Brand page · Toys · United Kingdom
Yachew: 208K visits a month, 6 active Meta ads, Gravity score 446.
Yachew — Yachew is an online retailer that sells worldwide through partners and marketplaces, with a focus on toys and collectibles across various categories. In September 2026 yachew.com drew an estimated 208K visits, down 1% on the month before. It ranks #72 of 9,046 Toys brands in United Kingdom and holds a 4.6 Trustpilot rating over 568 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Toys brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Yachew is an online retailer that sells worldwide through partners and marketplaces, with a focus on toys and collectibles across various categories.
01 · Traffic
How much traffic Yachew gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yachew drew an estimated 208K visits in September 2026, down 1% on the month before and up 19% over three months.
- Worldwide#50,665of 4.5M sites · Top 5%
- In United States#16,612of 1.2M sites · Top 5%
- Toys, worldwide#396of 50,509 brands · Top 1%
- Toys, United States#72of 9,046 brands · Top 1%
208K
estimated visits in September
1 mo ▼ −0.5%4 mo ▲ +18.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yachew.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yachew holds 4.6 out of 5 on Trustpilot over 568 reviews, 216 of them in the last twelve months: 76% of customers give five stars and 12% one star. That volume places Yachew in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Yachew scores 2.2 over 16 reviews.
Children's Toys Store Collectibles Store e-Commerce Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yachew sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Yachew sells on Shopify, 79% of its catalogue in stock. The best seller is Funko POP Advent Calendar: Dragon Ball Z 49660 - 24-Piece Pocket Pop! Vinyl Figure Countdown, at £107.01, followed by Maldon Sea Salt Gift Tin with Original Sea Salt Flakes | 250g Flake Salt and Alphablocks Alphabet Character Set - 26-Letter Educational Phonics Playset for Kids.
#1Funko POP Advent Calendar: Dragon Ball Z 49660 - 24-Piece Pocket Pop! Vinyl Figure CountdownYachew£107.01In stock
#2Maldon Sea Salt Gift Tin with Original Sea Salt Flakes | 250g Flake SaltYachew£12.32In stock
#3Alphablocks Alphabet Character Set - 26-Letter Educational Phonics Playset for KidsYachew£20.02In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Yachew in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 4% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$32.04
- Currency
- GBP
04 · Ads
What Yachew is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yachew runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (image, text).
Bayonetta 2 - Nintendo SwitchYachew20 Sept 2026image
NESCAFÉ 3 in 1 Caramel Instant Coffee (1 Pack of 12 Drinks)Yachew6 Sept 2026image
Funko Pop! Peppermint Lane - Randy & Rob Vinyl Figure (44468)Yachew1 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Peter Wrightverified
Text ad20 Oct 2026Peter Wrightverified
Text ad19 Oct 2026Peter Wrightverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yachew.
The creators who tag @yachewltd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Yachew competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yachew among Toys brands in United Kingdom. The closest is ToysOneJapan, then toywiz.com, toysanta.jp, syokugan-ohkoku.com, nShop, Distrito Max.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ToysOneJapantoysonejapan.com | |||||||
| toywiz.comtoywiz.com | |||||||
| toysanta.jptoysanta.jp | |||||||
| syokugan-ohkoku.comsyokugan-ohkoku.com | |||||||
| nShopnshop.com.vn | |||||||
| Distrito Maxdistritomax.com |
07 · Company
The company behind Yachew.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yachew is a company based in Stoke-on-Trent, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in November 2013. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Stoke-on-Trent
- Founded
- 2013, per LinkedIn
- Domain registered
- 16 Nov 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yachew.com · Shopify · GBP
- Catalogue
- 1,290 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yachew
What people ask Google about Yachew.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yachew legit or a scam?
According to Gravity by Benchr, Yachew is a brand based in Stoke-on-Trent, United Kingdom: its website has existed since November 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 163 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Yachew reviews
Customers rate Yachew 4.6 out of 5 on Trustpilot over 568 reviews, 216 of them in the last twelve months: 76% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, Yachew scores 2.2 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Yachew known for?
Yachew is an online retailer that sells worldwide through partners and marketplaces, with a focus on toys and collectibles across various categories. Gravity by Benchr classifies it under Toys, with Print Books making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Yachew cost?
Yachew's best seller, Funko POP Advent Calendar: Dragon Ball Z 49660 - 24-Piece Pocket Pop! Vinyl Figure Countdown, sells £107.01 on yachew.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check yachew.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Yachew discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Yachew advertises on Facebook and Instagram and on Google, where its offers often run. Check yachew.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Yachew?
Yachew sells on its own website, yachew.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Yachew?
Gravity by Benchr records a company based in Stoke-on-Trent, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Yachew growing?
Yes. Gravity by Benchr estimates about 208,400 visits to yachew.com in September 2026, down 1% in a month and up 19% over three months. Yachew ranks #72 of 9,046 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Yachew use?
Gravity by Benchr identifies yachew.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Yachew spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Yachew on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Yachew ranks #72 of 9,046 by estimated traffic. Its closest competitors on the same market are ToysOneJapan, toywiz.com, toysanta.jp, syokugan-ohkoku.com, nShop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yachew.