Brand page · Clothing · United Kingdom
Yogamatters: 102K visits a month, 53 active Meta ads, Gravity score 596.
Yogamatters — Yogamatters is an online retailer that sells yoga mats, equipment, yoga clothing, books, gifts and accessories for yoga practice. In September 2026 yogamatters.com drew an estimated 102K visits, up 12% on the month before. It ranks #507 of 19,668 Clothing brands in United Kingdom and holds a 4.7 Trustpilot rating over 8,369 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Yogamatters is an online retailer that sells yoga mats, equipment, yoga clothing, books, gifts and accessories for yoga practice.
01 · Traffic
How much traffic Yogamatters gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yogamatters drew an estimated 102K visits in September 2026, up 12% on the month before and down 30% over three months.
- Worldwide#92,540of 4.5M sites · Top 5%
- In United Kingdom#4,817of 192K sites · Top 5%
- Clothing, worldwide#8,796of 459,295 brands · Top 5%
- Clothing, United Kingdom#507of 19,668 brands · Top 5%
102K
estimated visits in September
1 mo ▲ +12.1%4 mo ▼ −30.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yogamatters.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yogamatters holds 4.7 out of 5 on Trustpilot over 8,369 reviews, 3 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places Yogamatters in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Yogamatters scores 4.8 over 68 reviews.
Yoga Studio Fitness Equipment Wholesaler Fitness Equipment Store Pilates Studio Sportswear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yogamatters sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Yogamatters sells on Shopify, 97% of its catalogue in stock. The best seller is Yogamatters Sticky Yoga Mat, at £32.00, followed by Yogamatters Yoga Block and Yogamatters Yoga Brick.
#1Yogamatters Sticky Yoga MatYogamatters£32.00In stock
#2Yogamatters Yoga BlockYogamatters£9.00In stock
#3Yogamatters Yoga BrickYogamatters£9.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Yogamatters in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 26% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$72.80
- Currency
- GBP
04 · Ads
What Yogamatters is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yogamatters runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text).
30th Anniversary CollectionYogamatters7 Oct 2026image
Search: 30 results found for "deep taupe"Yogamatters7 Oct 2026image
Hemp Yoga Supplies | Hemp Yoga Mats & More | YogamattersYogamatters7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Yogamatters Ltdverified
Text ad20 Oct 2026Yogamatters Ltdverified
Text ad20 Oct 2026Yogamatters Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yogamatters.
The creators who tag @yogamatters on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Yogamatters competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yogamatters among Clothing brands in United Kingdom. The closest is Urban Gym Wear, then Greaves Sports, Rugby Heaven, KitKing, hawkinsport.co.uk, McKeever Sports UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Urban Gym Wearurbangymwear.co.uk | |||||||
| Greaves Sportsgreavessports.com | |||||||
| Rugby Heavenrugby-heaven.co.uk | |||||||
| KitKingkitking.co.uk | |||||||
| hawkinsport.co.ukhawkinsport.co.uk | |||||||
| McKeever Sports UKmckeeversports.com |
07 · Company
The company behind Yogamatters.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yogamatters is a company based in London, United Kingdom, founded in 1996 according to LinkedIn, on a domain registered in April 1999. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1996, per LinkedIn
- Domain registered
- 16 Apr 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yogamatters.com · Shopify · GBP
- Catalogue
- 354 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yogamatters
What people ask Google about Yogamatters.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yogamatters a legit company?
According to Gravity by Benchr, Yogamatters is a brand based in London, United Kingdom: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 31,597 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Yogamatters?
Customers rate Yogamatters 4.7 out of 5 on Trustpilot over 8,369 reviews, 3 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Yogamatters scores 4.8 over 68 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Yogamatters?
Yogamatters is an online retailer that sells yoga mats, equipment, yoga clothing, books, gifts and accessories for yoga practice. Gravity by Benchr classifies it under Clothing, with Paper Products making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Yogamatters cost?
Yogamatters' best seller, Yogamatters Sticky Yoga Mat, sells £32.00 on yogamatters.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check yogamatters.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Yogamatters discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Yogamatters advertises on Facebook and Instagram and on Google, where its offers often run. Check yogamatters.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Yogamatters?
Yogamatters sells on its own website, yogamatters.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Yogamatters?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1996 according to LinkedIn, on a domain registered in 1999, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Yogamatters growing?
Not at the moment. Gravity by Benchr estimates about 101,500 visits to yogamatters.com in September 2026, up 12% in a month and down 30% over three months. Yogamatters ranks #507 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Yogamatters use?
Gravity by Benchr identifies yogamatters.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Yogamatters' ad budget?
Gravity by Benchr does not publish a spend figure for Yogamatters on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Yogamatters ranks #507 of 19,668 by estimated traffic. Its closest competitors on the same market are Urban Gym Wear, Greaves Sports, Rugby Heaven, KitKing, hawkinsport.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yogamatters.