Brand page · Kitchen & Dining · Poland
Zelmer: 52.9K visits a month, 24 active Meta ads, Gravity score 637.
Zelmer — Zelmer is a Polish brand of household appliances with over 70 years of tradition, specializing in products such as kettles, mixers, blenders, meat grinders, vacuum cleaners, and beauty care items like hair dryers and straighteners. In September 2026 zelmer.pl drew an estimated 52.9K visits, down 24% on the month before. It ranks #31 of 271 Kitchen & Dining brands in Poland.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Kitchen & Dining brands in Poland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zelmer is a Polish brand of household appliances with over 70 years of tradition, specializing in products such as kettles, mixers, blenders, meat grinders, vacuum cleaners, and beauty care items like hair dryers and straighteners.
01 · Traffic
How much traffic Zelmer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zelmer drew an estimated 52.9K visits in September 2026, down 24% on the month before and up 21% over three months.
- Worldwide#162,066of 4.5M sites · Top 5%
- In Poland#2,520of 91.7K sites · Top 5%
- Kitchen & Dining, worldwide#4,111of 145,612 brands · Top 5%
- Kitchen & Dining, Poland#31of 271 brands · Top 20%
52.9K
estimated visits in September
1 mo ▼ −24.3%4 mo ▲ +21.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zelmer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zelmer holds 2.3 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 43% of customers give five stars and 57% one star.
Electronics Store Electronics Company Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zelmer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Zelmer's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Zelmer in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Zelmer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zelmer runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Marzysz o pięknych włosach z naturalnym blaskiem? ✨ Stwórz idealną stylizację z lokówko-suszarką Zelmer!Zelmer6 Oct 2026video
Odkurzacz pionowy bezprzewodowy ZSVC825 WojtekZelmer6 Oct 2026image
Prostownica ZHP2300Zelmer6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026EUROGAMA SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄverified
Text ad21 Oct 2026EUROGAMA SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄverified
Text ad21 Oct 2026EUROGAMA SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zelmer.
The creators who tag @zelmer.pl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zelmer.pl on Instagram, led by Agnieszka Mucha • Bezglutenowe Desery i Wypieki • Cukiernictwo (27.7K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAgnieszka Mucha • Bezglutenowe Desery i Wypieki • Cukiernictwo@bezglutenowa_muchnia · 🇵🇱 PL | Food cooking nutrition Creator | 27.7K | 1.7% | 2 | Tagged @zelmer.pl |
06 · Competitors according to Gravity
Who Zelmer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zelmer among Kitchen & Dining brands in Poland. The closest is Tromen, then Thomas Electrodomésticos, Maytag México, Miele, bosch-home.dk, Yoer.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tromentromen.com | |||||||
| Thomas Electrodomésticosthomas.cl | |||||||
| Maytag Méxicomaytag.mx | |||||||
| Mielemiele.es | |||||||
| bosch-home.dkbosch-home.dk | |||||||
| Yoeryoer.pl |
07 · Company
The company behind Zelmer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zelmer is a company based in Poland, on a domain registered in February 1998. It employs about 65 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇱 Poland
- Founded
- Data not available
- Domain registered
- 10 Feb 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 65 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zelmer.pl · Prestashop
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zelmer
What people ask Google about Zelmer.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zelmer legit or a scam?
According to Gravity by Benchr, Zelmer is a brand based in Poland: its website has existed since February 1998, it sells on a Prestashop store, it employs 65 people on LinkedIn, it has 2,301 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Zelmer?
Zelmer is a Polish brand of household appliances with over 70 years of tradition, specializing in products such as kettles, mixers, blenders, meat grinders, vacuum cleaners, and beauty care items like hair dryers and straighteners. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Zelmer have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zelmer advertises on Facebook and Instagram and on Google, where its offers often run. Check zelmer.pl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Zelmer?
Zelmer sells on its own website, zelmer.pl, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Zelmer?
Gravity by Benchr records a company based in Poland, whose domain was registered in 1998, with 65 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zelmer doing well?
Yes. Gravity by Benchr estimates about 52,900 visits to zelmer.pl in September 2026, down 24% in a month and up 21% over three months. Zelmer ranks #31 of 271 Kitchen & Dining brands in Poland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zelmer use?
Gravity by Benchr identifies zelmer.pl as a Prestashop store. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Zelmer's ad budget?
Gravity by Benchr does not publish a spend figure for Zelmer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Poland?
Among Kitchen & Dining brands in Poland in the Gravity by Benchr index, Zelmer ranks #31 of 271 by estimated traffic. Its closest competitors on the same market are Tromen, Thomas Electrodomésticos, Maytag México, Miele, bosch-home.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zelmer.