Brand page · Handbags, Wallets & Cases · Italy
Ynot: 38.8K visits a month, 13 active Meta ads, Gravity score 588.
Ynot — Ynot? is an Italian brand that sells contemporary style bags and accessories for women and men, with colorful collections, refined details, and designs inspired by travel and the city. In September 2026 ynot.it drew an estimated 38.8K visits, up 179% on the month before. It ranks #37 of 1,135 Handbags, Wallets & Cases brands in Italy and holds a 4.7 Trustpilot rating over 1,600 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Handbags, Wallets & Cases brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ynot? is an Italian brand that sells contemporary style bags and accessories for women and men, with colorful collections, refined details, and designs inspired by travel and the city.
01 · Traffic
How much traffic Ynot gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ynot drew an estimated 38.8K visits in September 2026, up 179% on the month before and up 279% over three months.
- Worldwide#211,086of 4.5M sites · Top 5%
- In Italy#4,897of 138K sites · Top 5%
- Handbags, Wallets & Cases, worldwide#1,407of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, Italy#37of 1,135 brands · Top 5%
38.8K
estimated visits in September
1 mo ▲ +178.8%4 mo ▲ +279.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ynot.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ynot holds 4.7 out of 5 on Trustpilot over 1,600 reviews, 596 of them in the last twelve months: 86% of customers give five stars and 3% one star. That volume places Ynot in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Fashion Accessories Store Women's Clothing Store Bag Shop Shoe Store Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ynot sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ynot's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ynot in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ynot is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ynot runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
Il duetto statement per chi non lascia mai l'outfit al caso. Scopri la nuova Gum su ynot.it e trova il tuo match perfetto 😍Ynot?8 Oct 2026video
Ynot?Ynot?6 Oct 2026image
Linee morbide, volumi generosi e un design pensato per accompagnare ogni momento della giornata. Scopri la nuova Cloud su ynot.it ✨Ynot?6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Gioshi s.r.l.verified
Text ad21 Oct 2026Gioshi s.r.l.verified
Video ad21 Oct 2026Gioshi s.r.l.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ynot.
The creators who tag @ynot_it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ynot_it on Instagram, led by Valentina Di Iulio (13.7K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VValentina Di Iulio@_valentina_di_iulio_ · 🇮🇹 IT | Music concerts dance Creator | 13.7K | 0.3% | 4 | Tagged @ynot_it |
06 · Competitors according to Gravity
Who Ynot competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ynot among Handbags, Wallets & Cases brands in Italy. The closest is 革工房 b3labo 公式通販サイト ［日本製の本革財布・革鞄・革小物］, then Casa Lopez, focx.store, heybag.com.br, pieldeubrique.com, tokyocrocodile.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 革工房 b3labo 公式通販サイト ［日本製の本革財布・革鞄・革小物］b3labo.jp | |||||||
| Casa Lopezcasalopez.com.ar | |||||||
| focx.storefocx.store | |||||||
| heybag.com.brheybag.com.br | |||||||
| pieldeubrique.compieldeubrique.com | |||||||
| tokyocrocodile.comtokyocrocodile.com |
07 · Company
The company behind Ynot.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ynot is a company based in Italy, founded in 2016 according to LinkedIn. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2016, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ynot.it · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ynot
What people ask Google about Ynot.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ynot a legit company?
According to Gravity by Benchr, Ynot is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 23 people on LinkedIn, it has 57,866 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ynot reviews: is it worth it?
Customers rate Ynot 4.7 out of 5 on Trustpilot over 1,600 reviews, 596 of them in the last twelve months: 86% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ynot known for?
Ynot? is an Italian brand that sells contemporary style bags and accessories for women and men, with colorful collections, refined details, and designs inspired by travel and the city. Gravity by Benchr classifies it under Handbags, Wallets & Cases. Source: Gravity by Benchr product classification.
Does Ynot have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ynot advertises on Facebook and Instagram and on Google, where its offers often run. Check ynot.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Ynot?
Ynot sells on its own website, ynot.it, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Ynot?
Gravity by Benchr records a company based in Italy, founded in 2016 according to LinkedIn, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ynot growing?
Yes. Gravity by Benchr estimates about 38,800 visits to ynot.it in September 2026, up 179% in a month and up 279% over three months. Ynot ranks #37 of 1,135 Handbags, Wallets & Cases brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ynot use?
Gravity by Benchr identifies ynot.it as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ynot spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ynot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Italy?
Among Handbags, Wallets & Cases brands in Italy in the Gravity by Benchr index, Ynot ranks #37 of 1,135 by estimated traffic. Its closest competitors on the same market are 革工房 b3labo 公式通販サイト ［日本製の本革財布・革鞄・革小物］, Casa Lopez, focx.store, heybag.com.br, pieldeubrique.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ynot.