Brand page · Beverages · Australia
Zarraffa: 66.8K visits a month, 20 active Meta ads, Gravity score 660.
Zarraffa — Zarraffa's Coffee is an Australian coffee chain that serves specialty coffee and food in over 70 locations across Queensland, Western Australia and New South Wales. In September 2026 zarraffas.com drew an estimated 66.8K visits, up 13% on the month before. It ranks #37 of 3,000 Beverages brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 102 peers: Beverages brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zarraffa's Coffee is an Australian coffee chain that serves specialty coffee and food in over 70 locations across Queensland, Western Australia and New South Wales.
01 · Traffic
How much traffic Zarraffa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zarraffa drew an estimated 66.8K visits in September 2026, up 13% on the month before and down 10% over three months.
- Worldwide#132,655of 4.5M sites · Top 5%
- In Australia#3,084of 105K sites · Top 5%
- Beverages, worldwide#1,198of 97,069 brands · Top 5%
- Beverages, Australia#37of 3,000 brands · Top 5%
66.8K
estimated visits in September
1 mo ▲ +13.2%4 mo ▼ −10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zarraffa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zarraffa holds 3.5 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zarraffa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Zarraffa's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Zarraffa in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Zarraffa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zarraffa runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2025 (image, text, video).
Zarraffa's CoffeeZarraffa's Coffee29 Sept 2026image
Zarraffa's CoffeeZarraffa's Coffee29 Sept 2026image
Visit Zarraffa's Coffee Ayr today!Zarraffa's Coffee28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad6 Sept 2026Zarraffa's Franchising Pty Ltd (Marketing)verified
Text ad6 Sept 2026Zarraffa's Franchising Pty Ltd (Marketing)verified
Text ad6 Sept 2026Zarraffa's Franchising Pty Ltd (Marketing)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zarraffa.
The creators who tag @zarraffas_coffee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zarraffas_coffee on Instagram, led by Caleb Heke | AWARD WINNING BARBER 🏆 (12.6K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCaleb Heke | AWARD WINNING BARBER 🏆@caleb_heke · 🇳🇿 NZ | Beauty cosmetics skincare Creator | 12.6K | 2.2% | 1 | Tagged @zarraffas_coffee |
06 · Competitors according to Gravity
Who Zarraffa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zarraffa among Beverages brands in Australia. The closest is Cafe Du Monde, then manufactorycoffee, RAUWOLF Rösthaus + Brewbar, Купить свежеобжаренный кофе Submarine с доставкой по РФ, micoffee.co.kr, Tchibo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cafe Du Mondecafedumonde.com | |||||||
| manufactorycoffeemanufactorycoffee.ru | |||||||
| RAUWOLF Rösthaus + Brewbarrauwolf-coffee.at | |||||||
| Купить свежеобжаренный кофе Submarine с доставкой по РФsbmrne.ru | |||||||
| micoffee.co.krmicoffee.co.kr | |||||||
| Tchibotchibo.com |
07 · Company
The company behind Zarraffa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zarraffa is a company based in Australia, founded in 1996 according to LinkedIn, on a domain registered in March 2004. It employs about 531 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1996, per LinkedIn
- Domain registered
- 24 Mar 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 531 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zarraffas.com · Squarespace
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zarraffa
What people ask Google about Zarraffa.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zarraffa legit?
According to Gravity by Benchr, Zarraffa is a brand based in Australia: its website has existed since March 2004, it sells on a Squarespace store, it employs 531 people on LinkedIn, it has 23,508 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Zarraffa sell?
Zarraffa's Coffee is an Australian coffee chain that serves specialty coffee and food in over 70 locations across Queensland, Western Australia and New South Wales. Gravity by Benchr classifies it under Beverages. Source: Gravity by Benchr product classification.
Zarraffa promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Zarraffa advertises on Facebook and Instagram and on Google, where its offers often run. Check zarraffas.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Zarraffa?
Zarraffa sells on its own website, zarraffas.com, a Squarespace store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Zarraffa?
Gravity by Benchr records a company based in Australia, founded in 1996 according to LinkedIn, on a domain registered in 2004, with 531 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zarraffa growing?
Not at the moment. Gravity by Benchr estimates about 66,800 visits to zarraffas.com in September 2026, up 13% in a month and down 10% over three months. Zarraffa ranks #37 of 3,000 Beverages brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zarraffa use?
Gravity by Benchr identifies zarraffas.com as a Squarespace store. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Zarraffa's ad budget?
Gravity by Benchr does not publish a spend figure for Zarraffa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in Australia?
Among Beverages brands in Australia in the Gravity by Benchr index, Zarraffa ranks #37 of 3,000 by estimated traffic. Its closest competitors on the same market are Cafe Du Monde, manufactorycoffee, RAUWOLF Rösthaus + Brewbar, Купить свежеобжаренный кофе Submarine с доставкой по РФ, micoffee.co.kr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zarraffa.