Brand page · Clothing · United Kingdom
You Know Who's: 486K visits a month, 90 active Meta ads, Gravity score 603.
You Know Who's — You Know Who's is an online clothing store that sells affordable fashion from high street brands for women, men, and kids at discounted prices. In September 2026 youknowwhos.co.uk drew an estimated 486K visits, down 1% on the month before. It ranks #107 of 19,668 Clothing brands in United Kingdom and holds a 4.2 Trustpilot rating over 3,675 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
You Know Who's is an online clothing store that sells affordable fashion from high street brands for women, men, and kids at discounted prices.
01 · Traffic
How much traffic You Know Who's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
You Know Who's drew an estimated 486K visits in September 2026, down 1% on the month before and up 12% over three months.
- Worldwide#25,391of 4.5M sites · Top 1%
- In United Kingdom#1,163of 192K sites · Top 1%
- Clothing, worldwide#2,106of 459,295 brands · Top 1%
- Clothing, United Kingdom#107of 19,668 brands · Top 1%
486K
estimated visits in September
1 mo ▼ −1.4%4 mo ▲ +11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about You Know Who's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
You Know Who's holds 4.2 out of 5 on Trustpilot over 3,675 reviews, 123 of them in the last twelve months: 79% of customers give five stars and 7% one star. That volume places You Know Who's in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What You Know Who's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
You Know Who's sells on Shopify, 99% of its catalogue in stock. The best seller is Hotel Collection Pillow Pair, at £7.00, followed by 2-Pack Nanu Pillows (Medium/Firm) and Ladies Black Edge To Edge Cardigan.
#1Hotel Collection Pillow PairYou Know Who's£7.00In stock
#22-Pack Nanu Pillows (Medium/Firm)You Know Who's£15.00In stock
#3Ladies Black Edge To Edge CardiganYou Know Who's£4.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places You Know Who's in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 68% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$11.91
- Currency
- GBP
04 · Ads
What You Know Who's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
You Know Who's runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Layer up now it's cooling down... 🍂You Know Who's12 Oct 2026video
Time for a new winter coat? 🧒🧥🍂You Know Who's12 Oct 2026video
It's never too early to start...🎄🤶🎅🎁You Know Who's12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KGB Fashions LTDverified
Text ad20 Oct 2026KGB Fashions LTDverified
Image ad20 Oct 2026KGB Fashions LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about You Know Who's.
The creators who tag @youknowwhosuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who You Know Who's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for You Know Who's among Clothing brands in United Kingdom. The closest is aboutyou-outlet.de, then Highstreet Outlet UK, afound.com, Brands For Less, Degriffstock, halfofhalf.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aboutyou-outlet.deaboutyou-outlet.de | |||||||
| Highstreet Outlet UKhighstreetoutlet.com | |||||||
| afound.comafound.com | |||||||
| Brands For Lessbrandsforless.com | |||||||
| Degriffstockdegriffstock.com | |||||||
| halfofhalf.comhalfofhalf.com |
07 · Company
The company behind You Know Who's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
You Know Who's is a company based in Leeds, United Kingdom, founded in 2025 according to LinkedIn, on a domain registered in February 2018. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Leeds
- Founded
- 2025, per LinkedIn
- Domain registered
- 1 Feb 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- youknowwhos.co.uk · Shopify · GBP
- Catalogue
- 311 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about You Know Who's
What people ask Google about You Know Who's.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is You Know Who's a legit company?
According to Gravity by Benchr, You Know Who's is a brand based in Leeds, United Kingdom: its website has existed since February 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 94,471 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
You Know Who's reviews: is it worth it?
Customers rate You Know Who's 4.2 out of 5 on Trustpilot over 3,675 reviews, 123 of them in the last twelve months: 79% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is You Know Who's?
You Know Who's is an online clothing store that sells affordable fashion from high street brands for women, men, and kids at discounted prices. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
You Know Who's prices: how much is it?
You Know Who's' best seller, Hotel Collection Pillow Pair, sells £7.00 on youknowwhos.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check youknowwhos.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a You Know Who's discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: You Know Who's advertises on Facebook and Instagram and on Google, where its offers often run. Check youknowwhos.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy You Know Who's?
You Know Who's sells on its own website, youknowwhos.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns You Know Who's?
Gravity by Benchr records a company based in Leeds, United Kingdom, founded in 2025 according to LinkedIn, on a domain registered in 2018, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is You Know Who's doing well?
Yes. Gravity by Benchr estimates about 486,300 visits to youknowwhos.co.uk in September 2026, down 1% in a month and up 12% over three months. You Know Who's ranks #107 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does You Know Who's use?
Gravity by Benchr identifies youknowwhos.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is You Know Who's' ad budget?
Gravity by Benchr does not publish a spend figure for You Know Who's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, You Know Who's ranks #107 of 19,668 by estimated traffic. Its closest competitors on the same market are aboutyou-outlet.de, Highstreet Outlet UK, afound.com, Brands For Less, Degriffstock. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with You Know Who's.