that produces handcrafted marshmallows for hot chocolate, s'mores, and gifting purposes. Gravity by Benchr classifies it under Food Items, with Cooking & Baking Ingredients making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is xomarshmallow expensive?
xomarshmallow's best seller, Oh Dough You Didn't Edible Cookie Dough Cups (set of 2), sells US$13.95 on xomarshmallow.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check xomarshmallow.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
xomarshmallow promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: xomarshmallow advertises on Facebook and Instagram and on Google, where its offers often run. Check xomarshmallow.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy xomarshmallow?
xomarshmallow sells on its own website, xomarshmallow.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind xomarshmallow?
Gravity by Benchr records a company based in Skokie, United States, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is xomarshmallow doing well?
Not at the moment. Gravity by Benchr estimates about 32,500 visits to xomarshmallow.com in September 2026, down 6% in a month and down 34% over three months. xomarshmallow ranks #811 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does xomarshmallow use?
Gravity by Benchr identifies xomarshmallow.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is xomarshmallow's ad budget?
Gravity by Benchr does not publish a spend figure for xomarshmallow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, xomarshmallow ranks #811 of 20,419 by estimated traffic. Its closest competitors on the same market are American Vinegar Works, Big Horn Olive Oil, GoNanas, MinusG, Sourdough Starter. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with xomarshmallow.