Brand page · Pet Supplies · Netherlands

Yarrah Top 10% worldwide Top 10% in Netherlands Top 5% in Pet Supplies Top 5% in Pet Supplies in Netherlands
yarrah.com·🇳🇱 Netherlands·Since 1997

Yarrah: 32.7K visits a month, 166 active Meta ads, Gravity score 586.

Yarrah — Yarrah Organic Petfood produces organic dog and cat food using the best organic ingredients available, with complete meals containing all required vitamins, minerals and amino acids for healthy pets. In September 2026 yarrah.com drew an estimated 32.7K visits, down 6% on the month before. It ranks #26 of 577 Pet Supplies brands in Netherlands and holds a 4.2 Trustpilot rating over 93 reviews.

yarrah.com@yarrah_official 5.1KFacebookLinkedIn 1.7KTrustpilot 4.2Meta Ad Library 166

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
32.7K
−6% vs. August 2026
Instagram followers
5.1K
717 posts · @yarrah_official
Trustpilot
4.2
93 reviews · 3 in 12 months
Meta ads
166
active · on Google since 2021
Products
—
Data not available
Rank in France
#26
of 577 in Pet Supplies
LinkedIn
1.7K
followers · 7 employees
Earned media value
€119.4
per month, Instagram

Gravity score

586/ 1000 · 8 of 10 indicators rated
Brand Power599
Momentum490
Performance670

Percentiles within 19 peers: Pet Supplies brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Yarrah Organic Petfood produces organic dog and cat food using the best organic ingredients available, with complete meals containing all required vitamins, minerals and amino acids for healthy pets.

01 · Traffic

How much traffic Yarrah gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Yarrah drew an estimated 32.7K visits in September 2026, down 6% on the month before and down 10% over three months.

  • Worldwide#244,515of 4.5M sites · Top 10%
  • In France#8,315of 166K sites · Top 10%
  • Pet Supplies, worldwide#2,083of 52,845 brands · Top 5%
  • Pet Supplies, France#26of 577 brands · Top 5%
Monthly visitssource Sept 2026

32.7K

estimated visits in September

1 mo ▼ −5.6%4 mo ▼ −9.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Yarrah.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Yarrah holds 4.2 out of 5 on Trustpilot over 93 reviews, 3 of them in the last twelve months: 80% of customers give five stars and 5% one star. That volume places Yarrah in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Yarrah scores 4.2 over 18 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.2TrustScore · 93 reviews · 3 in 12 months
Top 30% review volumeTop 40% rating quality
5 ★80%
4 ★6%
3 ★4%
2 ★4%
1 ★5%

Pet Store

Google reviewsread 19 Oct 2026
4.218 reviews on the Google business profile
5 ★72%
4 ★11%
3 ★0%
2 ★11%
1 ★6%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Yarrah sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Yarrah's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies94%
Animals & Pet Supplies3%
Food Items0%

The dominant category places Yarrah in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Yarrah.

The creators who tag @yarrah_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @yarrah_official on Instagram, led by Kopjes 🐈 (15.2K followers, 4.5% engagement).

Influencersaccounts tagging @yarrah_official · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKopjes 🐈@kattencafe_kopjes · 🇳🇱 NLPets nature Creator15.2K4.5%1Tagged @yarrah_official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Yarrah competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Yarrah among Pet Supplies brands in Netherlands. The closest is Just Russel, then Cat’s Best, Rufruf, Arden Grange, Brit, balticapets.pl.

CompetitorsPet Supplies · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Just Russeljustrussel.de
Cat’s Bestcatsbest.eu
Rufrufrufruf.sk
Arden Grangeardengrange.com
Britkarmybrit.pl
balticapets.plbalticapets.pl
Competitors Gravity finds for Yarrah. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Yarrah with Just Russel

07 · Company

The company behind Yarrah.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Yarrah is a company based in Netherlands, founded in 1992 according to LinkedIn, on a domain registered in December 1997. It employs about 7 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇱 Netherlands
Founded
1992, per LinkedIn
Domain registered
22 Dec 1997
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
7 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
yarrah.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Yarrah

What people ask Google about Yarrah.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Yarrah legit?

According to Gravity by Benchr, Yarrah is a brand based in Netherlands: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it employs 7 people on LinkedIn, it has 5,093 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Yarrah reviews

Customers rate Yarrah 4.2 out of 5 on Trustpilot over 93 reviews, 3 of them in the last twelve months: 80% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, Yarrah scores 4.2 over 18 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Yarrah sell?

Yarrah Organic Petfood produces organic dog and cat food using the best organic ingredients available, with complete meals containing all required vitamins, minerals and amino acids for healthy pets. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.

Is there a Yarrah discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Yarrah advertises on Facebook and Instagram and on Google, where its offers often run. Check yarrah.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Yarrah?

Gravity by Benchr records a company based in Netherlands, founded in 1992 according to LinkedIn, on a domain registered in 1997, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Yarrah growing?

Not at the moment. Gravity by Benchr estimates about 32,700 visits to yarrah.com in September 2026, down 6% in a month and down 10% over three months. Yarrah ranks #26 of 577 Pet Supplies brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Yarrah spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Yarrah on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in Netherlands?

Among Pet Supplies brands in Netherlands in the Gravity by Benchr index, Yarrah ranks #26 of 577 by estimated traffic. Its closest competitors on the same market are Just Russel, Cat’s Best, Rufruf, Arden Grange, Brit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yarrah.