Brand page · Clothing · Australia
Yarra Trail: 68.6K visits a month, 66 active Meta ads, Gravity score 542.
Yarra Trail — Yarra Trail Australia is an apparel and fashion company that sells women's fashion and men's clothing online, offering classic jackets, knitwear, shirts, and other basics. In September 2026 yarratrail.com.au drew an estimated 68.6K visits, up 48% on the month before. It ranks #464 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Yarra Trail Australia is an apparel and fashion company that sells women's fashion and men's clothing online, offering classic jackets, knitwear, shirts, and other basics.
01 · Traffic
How much traffic Yarra Trail gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yarra Trail drew an estimated 68.6K visits in September 2026, up 48% on the month before and up 65% over three months.
- Worldwide#129,639of 4.5M sites · Top 5%
- In Australia#3,006of 105K sites · Top 5%
- Clothing, worldwide#12,541of 459,295 brands · Top 5%
- Clothing, Australia#464of 12,275 brands · Top 5%
68.6K
estimated visits in September
1 mo ▲ +48.1%4 mo ▲ +65.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yarra Trail.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yarra Trail holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yarra Trail sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Yarra Trail sells on Shopify, 61% of its catalogue in stock. The best seller is Envy Wide Leg Jean, at A$49.00, followed by Ocean Tank and Leah Tee.
#1Envy Wide Leg JeanYarra TrailA$49.00In stock
#2Ocean TankYarra TrailA$19.00In stock
#3Leah TeeYarra TrailA$29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Yarra Trail in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 83% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$62.76
- Currency
- AUD
04 · Ads
What Yarra Trail is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yarra Trail runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Naturally Yarra TrailYarra Trail7 Oct 2026image
Naturally Yarra TrailYarra Trail7 Oct 2026image
Naturally Yarra TrailYarra Trail7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Brand Collective Pty Ltdverified
Image ad20 Oct 2026Brand Collective Pty Ltdverified
Text ad20 Oct 2026Brand Collective Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yarra Trail.
The creators who tag @yarratrail on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yarratrail on Instagram, led by J A N E S C A N D I Z Z O (497K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJ A N E S C A N D I Z Z O@janescandizzo · 🇦🇺 AU | Cinema series pop culture Creator | 497K | 1.8% | 1 | Tagged @yarratrail |
06 · Competitors according to Gravity
Who Yarra Trail competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yarra Trail among Clothing brands in Australia. The closest is Elm Lifestyle, then Betty Basics, All About Eve, M A R C O P O L O, darmha.com, Black Pepper.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Elm Lifestyleelmlifestyle.com.au | |||||||
| Betty Basicsbettybasics.com.au | |||||||
| All About Eveallabouteveclothing.com | |||||||
| M A R C O P O L Omarcopolo-australia.com.au | |||||||
| darmha.comdarmha.com | |||||||
| Black Pepperblackpepper.com.au |
07 · Company
The company behind Yarra Trail.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yarra Trail is a company based in Richmond, Australia. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Richmond
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yarratrail.com.au · Shopify · AUD
- Catalogue
- 228 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yarra Trail
What people ask Google about Yarra Trail.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yarra Trail legit or a scam?
According to Gravity by Benchr, Yarra Trail is a brand based in Richmond, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 14,311 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Yarra Trail?
Yarra Trail Australia is an apparel and fashion company that sells women's fashion and men's clothing online, offering classic jackets, knitwear, shirts, and other basics. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
Yarra Trail prices: how much is it?
Yarra Trail's best seller, Envy Wide Leg Jean, sells A$49.00 on yarratrail.com.au. 61% of the catalogue is in stock. Gravity does not track prices daily: check yarratrail.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Yarra Trail have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Yarra Trail advertises on Facebook and Instagram and on Google, where its offers often run. Check yarratrail.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Yarra Trail?
Yarra Trail sells on its own website, yarratrail.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Yarra Trail?
Gravity by Benchr records a company based in Richmond, Australia, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Yarra Trail doing well?
Yes. Gravity by Benchr estimates about 68,600 visits to yarratrail.com.au in September 2026, up 48% in a month and up 65% over three months. Yarra Trail ranks #464 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Yarra Trail use?
Gravity by Benchr identifies yarratrail.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Yarra Trail spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Yarra Trail on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Yarra Trail ranks #464 of 12,275 by estimated traffic. Its closest competitors on the same market are Elm Lifestyle, Betty Basics, All About Eve, M A R C O P O L O, darmha.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yarra Trail.