Brand page · Health Care · Germany

yfood Top 1% worldwide Top 1% in Germany Top 1% in Health Care Top 1% in Health Care in Germany
yfood.com·🇩🇪 Munich, Germany· Shopify·Since 2004

yfood: 607K visits a month, 231 active Meta ads, Gravity score 605.

yfood — yfood Labs is a brand that sells drinkable meals, powders, and bars that provide essential nutrients and vitamins for convenient nutrition. In September 2026 yfood.com drew an estimated 607K visits, up 18% on the month before. It ranks #11 of 3,296 Health Care brands in Germany and holds a 4.2 Trustpilot rating over 9,693 reviews.

yfood.com@fritz.meinecke 1MFacebookTrustpilot 4.2Meta Ad Library 231

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
607K
+18% vs. August 2026
Instagram followers
1M
2,462 posts · @fritz.meinecke
Trustpilot
4.2
9,693 reviews · 3,268 in 12 months
Meta ads
231
active · on Google since 2024
Products
92%
in stock · 36 collections
Rank in United Kingdom
#11
of 3,296 in Health Care
LinkedIn
—
Data not available
Earned media value
€32.5k
per month, Instagram

Gravity score

605/ 1000 · 9 of 10 indicators rated
Brand Power477
Momentum672
Performance666

Percentiles within 61 peers: Health Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

yfood Labs is a brand that sells drinkable meals, powders, and bars that provide essential nutrients and vitamins for convenient nutrition.

01 · Traffic

How much traffic yfood gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

yfood drew an estimated 607K visits in September 2026, up 18% on the month before and up 20% over three months.

  • Worldwide#21,291of 4.5M sites · Top 1%
  • In United Kingdom#908of 192K sites · Top 1%
  • Health Care, worldwide#324of 105,715 brands · Top 1%
  • Health Care, United Kingdom#11of 3,296 brands · Top 1%
Monthly visitssource Sept 2026

607K

estimated visits in September

1 mo ▲ +17.8%4 mo ▲ +19.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about yfood.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

yfood holds 4.2 out of 5 on Trustpilot over 9,693 reviews, 3,268 of them in the last twelve months: 62% of customers give five stars and 14% one star. That volume places yfood in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, yfood scores 4.3 over 1,258 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.2TrustScore · 9,693 reviews · 3,268 in 12 months
Top 5% review volumeTop 30% rating quality
5 ★62%
4 ★12%
3 ★7%
2 ★5%
1 ★14%

Health Food Store Food Producer

Google reviewsread 20 Oct 2026
4.31,258 reviews on the Google business profile
5 ★56%
4 ★19%
3 ★10%
2 ★5%
1 ★10%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What yfood sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

yfood sells on Shopify, 92% of its catalogue in stock. The best seller is Basic Shaker, at €4.99, followed by Taster Pack Classic Powder and Classic Choco.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition68%
Powdered Beverage Mixes20%
Bundles9%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care68%
Beverages20%
Bundles9%
Kitchen & Dining3%

The dominant category places yfood in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
76% of the catalogue
In stock
92%
Upper price quartile
US$31.35
Currency
EUR

05 · Influencers

Who talks about yfood.

The creators who tag @fritz.meinecke on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @fritz.meinecke on Instagram, led by Bommel® [The Original] (134K followers, 5.3% engagement).

Influencersaccounts tagging @fritz.meinecke · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBommel® [The Original]@der.bommel · 🇩🇪 DEFitness sport bodybuilding Creator134K5.3%2Tagged @fritz.meinecke
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who yfood competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for yfood among Health Care brands in Germany. The closest is eu.huel.com, then bahs., Herbalife, herbalplan.com, HLF Online UK, MetaFlow.

CompetitorsHealth Care · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
eu.huel.comeu.huel.com
bahs.bahsbar.com
Herbalifeherbalife.com
herbalplan.comherbalplan.com
HLF Online UKhlfonline.co.uk
MetaFlowmetaflow.de
Competitors Gravity finds for yfood. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare yfood with eu.huel.com

07 · Company

The company behind yfood.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

yfood is a company based in Munich, Germany, on a domain registered in April 2004.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Munich
Founded
Data not available
Domain registered
8 Apr 2004
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
yfood.com · Shopify · EUR
Catalogue
36 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about yfood

What people ask Google about yfood.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is yfood legit?

According to Gravity by Benchr, yfood is a brand based in Munich, Germany: its website has existed since April 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 1,010,518 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

yfood reviews: is it worth it?

Customers rate yfood 4.2 out of 5 on Trustpilot over 9,693 reviews, 3,268 of them in the last twelve months: 62% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, yfood scores 4.3 over 1,258 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is yfood known for?

yfood Labs is a brand that sells drinkable meals, powders, and bars that provide essential nutrients and vitamins for convenient nutrition. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does yfood cost?

yfood's best seller, Basic Shaker, sells €4.99 on yfood.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check yfood.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

yfood promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: yfood advertises on Facebook and Instagram and on Google, where its offers often run. Check yfood.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy yfood?

yfood sells on its own website, yfood.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind yfood?

Gravity by Benchr records a company based in Munich, Germany, whose domain was registered in 2004. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is yfood doing well?

Yes. Gravity by Benchr estimates about 607,100 visits to yfood.com in September 2026, up 18% in a month and up 20% over three months. yfood ranks #11 of 3,296 Health Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does yfood use?

Gravity by Benchr identifies yfood.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is yfood's ad budget?

Gravity by Benchr does not publish a spend figure for yfood on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in Germany?

Among Health Care brands in Germany in the Gravity by Benchr index, yfood ranks #11 of 3,296 by estimated traffic. Its closest competitors on the same market are eu.huel.com, bahs., Herbalife, herbalplan.com, HLF Online UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with yfood.