Brand page · Decor · Germany
ZauberMerch: 48.3K visits a month, 41 active Meta ads, Gravity score 743.
ZauberMerch — ZauberMerch is an online shop that sells magical gift items for fantasy and gaming fans, book lovers, and nerds, offering products like tea, cups, candles, and spiritual items. In September 2026 zaubermerch.de drew an estimated 48.3K visits, down 23% on the month before. It ranks #132 of 4,214 Decor brands in Germany and holds a 4.9 Trustpilot rating over 339 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 149 peers: Decor brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ZauberMerch is an online shop that sells magical gift items for fantasy and gaming fans, book lovers, and nerds, offering products like tea, cups, candles, and spiritual items.
01 · Traffic
How much traffic ZauberMerch gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZauberMerch drew an estimated 48.3K visits in September 2026, down 23% on the month before and up 375% over three months.
- Worldwide#175,368of 4.5M sites · Top 5%
- In Germany#7,915of 184K sites · Top 5%
- Decor, worldwide#3,610of 185,686 brands · Top 5%
- Decor, Germany#132of 4,214 brands · Top 5%
48.3K
estimated visits in September
1 mo ▼ −23.2%4 mo ▲ +375.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZauberMerch.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZauberMerch holds 4.9 out of 5 on Trustpilot over 339 reviews, 215 of them in the last twelve months: 96% of customers give five stars and 0% one star. That volume places ZauberMerch in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Tea Store Gift Shop Youth Clothing Store Toy Store Couture Store Collectibles Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZauberMerch sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ZauberMerch sells on Shopify, 71% of its catalogue in stock. The best seller is Butterscotch Brew – Rooibos Tee Butterscotch Karamell, at €10.95, followed by Liebestrank – Zaubertrank Früchtetee Kirsch and Glückstrank – Zaubertrank Früchtetee Mango.
#1Butterscotch Brew – Rooibos Tee Butterscotch KaramellZauberMerch€10.95In stock
#2Liebestrank – Zaubertrank Früchtetee KirschZauberMerch€12.95In stock
#3Glückstrank – Zaubertrank Früchtetee MangoZauberMerch€12.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ZauberMerch in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 77% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$22.34
- Currency
- EUR
04 · Ads
What ZauberMerch is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZauberMerch runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Sie ist ein fester Moment im Monat, der nur dir gehört 🔮ZauberMerch7 Oct 2026image
Sie ist ein fester Moment im Monat, der nur dir gehört 🔮ZauberMerch7 Oct 2026image
Sie ist ein fester Moment im Monat, der nur dir gehört 🔮ZauberMerch7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026TWK DIGITAL ELETRONICA LTDAverified
Text ad19 May 2026NGUYỄN THỊ KIM HUỆverified
Text ad11 May 2026helpaholiCom UG (haftungsbeschränkt)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZauberMerch.
The creators who tag @zaubermerch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zaubermerch on Instagram, led by K a t h i 🇩🇪 Potterhead ⚡️ Katharina Köhler (25.1K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KK a t h i 🇩🇪 Potterhead ⚡️ Katharina Köhler@kathis.wizardry · 🇩🇪 DE | Cinema series pop culture Creator | 25.1K | 1.8% | 1 | Tagged @zaubermerch |
06 · Competitors according to Gravity
Who ZauberMerch competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZauberMerch among Decor brands in Germany. The closest is BUTLERS, then SteinKunstWerk, Senzou, Alpakashop.de, KüstenGut - Borkum, Original Crottendorfer.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BUTLERSbutlers.com | |||||||
| SteinKunstWerksteinkunstwerk.de | |||||||
| Senzousenzou.de | |||||||
| Alpakashop.dealpakashop.de | |||||||
| KüstenGut - Borkumkuestengut-borkum.de | |||||||
| Original Crottendorfercrottendorfer-raeucherkerzen.de |
07 · Company
The company behind ZauberMerch.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZauberMerch is a company based in Oberviechtach, Germany, founded in 2020 according to LinkedIn. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Oberviechtach
- Founded
- 2020, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zaubermerch.de · Shopify · EUR
- Catalogue
- 131 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZauberMerch
What people ask Google about ZauberMerch.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZauberMerch a legit company?
According to Gravity by Benchr, ZauberMerch is a brand based in Oberviechtach, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 39,538 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ZauberMerch reviews
Customers rate ZauberMerch 4.9 out of 5 on Trustpilot over 339 reviews, 215 of them in the last twelve months: 96% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ZauberMerch sell?
ZauberMerch is an online shop that sells magical gift items for fantasy and gaming fans, book lovers, and nerds, offering products like tea, cups, candles, and spiritual items. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ZauberMerch prices: how much is it?
ZauberMerch's best seller, Butterscotch Brew – Rooibos Tee Butterscotch Karamell, sells €10.95 on zaubermerch.de. 71% of the catalogue is in stock. Gravity does not track prices daily: check zaubermerch.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a ZauberMerch discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ZauberMerch advertises on Facebook and Instagram and on Google, where its offers often run. Check zaubermerch.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ZauberMerch?
ZauberMerch sells on its own website, zaubermerch.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ZauberMerch?
Gravity by Benchr records a company based in Oberviechtach, Germany, founded in 2020 according to LinkedIn, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ZauberMerch doing well?
Yes. Gravity by Benchr estimates about 48,300 visits to zaubermerch.de in September 2026, down 23% in a month and up 375% over three months. ZauberMerch ranks #132 of 4,214 Decor brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ZauberMerch use?
Gravity by Benchr identifies zaubermerch.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ZauberMerch spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ZauberMerch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Germany?
Among Decor brands in Germany in the Gravity by Benchr index, ZauberMerch ranks #132 of 4,214 by estimated traffic. Its closest competitors on the same market are BUTLERS, SteinKunstWerk, Senzou, Alpakashop.de, KüstenGut - Borkum. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZauberMerch.