Brand page · Personal Care · Poland
Ziaja: 200K visits a month, 89 active Meta ads, Gravity score 579.
Ziaja — Ziaja is a Polish cosmetics company that creates effective, reliable and affordable skincare products for face, body and hair care. In September 2026 ziaja.com drew an estimated 200K visits, up 5% on the month before. It ranks #26 of 532 Personal Care brands in Poland and holds a 4.2 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Personal Care brands in Poland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ziaja is a Polish cosmetics company that creates effective, reliable and affordable skincare products for face, body and hair care.
01 · Traffic
How much traffic Ziaja gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ziaja drew an estimated 200K visits in September 2026, up 5% on the month before and down 19% over three months.
- Worldwide#52,372of 4.5M sites · Top 5%
- In Poland#742of 91.7K sites · Top 1%
- Personal Care, worldwide#2,385of 215,119 brands · Top 5%
- Personal Care, Poland#26of 532 brands · Top 5%
200K
estimated visits in September
1 mo ▲ +4.7%4 mo ▼ −19.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ziaja.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ziaja holds 4.2 out of 5 on Trustpilot over 14 reviews, 3 of them in the last twelve months: 71% of customers give five stars and 7% one star.
Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer Health and Beauty Shop Beauty Supply Store Beauty Products Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ziaja sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ziaja's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ziaja in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ziaja is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ziaja runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
-10% na start za zapis! 🎉Ziaja Polska6 Oct 2026image
Prezent za grosz, kup 2 produkty ⏰Ziaja Polska5 Oct 2026image
Baltic Home Spa -20% 🔥Ziaja Polska5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ZIAJA LTD Zaklad Produkcji Lekow Sp z o.o.verified
Text ad21 Oct 2026ZIAJA LTD Zaklad Produkcji Lekow Sp z o.o.verified
Image ad21 Oct 2026ZIAJA LTD Zaklad Produkcji Lekow Sp z o.o.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ziaja.
The creators who tag @ziaja.polska on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ziaja.polska on Instagram, led by Patrycja Bułat (11.7K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPatrycja Bułat@padidka · 🇵🇱 PL | Beauty cosmetics skincare Creator | 11.7K | 2.0% | 4 | Tagged @ziaja.polska |
06 · Competitors according to Gravity
Who Ziaja competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ziaja among Personal Care brands in Poland. The closest is Cosibella.com.ua, then tolpa.pl, Care to Beauty, bielenda.com, NIVEA, naos.ru.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cosibella.com.uacosibella.com.ua | |||||||
| tolpa.pltolpa.pl | |||||||
| Care to Beautycaretobeauty.com | |||||||
| bielenda.combielenda.com | |||||||
| NIVEAnivea.es | |||||||
| naos.runaos.ru |
07 · Company
The company behind Ziaja.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ziaja is a company based in Poland, founded in 1989 according to LinkedIn, on a domain registered in January 2000. It employs about 261 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇱 Poland
- Founded
- 1989, per LinkedIn
- Domain registered
- 20 Jan 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 261 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ziaja.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ziaja
What people ask Google about Ziaja.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ziaja a legit company?
According to Gravity by Benchr, Ziaja is a brand based in Poland: its website has existed since January 2000, it employs 261 people on LinkedIn, it has 125,136 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ziaja reviews: is it worth it?
Customers rate Ziaja 4.2 out of 5 on Trustpilot over 14 reviews, 3 of them in the last twelve months: 71% give five stars, 7% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ziaja sell?
Ziaja is a Polish cosmetics company that creates effective, reliable and affordable skincare products for face, body and hair care. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Ziaja have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ziaja advertises on Facebook and Instagram and on Google, where its offers often run. Check ziaja.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Ziaja?
Gravity by Benchr records a company based in Poland, founded in 1989 according to LinkedIn, on a domain registered in 2000, with 261 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ziaja doing well?
Not at the moment. Gravity by Benchr estimates about 200,400 visits to ziaja.com in September 2026, up 5% in a month and down 19% over three months. Ziaja ranks #26 of 532 Personal Care brands in Poland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Ziaja spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ziaja on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Poland?
Among Personal Care brands in Poland in the Gravity by Benchr index, Ziaja ranks #26 of 532 by estimated traffic. Its closest competitors on the same market are Cosibella.com.ua, tolpa.pl, Care to Beauty, bielenda.com, NIVEA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ziaja.