Brand page · Linens & Bedding · Netherlands
Zelesta: 537K visits a month, 614 active Meta ads, Gravity score 671.
Zelesta — Zelesta is a Dutch brand that sells washable duvets and pillows, offering lightweight, soft, and high-quality bedding products for better sleep comfort. In September 2026 zelesta.nl drew an estimated 537K visits, down 8% on the month before. It ranks #4 of 335 Linens & Bedding brands in Netherlands and holds a 4.3 Trustpilot rating over 72,189 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Linens & Bedding brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zelesta is a Dutch brand that sells washable duvets and pillows, offering lightweight, soft, and high-quality bedding products for better sleep comfort.
01 · Traffic
How much traffic Zelesta gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zelesta drew an estimated 537K visits in September 2026, down 8% on the month before and down 23% over three months.
- Worldwide#23,477of 4.5M sites · Top 1%
- In Netherlands#284of 78.6K sites · Top 1%
- Linens & Bedding, worldwide#76of 24,680 brands · Top 1%
- Linens & Bedding, Netherlands#4of 335 brands · Top 5%
537K
estimated visits in September
1 mo ▼ −7.6%4 mo ▼ −22.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zelesta.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zelesta holds 4.3 out of 5 on Trustpilot over 72,189 reviews, 32,865 of them in the last twelve months: 65% of customers give five stars and 7% one star. That volume places Zelesta in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Zelesta scores 4.1 over 63 reviews.
Linens Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zelesta sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zelesta sells on Shopify, 84% of its catalogue in stock. The best seller is Zelesta Everyday Uni Duvet - Sand Beige, at €59.00–€89.00, followed by Zelesta Everyday Uni Duvet - Pastel Green and Zelesta Special Teddy Duvet - Cream.
#1Zelesta Everyday Uni Duvet - Sand BeigeZelesta€59.00–€89.00In stock
#2Zelesta Everyday Uni Duvet - Pastel GreenZelesta€69.00–€99.00In stock
#3Zelesta Special Teddy Duvet - CreamZelesta€48.96–€69.96In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zelesta in its comparison group.
- Average rating
- 4.16 / 5
- Rated products
- 73% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$54.84
- Currency
- EUR
04 · Ads
What Zelesta is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zelesta runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Kyara MarchandZelesta.nl8 Oct 2026image
Heerlijk dromen met Zelesta 🌙Zelesta.nl8 Oct 2026video
1+1 GRATIS op heel veel dekbedden!Zelesta.nl8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ecom Nomad B.V.verified
Text ad20 Oct 2026Ecom Nomad B.V.verified
Text ad20 Oct 2026Ecom Nomad B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zelesta.
The creators who tag @zelesta.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zelesta.nl on Instagram, led by Rianne ☾ (10.1K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRianne ☾@aarnsrianne · 🇳🇱 NL | Decoration garden diy Creator | 10.1K | 1.1% | 3 | Tagged @zelesta.nl |
06 · Competitors according to Gravity
Who Zelesta competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zelesta among Linens & Bedding brands in Netherlands. The closest is HappyBed, then The Fine Bedding Company, Polskie Kołdry, DROUAULT, Smulderstextiel.nl, All Finer Things : Sleep Beautifully.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HappyBedthehappybed.com | |||||||
| The Fine Bedding Companyfinebedding.co.uk | |||||||
| Polskie Kołdrypolskiekoldry.pl | |||||||
| DROUAULTdrouault.net | |||||||
| Smulderstextiel.nlsmulderstextiel.nl | |||||||
| All Finer Things : Sleep Beautifullyallfinerthings.com |
07 · Company
The company behind Zelesta.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zelesta is a company based in Leusden, Netherlands, founded in 2020 according to LinkedIn, on a domain registered in July 2021. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Leusden
- Founded
- 2020, per LinkedIn
- Domain registered
- 20 Jul 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zelesta.nl · Shopify · EUR
- Catalogue
- 147 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zelesta
What people ask Google about Zelesta.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zelesta a legit company?
According to Gravity by Benchr, Zelesta is a brand based in Leusden, Netherlands: its website has existed since July 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 46,370 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Zelesta reviews: is it worth it?
Customers rate Zelesta 4.3 out of 5 on Trustpilot over 72,189 reviews, 32,865 of them in the last twelve months: 65% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Zelesta scores 4.1 over 63 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Zelesta sell?
Zelesta is a Dutch brand that sells washable duvets and pillows, offering lightweight, soft, and high-quality bedding products for better sleep comfort. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Zelesta cost?
Zelesta's best seller, Zelesta Everyday Uni Duvet - Sand Beige, sells from €59.00 to €89.00 on zelesta.nl. 84% of the catalogue is in stock. Gravity does not track prices daily: check zelesta.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Zelesta discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zelesta advertises on Facebook and Instagram and on Google, where its offers often run. Check zelesta.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Zelesta?
Zelesta sells on its own website, zelesta.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Zelesta?
Gravity by Benchr records a company based in Leusden, Netherlands, founded in 2020 according to LinkedIn, on a domain registered in 2021, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zelesta growing?
Not at the moment. Gravity by Benchr estimates about 537,400 visits to zelesta.nl in September 2026, down 8% in a month and down 23% over three months. Zelesta ranks #4 of 335 Linens & Bedding brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zelesta use?
Gravity by Benchr identifies zelesta.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Zelesta's ad budget?
Gravity by Benchr does not publish a spend figure for Zelesta on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Netherlands?
Among Linens & Bedding brands in Netherlands in the Gravity by Benchr index, Zelesta ranks #4 of 335 by estimated traffic. Its closest competitors on the same market are HappyBed, The Fine Bedding Company, Polskie Kołdry, DROUAULT, Smulderstextiel.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zelesta.