Brand page · Hobbies & Creative Arts · United States
xTool: 2.9M visits a month, 3,281 active Meta ads.
xTool — xTool is a brand that produces laser engraving and cutting machines, including CO2, fiber, and diode laser cutters, engravers, welders, and DTF printers for digital fabrication. In September 2026 xtool.com drew an estimated 2.9M visits, up 6% on the month before. It ranks #3 of 32,083 Hobbies & Creative Arts brands in United States and holds a 4.1 Trustpilot rating over 1,452 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
xTool is a brand that produces laser engraving and cutting machines, including CO2, fiber, and diode laser cutters, engravers, welders, and DTF printers for digital fabrication.
01 · Traffic
How much traffic xTool gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
xTool drew an estimated 2.9M visits in September 2026, up 6% on the month before and up 35% over three months.
- Worldwide#6,056of 4.5M sites · Top 1%
- In United States#2,058of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#31of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#3of 32,083 brands · Top 1%
2.9M
estimated visits in September
1 mo ▲ +6.2%4 mo ▲ +34.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about xTool.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
xTool holds 4.1 out of 5 on Trustpilot over 1,452 reviews, 551 of them in the last twelve months: 76% of customers give five stars and 13% one star. That volume places xTool in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, xTool scores 4.7 over 129 reviews.
Laser Cutting Service Laser Equipment Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What xTool sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
xTool sells on Shopify, 80% of its catalogue in stock. The best seller is Filters for SafetyPro™ AP2, at US$20.00–US$50.00, followed by xTool S1 Enclosed Diode Laser Cutter and 500ml Apparel Printer Ink.
#1Filters for SafetyPro™ AP2xToolUS$20.00–US$50.00In stock
#2xTool S1 Enclosed Diode Laser CutterxToolUS$1,299.00–US$3,049.00In stock
#3500ml Apparel Printer InkxToolUS$35.00–US$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places xTool in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 54% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$49.99
- Currency
- USD
04 · Ads
What xTool is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
xTool runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Pay $100, Save $308 | NEW xTool X1xTool14 Oct 2026image
xTool X1：Next-Gen All-in-One LaserxTool14 Oct 2026video
Win the Holiday Rush 🎄xTool14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026深圳市创客工场科技有限公司verified
Text ad20 Oct 2026深圳市创客工场科技有限公司verified
Text ad20 Oct 2026深圳市创客工场科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about xTool.
The creators who tag @xtool.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xtool.official on Instagram, led by Baïa (17K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBaïa@baiabay.fr · 🇫🇷 FR | Cinema series pop culture Creator | 17K | 0.0% | 9 | Tagged @xtool.official |
06 · Competitors according to Gravity
Who xTool competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for xTool among Hobbies & Creative Arts brands in United States. The closest is Roland DGA Corporation, then Roland DG Corporation, OMTech, TROTEC LASER, Glowforge, sculpfun.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Roland DGA Corporationrolanddga.com | |||||||
| Roland DG Corporationrolanddg.co.jp | |||||||
| OMTechomtech.com | |||||||
| TROTEC LASERtroteclaser.com | |||||||
| Glowforgeglowforge.com | |||||||
| sculpfun.comsculpfun.com |
07 · Company
The company behind xTool.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
xTool is a company based in Irwindale, United States, founded in 2013 according to LinkedIn, on a domain registered in July 2013. It employs about 86 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irwindale
- Founded
- 2013, per LinkedIn
- Domain registered
- 27 Jul 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 86 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xtool.com · Shopify · USD
- Catalogue
- 225 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about xTool
What people ask Google about xTool.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is xTool a legit company?
According to Gravity by Benchr, xTool is a brand based in Irwindale, United States: its website has existed since July 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 86 people on LinkedIn, it has 531,375 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
xTool reviews
Customers rate xTool 4.1 out of 5 on Trustpilot over 1,452 reviews, 551 of them in the last twelve months: 76% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, xTool scores 4.7 over 129 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does xTool sell?
xTool is a brand that produces laser engraving and cutting machines, including CO2, fiber, and diode laser cutters, engravers, welders, and DTF printers for digital fabrication. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is xTool expensive?
xTool's best seller, Filters for SafetyPro™ AP2, sells from US$20.00 to US$50.00 on xtool.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check xtool.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
xTool promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: xTool advertises on Facebook and Instagram and on Google, where its offers often run. Check xtool.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy xTool?
xTool sells on its own website, xtool.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns xTool?
Gravity by Benchr records a company based in Irwindale, United States, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 86 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is xTool growing?
Yes. Gravity by Benchr estimates about 2,931,100 visits to xtool.com in September 2026, up 6% in a month and up 35% over three months. xTool ranks #3 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does xTool use?
Gravity by Benchr identifies xtool.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records.
What is xTool's ad budget?
Gravity by Benchr does not publish a spend figure for xTool on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, xTool ranks #3 of 32,083 by estimated traffic. Its closest competitors on the same market are Roland DGA Corporation, Roland DG Corporation, OMTech, TROTEC LASER, Glowforge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with xTool.