Brand page · Locks & Keys · Italy
Yale Italia: 31.6K visits a month, 22 active Meta ads.
Yale Italia — Yale Italia is a brand that sells smart home security products including smart locks, alarms, cameras, smart garage openers, and safes. In September 2026 yalehome.it drew an estimated 31.6K visits, up 79% on the month before.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Yale Italia is a brand that sells smart home security products including smart locks, alarms, cameras, smart garage openers, and safes.
01 · Traffic
How much traffic Yale Italia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yale Italia drew an estimated 31.6K visits in September 2026, up 79% on the month before and up 34% over three months.
- Worldwide#251,672of 4.5M sites · Top 10%
- In Italy#5,815of 138K sites · Top 5%
- Locks & Keys, worldwide#98of 1,927 brands · Top 10%
- Locks & Keys, Italy—Data not available
31.6K
estimated visits in September
1 mo ▲ +79.1%4 mo ▲ +33.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yale Italia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yale Italia holds 2.8 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Computer Security Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yale Italia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Yale Italia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Yale Italia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Yale Italia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yale Italia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Quando fuori fa buio prima, sentirsi protetti conta ancora di più. Per questo tornano le Dark Nights Yale: una selezione di prodotti per laYale Home Italia7 Oct 2026image
Yale | Promo Dark NightsYale Home Italia5 Oct 2026image
Yale | Promo Dark NightsYale Home Italia5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026ASSA ABLOY ITALIA S.P.A.verified
Text ad21 Oct 2026ASSA ABLOY ITALIA S.P.A.verified
Text ad21 Oct 2026ASSA ABLOY ITALIA S.P.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yale Italia.
The creators who tag @yalehomeitaly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yalehomeitaly on Instagram, led by TechDale (223K followers, 5.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTechDale@techdale.it · 🇮🇹 IT | Sciences space stem Creator | 223K | 5.8% | 1 | Tagged @yalehomeitaly |
06 · Competitors according to Gravity
Who Yale Italia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yale Italia among Locks & Keys brands in Italy. The closest is Master Lock, then vachette.fr, NightLock, ZKTeco, Yale, yalesmart.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Master Lockmasterlock.eu | |||||||
| vachette.frvachette.fr | |||||||
| NightLocknightlock.com | |||||||
| ZKTecozktecoma.com | |||||||
| Yaleyalehome.no | |||||||
| yalesmart.comyalesmart.com |
07 · Company
The company behind Yale Italia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yale Italia is a company based in Italy, on a domain registered in May 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 13 May 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yalehome.it · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yale Italia
What people ask Google about Yale Italia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yale Italia legit or a scam?
According to Gravity by Benchr, Yale Italia is a brand based in Italy: its website has existed since May 2020, it sells on a Magento store, it has 4,582 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Yale Italia sell?
Yale Italia is a brand that sells smart home security products including smart locks, alarms, cameras, smart garage openers, and safes. Gravity by Benchr classifies it under Locks & Keys. Source: Gravity by Benchr product classification.
Does Yale Italia have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Yale Italia advertises on Facebook and Instagram and on Google, where its offers often run. Check yalehome.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Yale Italia?
Yale Italia sells on its own website, yalehome.it, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Yale Italia?
Gravity by Benchr records a company based in Italy, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Yale Italia growing?
Yes. Gravity by Benchr estimates about 31,600 visits to yalehome.it in September 2026, up 79% in a month and up 34% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Yale Italia use?
Gravity by Benchr identifies yalehome.it as a Magento store. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records.
What is Yale Italia's ad budget?
Gravity by Benchr does not publish a spend figure for Yale Italia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yale Italia.