Brand page · Beverages · Italy
Xtrawine: 107K visits a month, 32 active Meta ads, Gravity score 538.
Xtrawine — XtraWine is a digital company specializing in the online sale and distribution of wine, offering an extensive catalog of prestigious Italian and international wineries. In September 2026 xtrawine.com drew an estimated 107K visits, up 19% on the month before. It ranks #5 of 1,124 Beverages brands in Italy and holds a 4.6 Trustpilot rating over 8,895 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Beverages brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
XtraWine is a digital company specializing in the online sale and distribution of wine, offering an extensive catalog of prestigious Italian and international wineries.
01 · Traffic
How much traffic Xtrawine gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Xtrawine drew an estimated 107K visits in September 2026, up 19% on the month before and down 17% over three months.
- Worldwide#88,258of 4.5M sites · Top 5%
- In Italy#2,155of 138K sites · Top 5%
- Beverages, worldwide#672of 97,069 brands · Top 1%
- Beverages, Italy#5of 1,124 brands · Top 1%
107K
estimated visits in September
1 mo ▲ +19.1%4 mo ▼ −17.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Xtrawine.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Xtrawine holds 4.6 out of 5 on Trustpilot over 8,895 reviews, 465 of them in the last twelve months: 86% of customers give five stars and 2% one star. That volume places Xtrawine in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Xtrawine scores 4.7 over 407 reviews.
Online Marketplace Wine Store Wine Wholesaler and Importer Alcohol Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Xtrawine sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Xtrawine sells on Shopify, 76% of its catalogue in stock. The best seller is Contadi Castaldi Franciacorta Brut, at €17.00, followed by Ceci Otello Nero di Lambrusco and Bollinger Champagne Special Cuvee Brut.
#1Contadi Castaldi Franciacorta BrutXtrawine€17.00In stock
#2Ceci Otello Nero di LambruscoXtrawine€8.50In stock
#3Bollinger Champagne Special Cuvee BrutXtrawine€59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Xtrawine in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$67.20
- Currency
- EUR
04 · Ads
What Xtrawine is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Xtrawine runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2022 (image, text).
Pittyvaich Single Malt Scotch Whisky Special Release Natural Cask Strenght 29 Y.O. 0.7LXtrawine25 Sept 2026image
XtrawineXtrawine25 Sept 2026image
XtrawineXtrawine25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad30 Oct 2025WBX SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Xtrawine.
The creators who tag @xtrawine on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Xtrawine competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Xtrawine among Beverages brands in Italy. The closest is Tannico, then Bottle of Italy, 3K WINE, Wine&More, Drinkshopstore.com, Fenolico.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tannicotannico.it | |||||||
| Bottle of Italybottleofitaly.com | |||||||
| 3K WINE3kwine.com | |||||||
| Wine&Morewineemore.com | |||||||
| Drinkshopstore.comdrinkshopstore.com | |||||||
| Fenolicofenolico.it |
07 · Company
The company behind Xtrawine.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Xtrawine is a company based in Forlì, Italy, founded in 2008 according to LinkedIn, on a domain registered in February 2008. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Forlì
- Founded
- 2008, per LinkedIn
- Domain registered
- 15 Feb 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xtrawine.com · Shopify · EUR
- Catalogue
- 4,496 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Xtrawine
What people ask Google about Xtrawine.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Xtrawine legit or a scam?
According to Gravity by Benchr, Xtrawine is a brand based in Forlì, Italy: its website has existed since February 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 17,519 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Xtrawine?
Customers rate Xtrawine 4.6 out of 5 on Trustpilot over 8,895 reviews, 465 of them in the last twelve months: 86% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Xtrawine scores 4.7 over 407 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Xtrawine sell?
XtraWine is a digital company specializing in the online sale and distribution of wine, offering an extensive catalog of prestigious Italian and international wineries. Gravity by Benchr classifies it under Beverages, with Food Items making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Xtrawine cost?
Xtrawine's best seller, Contadi Castaldi Franciacorta Brut, sells €17.00 on xtrawine.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check xtrawine.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Xtrawine have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Xtrawine advertises on Facebook and Instagram and on Google, where its offers often run. Check xtrawine.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Xtrawine?
Xtrawine sells on its own website, xtrawine.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Xtrawine?
Gravity by Benchr records a company based in Forlì, Italy, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Xtrawine doing well?
Not at the moment. Gravity by Benchr estimates about 107,400 visits to xtrawine.com in September 2026, up 19% in a month and down 17% over three months. Xtrawine ranks #5 of 1,124 Beverages brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Xtrawine use?
Gravity by Benchr identifies xtrawine.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Xtrawine spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Xtrawine on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in Italy?
Among Beverages brands in Italy in the Gravity by Benchr index, Xtrawine ranks #5 of 1,124 by estimated traffic. Its closest competitors on the same market are Tannico, Bottle of Italy, 3K WINE, Wine&More, Drinkshopstore.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Xtrawine.