Brand page · Business & Home Security · Sweden
Yale Home SE: 67K visits a month, 15 active Meta ads.
Yale Home SE — Yale Home is a Swedish company that sells smart home security products including smart locks, cameras, alarms, and safes. In September 2026 yalehome.se drew an estimated 67K visits, up 10% on the month before.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Yale Home is a Swedish company that sells smart home security products including smart locks, cameras, alarms, and safes.
01 · Traffic
How much traffic Yale Home SE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yale Home SE drew an estimated 67K visits in September 2026, up 10% on the month before and up 109% over three months.
- Worldwide#132,288of 4.5M sites · Top 5%
- In Sweden#988of 27.3K sites · Top 5%
- Business & Home Security, worldwide#36of 2,851 brands · Top 5%
- Business & Home Security, Sweden—Data not available
67K
estimated visits in September
1 mo ▲ +10.0%4 mo ▲ +109.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yale Home SE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yale Home SE holds 2.2 out of 5 on Trustpilot over 8 reviews, 2 of them in the last twelve months: 13% of customers give five stars and 88% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yale Home SE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Yale Home SE's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Yale Home SE in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Yale Home SE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yale Home SE runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Säkert, smart och stilrent värdeskåpYale Home Sverige8 Oct 2026video
Spara 500 kr på Yale DoormanYale Home Sverige8 Oct 2026video
Öka tryggheten med smart övervakningYale Home Sverige7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026ASSA ABLOY Opening Solutions Denmarkverified
Text ad21 Oct 2026ASSA ABLOY Opening Solutions Sweden ABverified
Video ad21 Oct 2026ASSA ABLOY Opening Solutions Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yale Home SE.
The creators who tag @yalehomesweden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Yale Home SE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yale Home SE among Business & Home Security brands in Sweden. The closest is yalehome.co.uk, then Yale, Alarm Lock, godrejsafelocker.com, Abode, Reolink Australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| yalehome.co.ukyalehome.co.uk | |||||||
| Yaleyalehome.de | |||||||
| Alarm Lockalarmlock.com | |||||||
| godrejsafelocker.comgodrejsafelocker.com | |||||||
| Abodegoabode.com | |||||||
| Reolink Australiareolinks.com.au |
07 · Company
The company behind Yale Home SE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yale Home SE is a company based in Sweden. It employs about 145 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 145 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yalehome.se · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yale Home SE
What people ask Google about Yale Home SE.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yale Home SE legit or a scam?
According to Gravity by Benchr, Yale Home SE is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 145 people on LinkedIn, it has 1,462 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Yale Home SE?
Yale Home is a Swedish company that sells smart home security products including smart locks, cameras, alarms, and safes. Gravity by Benchr classifies it under Business & Home Security. Source: Gravity by Benchr product classification.
Does Yale Home SE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Yale Home SE advertises on Facebook and Instagram and on Google, where its offers often run. Check yalehome.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Yale Home SE?
Yale Home SE sells on its own website, yalehome.se, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Yale Home SE?
Gravity by Benchr records a company based in Sweden, with 145 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Yale Home SE growing?
Yes. Gravity by Benchr estimates about 67,000 visits to yalehome.se in September 2026, up 10% in a month and up 109% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Yale Home SE use?
Gravity by Benchr identifies yalehome.se as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Yale Home SE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Yale Home SE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yale Home SE.