Brand page · Vehicle Parts & Accessories
Yokohama Tire: 150K visits a month, 70 active Meta ads.
Yokohama Tire — Yokohama Tire Corporation is the North American manufacturing and marketing arm of The Yokohama Rubber Co., Ltd., offering premium tires for high-performance, light truck, passenger car, commercial truck and bus vehicles. In September 2026 yokohamatire.com drew an estimated 150K visits, down 19% on the month before. It ranks #160 of 15,945 Vehicle Parts & Accessories brands and holds a 2.2 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Yokohama Tire Corporation is the North American manufacturing and marketing arm of The Yokohama Rubber Co., Ltd., offering premium tires for high-performance, light truck, passenger car, commercial truck and bus vehicles.
01 · Traffic
How much traffic Yokohama Tire gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yokohama Tire drew an estimated 150K visits in September 2026, down 19% on the month before and down 29% over three months.
- Worldwide#66,541of 4.5M sites · Top 5%
- In United States#21,927of 1.2M sites · Top 5%
- Vehicle Parts & Accessories, worldwide#1,101of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#160of 15,945 brands · Top 5%
150K
estimated visits in September
1 mo ▼ −19.0%4 mo ▼ −28.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yokohama Tire.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yokohama Tire holds 2.2 out of 5 on Trustpilot over 26 reviews, 10 of them in the last twelve months: 27% of customers give five stars and 58% one star. That volume places Yokohama Tire in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Car Accessories Store Tire Shop Car Equipment Accessories Store Tire Manufacturer Auto Parts Manufacturer Auto Parts Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yokohama Tire sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Yokohama Tire's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Yokohama Tire in its comparison group.
- Average rating
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- In stock
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- Currency
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04 · Ads
What Yokohama Tire is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yokohama Tire runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Gymkhana doesn’t take it easy. ADVAN doesn’t back down. #yokohamatire #ADVAN #aussieshred #gymkhana2025Yokohama Tire8 Oct 2026video
Champ Off-Road racing hits different in Southern California 🏁 A weekend of racing and reasons to celebrate as Team Yokohama closed out the 2Yokohama Tire8 Oct 2026video
Yokohama TireYokohama Tire8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CHARTS + DARTS LLCverified
Text ad21 Oct 2026CHARTS + DARTS LLCverified
Text ad21 Oct 2026CHARTS + DARTS LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Yokohama Tire.
The creators who tag @yokohamatire on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yokohamatire on Instagram, led by David Garth (81.5K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid Garth@davidthedrift · 🇺🇸 US | Automotive mobility Creator | 81.5K | 0.8% | 13 | Tagged @yokohamatire |
06 · Competitors according to Gravity
Who Yokohama Tire competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yokohama Tire among Vehicle Parts & Accessories brands. The closest is Nitto Tire, then Nokian Tyres, Toyo Tires, Firestone Tires, General Tire, Continental Tire.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nitto Tirenittotire.com | |||||||
| Nokian Tyresnokiantyres.com | |||||||
| Toyo Tirestoyotires.com | |||||||
| Firestone Tiresfirestonetire.com | |||||||
| General Tiregeneraltire.com | |||||||
| Continental Tirecontinentaltire.com |
07 · Company
The company behind Yokohama Tire.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yokohama Tire is an e-commerce brand, founded in 1969 according to LinkedIn, on a domain registered in February 1996. It employs about 2,554 people.
- Legal name
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- Founded
- 1969, per LinkedIn
- Domain registered
- 28 Feb 1996
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 2,554 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yokohamatire.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yokohama Tire
What people ask Google about Yokohama Tire.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yokohama Tire legit or a scam?
According to Gravity by Benchr, Yokohama Tire is a brand: its website has existed since February 1996, it employs 2,554 people on LinkedIn, it has 375,800 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Yokohama Tire reviews
Customers rate Yokohama Tire 2.2 out of 5 on Trustpilot over 26 reviews, 10 of them in the last twelve months: 27% give five stars, 58% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Yokohama Tire?
Yokohama Tire Corporation is the North American manufacturing and marketing arm of The Yokohama Rubber Co., Ltd., offering premium tires for high-performance, light truck, passenger car, commercial truck and bus vehicles. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Does Yokohama Tire have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Yokohama Tire advertises on Facebook and Instagram and on Google, where its offers often run. Check yokohamatire.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Yokohama Tire?
Gravity by Benchr records a company, founded in 1969 according to LinkedIn, on a domain registered in 1996, with 2,554 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Yokohama Tire doing well?
Not at the moment. Gravity by Benchr estimates about 150,400 visits to yokohamatire.com in September 2026, down 19% in a month and down 29% over three months. Yokohama Tire ranks #160 of 15,945 Vehicle Parts & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Yokohama Tire's ad budget?
Gravity by Benchr does not publish a spend figure for Yokohama Tire on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands?
Among Vehicle Parts & Accessories brands in the Gravity by Benchr index, Yokohama Tire ranks #160 of 15,945 by estimated traffic. Its closest competitors on the same market are Nitto Tire, Nokian Tyres, Toyo Tires, Firestone Tires, General Tire. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yokohama Tire.