Brand page · Health Care · United States
Youtheory: 65.3K visits a month, 129 active Meta ads, Gravity score 568.
Youtheory — Youtheory is a wellness brand that sells science-backed supplements including collagen, vitamins, and other ingredients for overall wellness, beauty, and health support. In September 2026 youtheory.com drew an estimated 65.3K visits, down 30% on the month before. It ranks #668 of 12,108 Health Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Youtheory is a wellness brand that sells science-backed supplements including collagen, vitamins, and other ingredients for overall wellness, beauty, and health support.
01 · Traffic
How much traffic Youtheory gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Youtheory drew an estimated 65.3K visits in September 2026, down 30% on the month before and up 109% over three months.
- Worldwide#135,300of 4.5M sites · Top 5%
- In United States#43,835of 1.2M sites · Top 5%
- Health Care, worldwide#3,527of 105,715 brands · Top 5%
- Health Care, United States#668of 12,108 brands · Top 10%
65.3K
estimated visits in September
1 mo ▼ −29.5%4 mo ▲ +108.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Youtheory.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Youtheory holds 3.7 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 33% one star.
Vitamin and Supplements Store Fitness and Nutrition Service Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Youtheory sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Youtheory sells on Shopify, 97% of its catalogue in stock. The best seller is Advanced Collagen Tablets, at US$11.99–US$24.99, followed by Ashwagandha and Daily Fat Burner Capsules.
#1Advanced Collagen TabletsYoutheoryUS$11.99–US$24.99In stock
#2AshwagandhaYoutheoryUS$20.99–US$27.99In stock
#3Daily Fat Burner CapsulesYoutheoryUS$26.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Youtheory in its comparison group.
- Average rating
- 4.41 / 5
- Rated products
- 85% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$28.99
- Currency
- USD
04 · Ads
What Youtheory is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Youtheory runs Meta ads on Facebook, Instagram, and has advertised on Google since November 2024 (image, text, video).
High-absorption TurmericYoutheory4 Oct 2026video
Keep moving with youtheoryYoutheory4 Oct 2026video
Better Skin with youtheoryYoutheory4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jamieson Laboratories Ltd.verified
Text ad20 Oct 2026Jamieson Laboratories Ltd.verified
Image ad20 Oct 2026Jamieson Laboratories Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Youtheory.
The creators who tag @youtheory on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @youtheory on Instagram, led by VAMPPED. (55.9K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVAMPPED.@vampped · 🇺🇸 US | Marketing sales branding Creator | 55.9K | 0.0% | 1 | Tagged @youtheory |
06 · Competitors according to Gravity
Who Youtheory competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Youtheory among Health Care brands in United States. The closest is Natural Vitality, then Peak Pure & Natural, Florastor, MegaFood, Vitalia, Bettervits.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Natural Vitalitynaturalvitality.com | |||||||
| Peak Pure & Naturalpeaknatural.com | |||||||
| Florastorflorastor.com | |||||||
| MegaFoodmegafood.com | |||||||
| Vitaliashopvitalia.co | |||||||
| Bettervitsbettervits.com |
07 · Company
The company behind Youtheory.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Youtheory is a company based in Irvine, United States, founded in 2010 according to LinkedIn, on a domain registered in October 2012.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- 2010, per LinkedIn
- Domain registered
- 14 Oct 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- youtheory.com · Shopify · USD
- Catalogue
- 62 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Youtheory
What people ask Google about Youtheory.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Youtheory a legit company?
According to Gravity by Benchr, Youtheory is a brand based in Irvine, United States: its website has existed since October 2012, it sells on a Shopify store, it has 39,485 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Youtheory sell?
Youtheory is a wellness brand that sells science-backed supplements including collagen, vitamins, and other ingredients for overall wellness, beauty, and health support. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Youtheory expensive?
Youtheory's best seller, Advanced Collagen Tablets, sells from US$11.99 to US$24.99 on youtheory.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check youtheory.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Youtheory discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Youtheory advertises on Facebook and Instagram and on Google, where its offers often run. Check youtheory.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Youtheory?
Youtheory sells on its own website, youtheory.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Youtheory?
Gravity by Benchr records a company based in Irvine, United States, founded in 2010 according to LinkedIn, on a domain registered in 2012. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Youtheory growing?
Yes. Gravity by Benchr estimates about 65,300 visits to youtheory.com in September 2026, down 30% in a month and up 109% over three months. Youtheory ranks #668 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Youtheory use?
Gravity by Benchr identifies youtheory.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Youtheory's ad budget?
Gravity by Benchr does not publish a spend figure for Youtheory on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Youtheory ranks #668 of 12,108 by estimated traffic. Its closest competitors on the same market are Natural Vitality, Peak Pure & Natural, Florastor, MegaFood, Vitalia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Youtheory.