Brand page · Shoes
Zappos: 25.7M visits a month, 200 active Meta ads.
Zappos — Zappos is an online shoe and clothing shop that sells sneakers, boots, heels, and other footwear and apparel for men, women, and kids. In September 2026 zappos.com drew an estimated 25.7M visits, down 4% on the month before. It ranks #1 of 6,771 Shoes brands and holds a 1.5 Trustpilot rating over 688 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Zappos is an online shoe and clothing shop that sells sneakers, boots, heels, and other footwear and apparel for men, women, and kids.
01 · Traffic
How much traffic Zappos gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zappos drew an estimated 25.7M visits in September 2026, down 4% on the month before and up 16% over three months.
- Worldwide#844of 4.5M sites · Top 1%
- In United States#340of 1.2M sites · Top 1%
- Shoes, worldwide#1of 46,962 brands · Top 1%
- Shoes, United States#1of 6,771 brands · Top 1%
25.7M
estimated visits in September
1 mo ▼ −4.1%4 mo ▲ +15.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zappos.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zappos holds 1.5 out of 5 on Trustpilot over 688 reviews, 105 of them in the last twelve months: 36% of customers give five stars and 49% one star. That volume places Zappos in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Handbags Shop Activewear Store Fashion Accessories Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zappos sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Zappos's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Zappos in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Zappos is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zappos runs Meta ads on Facebook, Instagram, Messenger, Audience Network, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Fall's FinestZappos.com7 Oct 2026video
Boot SeasonZappos.com6 Oct 2026image
Made to Get MessyZappos.com6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Zappos IP, Inc.verified
Text ad21 Oct 2026Zappos IP, Inc.verified
Image ad21 Oct 2026Zappos IP, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zappos.
The creators who tag @zappos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zappos on Instagram, led by Coconut Grove Run Club (21.6K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCoconut Grove Run Club@coconutgroverunclub · 🇺🇸 US | Fitness sport bodybuilding Creator | 21.6K | 2.5% | 10 | Tagged @zappos |
06 · Competitors according to Gravity
Who Zappos competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zappos among Shoes brands. The closest is The Foot Factory, then Shoe Carnival, se.aboutyou.com, Spartoo, ZALANDO, rubbersole.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Foot Factorythefootfactory.co.uk | |||||||
| Shoe Carnivalshoecarnival.com | |||||||
| se.aboutyou.comse.aboutyou.com | |||||||
| Spartoospartoo.eu | |||||||
| ZALANDOzalando.lt | |||||||
| rubbersole.co.ukrubbersole.co.uk |
07 · Company
The company behind Zappos.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zappos is an e-commerce brand, on a domain registered in July 1999. It employs about 825 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 12 Jul 1999
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 825 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zappos.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zappos
What people ask Google about Zappos.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zappos a legit company?
According to Gravity by Benchr, Zappos is a brand: its website has existed since July 1999, its Trustpilot profile is claimed by the brand, it employs 825 people on LinkedIn, it has 411,477 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Zappos?
Customers rate Zappos 1.5 out of 5 on Trustpilot over 688 reviews, 105 of them in the last twelve months: 36% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Zappos known for?
Zappos is an online shoe and clothing shop that sells sneakers, boots, heels, and other footwear and apparel for men, women, and kids. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a Zappos discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zappos advertises on Facebook and Instagram and on Google, where its offers often run. Check zappos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Zappos?
Gravity by Benchr records a company, whose domain was registered in 1999, with 825 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Zappos growing?
Yes. Gravity by Benchr estimates about 25,675,400 visits to zappos.com in September 2026, down 4% in a month and up 16% over three months. Zappos ranks #1 of 6,771 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Zappos spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Zappos on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, Zappos ranks #1 of 6,771 by estimated traffic. Its closest competitors on the same market are The Foot Factory, Shoe Carnival, se.aboutyou.com, Spartoo, ZALANDO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zappos.