Brand page · Plants · Sweden
Zetas: 52.8K visits a month, 47 active Meta ads, Gravity score 629.
Zetas — Zetas Trädgård is a curated garden store that sells plants, seeds, bulbs, gardening tools, and accessories. It operates both online and as a physical nursery in Stockholm. In September 2026 zetas.se drew an estimated 52.8K visits, up 2% on the month before. It ranks #6 of 76 Plants brands in Sweden and holds a 3.1 Trustpilot rating over 704 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Plants brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zetas Trädgård is a curated garden store that sells plants, seeds, bulbs, gardening tools, and accessories. It operates both online and as a physical nursery in Stockholm.
01 · Traffic
How much traffic Zetas gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zetas drew an estimated 52.8K visits in September 2026, up 2% on the month before and down 25% over three months.
- Worldwide#162,371of 4.5M sites · Top 5%
- In Sweden#1,223of 27.3K sites · Top 5%
- Plants, worldwide#747of 28,421 brands · Top 5%
- Plants, Sweden#6of 76 brands · Top 10%
52.8K
estimated visits in September
1 mo ▲ +2.5%4 mo ▼ −25.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zetas.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zetas holds 3.1 out of 5 on Trustpilot over 704 reviews: 64% of customers give five stars and 10% one star. That volume places Zetas in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Garden Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zetas sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zetas sells on Shopify, 39% of its catalogue in stock. The best seller is Luktärtsgödsel, at SEK 99.00, followed by Luktärt 'Spring Sunshine Champagne' and Dahliagödsel.
#1LuktärtsgödselZetasSEK 99.00In stock
#2Luktärt 'Spring Sunshine Champagne'ZetasSEK 69.00In stock
#3DahliagödselZetasSEK 99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zetas in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 5% of the catalogue
- In stock
- 39%
- Upper price quartile
- US$24.88
- Currency
- SEK
04 · Ads
What Zetas is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zetas runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Zetas Garden Adventskalender 2026 är här!Zetas6 Oct 2026image
Zetas Garden Adventskalender 2026 är här!Zetas6 Oct 2026image
Zetas Garden Adventskalender 2026 är här!Zetas6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Zetas Handelsträdgårdverified
Image ad20 Oct 2026Zetas Handelsträdgårdverified
Text ad20 Oct 2026Zetas Handelsträdgårdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zetas.
The creators who tag @zetasgarden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zetasgarden on Instagram, led by @camillasrum (11.3K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ccamillasrum@camillasrum · 🇸🇪 SE | Food cooking nutrition Creator | 11.3K | 1.5% | 2 | Tagged @zetasgarden |
06 · Competitors according to Gravity
Who Zetas competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zetas among Plants brands in Sweden. The closest is Plantredo, then Plantansbroder, Blomstervärlden, Blomsterverden, Plukkselv, Hadeco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Plantredoplantredo.com | |||||||
| Plantansbroderplantansbroder.com | |||||||
| Blomstervärldenblomstervarlden.se | |||||||
| Blomsterverdenblomsterverden.dk | |||||||
| Plukkselvplukkselv.no | |||||||
| Hadecohadeco.co.za |
07 · Company
The company behind Zetas.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zetas is a company based in Segeltorp, Sweden, founded in 1975 according to LinkedIn. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Segeltorp
- Founded
- 1975, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zetas.se · Shopify · SEK
- Catalogue
- 122 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zetas
What people ask Google about Zetas.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zetas legit?
According to Gravity by Benchr, Zetas is a brand based in Segeltorp, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 218,559 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Zetas reviews: is it worth it?
Customers rate Zetas 3.1 out of 5 on Trustpilot over 704 reviews: 64% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Zetas known for?
Zetas Trädgård is a curated garden store that sells plants, seeds, bulbs, gardening tools, and accessories. It operates both online and as a physical nursery in Stockholm. Gravity by Benchr classifies it under Plants, with Seeds, Bulbs & Accessories making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Zetas cost?
Zetas' best seller, Luktärtsgödsel, sells SEK 99.00 on zetas.se. 39% of the catalogue is in stock. Gravity does not track prices daily: check zetas.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Zetas have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zetas advertises on Facebook and Instagram and on Google, where its offers often run. Check zetas.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Zetas?
Zetas sells on its own website, zetas.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Zetas?
Gravity by Benchr records a company based in Segeltorp, Sweden, founded in 1975 according to LinkedIn, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zetas growing?
Not at the moment. Gravity by Benchr estimates about 52,800 visits to zetas.se in September 2026, up 2% in a month and down 25% over three months. Zetas ranks #6 of 76 Plants brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zetas use?
Gravity by Benchr identifies zetas.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Zetas' ad budget?
Gravity by Benchr does not publish a spend figure for Zetas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in Sweden?
Among Plants brands in Sweden in the Gravity by Benchr index, Zetas ranks #6 of 76 by estimated traffic. Its closest competitors on the same market are Plantredo, Plantansbroder, Blomstervärlden, Blomsterverden, Plukkselv. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zetas.