Brand page · Bathroom Accessories · Netherlands
yessential.nl: 48.1K visits a month, 7 active Meta ads.
yessential.nl — Yessential is a Dutch online retailer that sells affordable home accessories including house numbers, handles, door knobs, toilet accessories, door handles, wall hooks, and letterboxes. In September 2026 yessential.nl drew an estimated 48.1K visits, up 2% on the month before. It ranks #2 of 68 Bathroom Accessories brands in Netherlands and holds a 4.8 Trustpilot rating over 1,963 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Yessential is a Dutch online retailer that sells affordable home accessories including house numbers, handles, door knobs, toilet accessories, door handles, wall hooks, and letterboxes.
01 · Traffic
How much traffic yessential.nl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
yessential.nl drew an estimated 48.1K visits in September 2026, up 2% on the month before and up 18% over three months.
- Worldwide#175,866of 4.5M sites · Top 5%
- In Netherlands#2,474of 78.6K sites · Top 5%
- Bathroom Accessories, worldwide#78of 2,592 brands · Top 5%
- Bathroom Accessories, Netherlands#2of 68 brands · Top 5%
48.1K
estimated visits in September
1 mo ▲ +1.6%4 mo ▲ +17.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about yessential.nl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
yessential.nl holds 4.8 out of 5 on Trustpilot over 1,963 reviews, 389 of them in the last twelve months: 93% of customers give five stars and 1% one star. That volume places yessential.nl in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What yessential.nl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
yessential.nl sells on Shopify, 93% of its catalogue in stock. The best seller is Amato Black 12,5cm, at €16.95, followed by Vasco Black and Milano Black 15cm.
#1Amato Black 12,5cmyessential.nl€16.95In stock
#2Vasco Blackyessential.nl€3.95–€29.95In stock
#3Milano Black 15cmyessential.nl€24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places yessential.nl in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 95% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$67.15
- Currency
- EUR
04 · Ads
What yessential.nl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
yessential.nl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Shop eenvoudig onlineYessential14 Jul 2026video
🚨 Tot 40% kortingYessential30 Jun 2026video
Shop eenvoudig onlineYessential30 Jun 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Yessential B.V.verified
Text ad20 Oct 2026Yessential B.V.verified
Text ad20 Oct 2026Yessential B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about yessential.nl.
The creators who tag @yessentialnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yessentialnl on Instagram, led by Thijmen | Meubelmaker Interieurbouwer Maatwerk kasten (163K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThijmen | Meubelmaker Interieurbouwer Maatwerk kasten@houdbaar.hout · 🇳🇱 NL | Decoration garden diy Creator | 163K | 0.5% | 1 | Tagged @yessentialnl |
06 · Competitors according to Gravity
Who yessential.nl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for yessential.nl among Bathroom Accessories brands in Netherlands. The closest is Yessential, then EAVY B.V., Storytiles, Easyplants, Horrenmax, Voordeelgordijnen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Yessentialyessential.de | |||||||
| EAVY B.V.eavy.nl | |||||||
| Storytilesstorytiles.com | |||||||
| Easyplantseasyplants-kunstplanten.nl | |||||||
| Horrenmaxhorrenmax.nl | |||||||
| Voordeelgordijnenvoordeelgordijnen.nl |
07 · Company
The company behind yessential.nl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
yessential.nl is a company based in Poeldijk, Netherlands, on a domain registered in September 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Poeldijk
- Founded
- Data not available
- Domain registered
- 3 Sept 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yessential.nl · Shopify · EUR
- Catalogue
- 283 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about yessential.nl
What people ask Google about yessential.nl.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is yessential.nl legit?
According to Gravity by Benchr, yessential.nl is a brand based in Poeldijk, Netherlands: its website has existed since September 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 8,571 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
yessential.nl reviews: is it worth it?
Customers rate yessential.nl 4.8 out of 5 on Trustpilot over 1,963 reviews, 389 of them in the last twelve months: 93% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does yessential.nl sell?
Yessential is a Dutch online retailer that sells affordable home accessories including house numbers, handles, door knobs, toilet accessories, door handles, wall hooks, and letterboxes. Gravity by Benchr classifies it under Bathroom Accessories, with Bathroom Accessory Sets making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does yessential.nl cost?
yessential.nl's best seller, Amato Black 12,5cm, sells €16.95 on yessential.nl. 93% of the catalogue is in stock. Gravity does not track prices daily: check yessential.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
yessential.nl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: yessential.nl advertises on Facebook and Instagram and on Google, where its offers often run. Check yessential.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy yessential.nl?
yessential.nl sells on its own website, yessential.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind yessential.nl?
Gravity by Benchr records a company based in Poeldijk, Netherlands, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is yessential.nl doing well?
Yes. Gravity by Benchr estimates about 48,100 visits to yessential.nl in September 2026, up 2% in a month and up 18% over three months. yessential.nl ranks #2 of 68 Bathroom Accessories brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does yessential.nl use?
Gravity by Benchr identifies yessential.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is yessential.nl's ad budget?
Gravity by Benchr does not publish a spend figure for yessential.nl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Bathroom Accessories brands in Netherlands?
Among Bathroom Accessories brands in Netherlands in the Gravity by Benchr index, yessential.nl ranks #2 of 68 by estimated traffic. Its closest competitors on the same market are Yessential, EAVY B.V., Storytiles, Easyplants, Horrenmax. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with yessential.nl.