Brand page · Personal Care · United States
PrettyBoy: 67K visits a month, 1,016 active Meta ads, Gravity score 631.
PrettyBoy — PrettyBoy is a men's skincare brand that offers clinical-grade skincare products designed for active males, featuring a 2-step system with products like Revival Moisturizer and Fresh Start Face Cleanser. In September 2026 yoprettyboy.com drew an estimated 67K visits, up 19% on the month before. It ranks #1,103 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PrettyBoy is a men's skincare brand that offers clinical-grade skincare products designed for active males, featuring a 2-step system with products like Revival Moisturizer and Fresh Start Face Cleanser.
01 · Traffic
How much traffic PrettyBoy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PrettyBoy drew an estimated 67K visits in September 2026, up 19% on the month before and up 61% over three months.
- Worldwide#132,285of 4.5M sites · Top 5%
- In United States#42,959of 1.2M sites · Top 5%
- Personal Care, worldwide#6,631of 215,119 brands · Top 5%
- Personal Care, United States#1,103of 33,626 brands · Top 5%
67K
estimated visits in September
1 mo ▲ +18.5%4 mo ▲ +61.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PrettyBoy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PrettyBoy holds 3.3 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Cosmetics Store Cosmetics Industry Beauty Product Supplier Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PrettyBoy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PrettyBoy sells on Shopify, 100% of its catalogue in stock. The best seller is Revival Moisturizer, at US$38.00, followed by Fresh Start Face Cleanser and 2-Step System.
#1Revival MoisturizerPrettyBoyUS$38.00In stock
#2Fresh Start Face CleanserPrettyBoyUS$21.00In stock
#32-Step SystemPrettyBoyUS$59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PrettyBoy in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 86% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$67.25
- Currency
- USD
04 · Ads
What PrettyBoy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PrettyBoy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
3X GQ Grooming Award WinnerPrettyBoy7 Oct 2026video
3X GQ Grooming Award WinnerPrettyBoy6 Oct 2026video
3X GQ Grooming Award WinnerPrettyBoy6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026PrettyBoy Incverified
Image ad19 Oct 2026PrettyBoy Incverified
Image ad19 Oct 2026PrettyBoy Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PrettyBoy.
The creators who tag @yo.prettyboy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yo.prettyboy on Instagram, led by Andre Young Jr. (40.7K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAndre Young Jr.@drizzydrreee · 🇺🇸 US | Fashion style luxury Creator | 40.7K | 0.3% | 1 | Tagged @yo.prettyboy |
06 · Competitors according to Gravity
Who PrettyBoy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PrettyBoy among Personal Care brands in United States. The closest is Redoux, then OAM skin, Bask Suncare, Marin, burnd, iPolish.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Redouxredoux.nyc | |||||||
| OAM skinoamskin.com | |||||||
| Bask Suncarebasksuncare.com | |||||||
| Marinmarinskincare.com | |||||||
| burndgetburnd.com | |||||||
| iPolishipolish.fashion |
07 · Company
The company behind PrettyBoy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PrettyBoy is a company based in Los Angeles, United States, on a domain registered in February 2021. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- Data not available
- Domain registered
- 26 Feb 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yoprettyboy.com · Shopify · USD
- Catalogue
- 8 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PrettyBoy
What people ask Google about PrettyBoy.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PrettyBoy a legit company?
According to Gravity by Benchr, PrettyBoy is a brand based in Los Angeles, United States: its website has existed since February 2021, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 17,451 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is PrettyBoy?
PrettyBoy is a men's skincare brand that offers clinical-grade skincare products designed for active males, featuring a 2-step system with products like Revival Moisturizer and Fresh Start Face Cleanser. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PrettyBoy cost?
PrettyBoy's best seller, Revival Moisturizer, sells US$38.00 on yoprettyboy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check yoprettyboy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PrettyBoy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PrettyBoy advertises on Facebook and Instagram and on Google, where its offers often run. Check yoprettyboy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PrettyBoy?
PrettyBoy sells on its own website, yoprettyboy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PrettyBoy?
Gravity by Benchr records a company based in Los Angeles, United States, whose domain was registered in 2021, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PrettyBoy growing?
Yes. Gravity by Benchr estimates about 67,000 visits to yoprettyboy.com in September 2026, up 19% in a month and up 61% over three months. PrettyBoy ranks #1,103 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PrettyBoy use?
Gravity by Benchr identifies yoprettyboy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PrettyBoy's ad budget?
Gravity by Benchr does not publish a spend figure for PrettyBoy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, PrettyBoy ranks #1,103 of 33,626 by estimated traffic. Its closest competitors on the same market are Redoux, OAM skin, Bask Suncare, Marin, burnd. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PrettyBoy.