Brand page · Tools · United Kingdom
Zippo UK: 87.4K visits a month, 104 active Meta ads, Gravity score 587.
Zippo UK — Zippo UK is the official UK shop for Zippo products, selling iconic lighters, outdoor gear, and accessories including windproof lighters, personalized lighters, hand warmers, and various gift sets. In September 2026 zippo.co.uk drew an estimated 87.4K visits, up 11% on the month before. It ranks #18 of 988 Tools brands in United Kingdom and holds a 2.4 Trustpilot rating over 76 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Tools brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zippo UK is the official UK shop for Zippo products, selling iconic lighters, outdoor gear, and accessories including windproof lighters, personalized lighters, hand warmers, and various gift sets.
01 · Traffic
How much traffic Zippo UK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zippo UK drew an estimated 87.4K visits in September 2026, up 11% on the month before and down 43% over three months.
- Worldwide#105,199of 4.5M sites · Top 5%
- In United Kingdom#5,468of 192K sites · Top 5%
- Tools, worldwide#668of 49,532 brands · Top 5%
- Tools, United Kingdom#18of 988 brands · Top 5%
87.4K
estimated visits in September
1 mo ▲ +11.4%4 mo ▼ −42.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zippo UK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zippo UK holds 2.4 out of 5 on Trustpilot over 76 reviews, 15 of them in the last twelve months: 36% of customers give five stars and 58% one star. That volume places Zippo UK in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zippo UK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zippo UK sells on Shopify, 76% of its catalogue in stock. The best seller is Lighter Fuel, at £4.50, followed by Flints and Wick.
#1Lighter FuelZippo UK£4.50In stock
#2FlintsZippo UK£2.30In stock
#3WickZippo UK£2.30In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zippo UK in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 1% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$85.90
- Currency
- GBP
04 · Ads
What Zippo UK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zippo UK runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2025 (text).
The sound of Zippo 🔥 Shop Zippo lighters: https://brnw.ch/21x5OioZippo Europe8 Oct 2026video
Fire starts before the flame 🔥 Shop our Classic Brushed Chrome lighter here: https://brnw.ch/21x3A95Zippo Europe8 Oct 2026video
Zippo EuropeZippo Europe8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SaphirSolution GmbHverified
Text ad20 Oct 2026SaphirSolution GmbHverified
Text ad16 Oct 2026SaphirSolution GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zippo UK.
The creators who tag @zippo.europe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zippo.europe on Instagram, led by فروشگاه ام زیپ (zippochi-زیپوچی) (19.4K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ففروشگاه ام زیپ (zippochi-زیپوچی)@emzipp1 · 🇮🇷 IR | Decoration garden diy Creator | 19.4K | 0.4% | 10 | Tagged @zippo.europe |
06 · Competitors according to Gravity
Who Zippo UK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zippo UK among Tools brands in United Kingdom. The closest is AllureCart, then JetForge, Tripco London, starlightlighters.com, FlickerFlare, Nebo Lights.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AllureCartallurecart.shop | |||||||
| JetForgejetforgeuk.co.uk | |||||||
| Tripco Londontripcolondon.com | |||||||
| starlightlighters.comstarlightlighters.com | |||||||
| FlickerFlareflickerflare.com | |||||||
| Nebo Lightsnebotools.co.uk |
07 · Company
The company behind Zippo UK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zippo UK is a company based in London, United Kingdom, on a domain registered in April 1995. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 5 Apr 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zippo.co.uk · Shopify · GBP
- Catalogue
- 230 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zippo UK
What people ask Google about Zippo UK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zippo UK a legit company?
According to Gravity by Benchr, Zippo UK is a brand based in London, United Kingdom: its website has existed since April 1995, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 34,300 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Zippo UK reviews
Customers rate Zippo UK 2.4 out of 5 on Trustpilot over 76 reviews, 15 of them in the last twelve months: 36% give five stars, 58% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Zippo UK sell?
Zippo UK is the official UK shop for Zippo products, selling iconic lighters, outdoor gear, and accessories including windproof lighters, personalized lighters, hand warmers, and various gift sets. Gravity by Benchr classifies it under Tools, with Lighters & Matches making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Zippo UK prices: how much is it?
Zippo UK's best seller, Lighter Fuel, sells £4.50 on zippo.co.uk. 76% of the catalogue is in stock. Gravity does not track prices daily: check zippo.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Zippo UK have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zippo UK advertises on Facebook and Instagram and on Google, where its offers often run. Check zippo.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Zippo UK?
Zippo UK sells on its own website, zippo.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Zippo UK?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 1995, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zippo UK doing well?
Not at the moment. Gravity by Benchr estimates about 87,400 visits to zippo.co.uk in September 2026, up 11% in a month and down 43% over three months. Zippo UK ranks #18 of 988 Tools brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zippo UK use?
Gravity by Benchr identifies zippo.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Zippo UK's ad budget?
Gravity by Benchr does not publish a spend figure for Zippo UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United Kingdom?
Among Tools brands in United Kingdom in the Gravity by Benchr index, Zippo UK ranks #18 of 988 by estimated traffic. Its closest competitors on the same market are AllureCart, JetForge, Tripco London, starlightlighters.com, FlickerFlare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zippo UK.