Brand page · Clothing · China
Zaful: 138K visits a month, 2 active Meta ads.
Zaful — Zaful is an online fashion retailer that sells women's and men's clothing, shoes, and accessories. The company offers affordable collections focused on redefining trends and providing fast fashion worldwide. In September 2026 zaful.com drew an estimated 138K visits, down 6% on the month before. It ranks #1,101 of 97,158 Clothing brands in China and holds a 1.7 Trustpilot rating over 11,777 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Zaful is an online fashion retailer that sells women's and men's clothing, shoes, and accessories. The company offers affordable collections focused on redefining trends and providing fast fashion worldwide.
01 · Traffic
How much traffic Zaful gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zaful drew an estimated 138K visits in September 2026, down 6% on the month before and down 11% over three months.
- Worldwide#67,853of 4.5M sites · Top 5%
- In United States#22,371of 1.2M sites · Top 5%
- Clothing, worldwide#6,658of 459,295 brands · Top 5%
- Clothing, United States#1,101of 97,158 brands · Top 5%
138K
estimated visits in September
1 mo ▼ −6.1%4 mo ▼ −10.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zaful.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zaful holds 1.7 out of 5 on Trustpilot over 11,777 reviews, 9 of them in the last twelve months: 42% of customers give five stars and 34% one star. That volume places Zaful in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zaful sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Zaful's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Zaful in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Zaful is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zaful runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Flash Sale Now 💥😎ZAFUL12 Oct 2026image
#OOTD😍ZAFUL10 Mar 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad17 Oct 2026丁跃平verified
Text ad31 Aug 2026佘德权verified
Text ad27 Jul 2026JOIN-CHEER Digital Marketing Communication(HK)Co., Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zaful.
The creators who tag @zaful on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zaful on Instagram, led by Kyle Larion Kian (14.8K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKyle Larion Kian@kyle_larion_kian · 🇭🇺 HU | Travel tourism exploration Creator | 14.8K | 1.0% | 9 | Tagged @zaful |
06 · Competitors according to Gravity
Who Zaful competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zaful among Clothing brands in China. The closest is fashionjoywear, then Katharina Lou, ZARA, fr.cupshe.com, glamourattireshop.com, rue21.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fashionjoywearfashionjoywear.com | |||||||
| Katharina Loukatharinalou.com | |||||||
| ZARAzara.net | |||||||
| fr.cupshe.comfr.cupshe.com | |||||||
| glamourattireshop.comglamourattireshop.com | |||||||
| rue21.comrue21.com |
07 · Company
The company behind Zaful.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zaful is a company based in China, founded in 2014 according to LinkedIn, on a domain registered in October 2013. It employs about 56 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇳 China
- Founded
- 2014, per LinkedIn
- Domain registered
- 14 Oct 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 56 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zaful.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zaful
What people ask Google about Zaful.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zaful a legit company?
According to Gravity by Benchr, Zaful is a brand based in China: its website has existed since October 2013, its Trustpilot profile is claimed by the brand, it employs 56 people on LinkedIn, it has 5,202,041 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Zaful reviews
Customers rate Zaful 1.7 out of 5 on Trustpilot over 11,777 reviews, 9 of them in the last twelve months: 42% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Zaful sell?
Zaful is an online fashion retailer that sells women's and men's clothing, shoes, and accessories. The company offers affordable collections focused on redefining trends and providing fast fashion worldwide. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Zaful discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zaful advertises on Facebook and Instagram and on Google, where its offers often run. Check zaful.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Zaful?
Gravity by Benchr records a company based in China, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Zaful doing well?
Not at the moment. Gravity by Benchr estimates about 138,100 visits to zaful.com in September 2026, down 6% in a month and down 11% over three months. Zaful ranks #1,101 of 97,158 Clothing brands in China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Zaful spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Zaful on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in China?
Among Clothing brands in China in the Gravity by Benchr index, Zaful ranks #1,101 of 97,158 by estimated traffic. Its closest competitors on the same market are fashionjoywear, Katharina Lou, ZARA, fr.cupshe.com, glamourattireshop.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zaful.