Brand page · Shoes · United Kingdom
xylondon: 43.1K visits a month, 5 active Meta ads, Gravity score 518.
xylondon — XY London is a women's footwear brand that sells fashion-forward shoes including heels, boots, flats, sandals, and bridal styles inspired by runway trends. In September 2026 xylondon.com drew an estimated 43.1K visits, up 28% on the month before. It ranks #199 of 2,017 Shoes brands in United Kingdom and holds a 2.9 Trustpilot rating over 547 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 156 peers: Shoes brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
XY London is a women's footwear brand that sells fashion-forward shoes including heels, boots, flats, sandals, and bridal styles inspired by runway trends.
01 · Traffic
How much traffic xylondon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
xylondon drew an estimated 43.1K visits in September 2026, up 28% on the month before and down 12% over three months.
- Worldwide#192,884of 4.5M sites · Top 5%
- In United Kingdom#10,112of 192K sites · Top 10%
- Shoes, worldwide#3,956of 46,962 brands · Top 10%
- Shoes, United Kingdom#199of 2,017 brands · Top 10%
43.1K
estimated visits in September
1 mo ▲ +28.0%4 mo ▼ −11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about xylondon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
xylondon holds 2.9 out of 5 on Trustpilot over 547 reviews, 18 of them in the last twelve months: 70% of customers give five stars and 16% one star. That volume places xylondon in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What xylondon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
xylondon sells on Shopify, 84% of its catalogue in stock. The best seller is GABRIELA FLAT RUCHED DIAMANTE SPARKLY BROOCH CLASSIC WEDDING BRIDAL BALLERINA PUMPS IN SILVER SATIN, at £19.99, followed by GABRIELA FLAT RUCHED DIAMANTE SPARKLY BROOCH CLASSIC WEDDING BRIDAL BALLERINA PUMPS IN IVORY SATIN and IVY FLAT LOW BLOCK HEEL THIGH HIGH OVER THE KNEE BOOTS IN BLACK FAUX SUEDE.
#1GABRIELA FLAT RUCHED DIAMANTE SPARKLY BROOCH CLASSIC WEDDING BRIDAL BALLERINA PUMPS IN SILVER SATINxylondon£19.99In stock
#2GABRIELA FLAT RUCHED DIAMANTE SPARKLY BROOCH CLASSIC WEDDING BRIDAL BALLERINA PUMPS IN IVORY SATINxylondon£19.99In stock
#3IVY FLAT LOW BLOCK HEEL THIGH HIGH OVER THE KNEE BOOTS IN BLACK FAUX SUEDExylondon£39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places xylondon in its comparison group.
- Average rating
- 4.33 / 5
- Rated products
- 8% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$39.69
- Currency
- GBP
04 · Ads
What xylondon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
xylondon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since July 2025 (image, text, video).
Matilda Womens Statement Strappy Sky High Stiletto Platform Heels in Black PatentXY London7 Aug 2026image
RITA BUCKLE UP ANKLE STRAP LOW MID-BLOCK HIGH HEEL SANDALS IN WHITE SATINXY London4 Aug 2026image
Matilda Womens Statement Strappy Sky High Stiletto Platform Heels in Black PatentXY London4 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KINOverified
Text ad20 Oct 2026KINOverified
Text ad20 Oct 2026KINOverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about xylondon.
The creators who tag @xylondonsquad on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @xylondonsquad on Instagram, led by Lauren Meredith (60.7K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren Meredith@laurenlouisemeredith · 🇬🇧 GB | Fashion style luxury Creator | 60.7K | 0.5% | 2 | Tagged @xylondonsquad |
06 · Competitors according to Gravity
Who xylondon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for xylondon among Shoes brands in United Kingdom. The closest is Where's That From UK, then RAID London, Golden Beads, Rieker.co.uk, ToeZone, PURIFIED.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Where's That From UKwheresthatfrom.com | |||||||
| RAID Londonraidlondon.com | |||||||
| Golden Beadsgoldenbeads.co.uk | |||||||
| Rieker.co.ukrieker.co.uk | |||||||
| ToeZonetoezone.co.uk | |||||||
| PURIFIEDpurified.eco |
07 · Company
The company behind xylondon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
xylondon is a company based in Edinburgh of the Seven Seas, United Kingdom, on a domain registered in November 2013. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Edinburgh of the Seven Seas
- Founded
- Data not available
- Domain registered
- 14 Nov 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- xylondon.com · Shopify · GBP
- Catalogue
- 490 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about xylondon
What people ask Google about xylondon.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is xylondon legit?
According to Gravity by Benchr, xylondon is a brand based in Edinburgh of the Seven Seas, United Kingdom: its website has existed since November 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 112,958 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
xylondon reviews: is it worth it?
Customers rate xylondon 2.9 out of 5 on Trustpilot over 547 reviews, 18 of them in the last twelve months: 70% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is xylondon?
XY London is a women's footwear brand that sells fashion-forward shoes including heels, boots, flats, sandals, and bridal styles inspired by runway trends. Gravity by Benchr classifies it under Shoes, with Shoes making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is xylondon expensive?
xylondon's best seller, GABRIELA FLAT RUCHED DIAMANTE SPARKLY BROOCH CLASSIC WEDDING BRIDAL BALLERINA PUMPS IN SILVER SATIN, sells £19.99 on xylondon.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check xylondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a xylondon discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: xylondon advertises on Facebook and Instagram and on Google, where its offers often run. Check xylondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy xylondon?
xylondon sells on its own website, xylondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns xylondon?
Gravity by Benchr records a company based in Edinburgh of the Seven Seas, United Kingdom, whose domain was registered in 2013, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is xylondon doing well?
Not at the moment. Gravity by Benchr estimates about 43,100 visits to xylondon.com in September 2026, up 28% in a month and down 12% over three months. xylondon ranks #199 of 2,017 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does xylondon use?
Gravity by Benchr identifies xylondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is xylondon's ad budget?
Gravity by Benchr does not publish a spend figure for xylondon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, xylondon ranks #199 of 2,017 by estimated traffic. Its closest competitors on the same market are Where's That From UK, RAID London, Golden Beads, Rieker.co.uk, ToeZone. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with xylondon.