Brand page · Tools · United States
Zippo USA: 478K visits a month, 63 active Meta ads, Gravity score 596.
Zippo USA — Zippo USA is a company that produces windproof pocket lighters and related accessories, including butane lighters, candle lighters, hand warmers, sunglasses, reading glasses, and leather goods. In September 2026 zippo.com drew an estimated 478K visits, down 17% on the month before. It ranks #14 of 3,410 Tools brands in United States and holds a 2.9 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 75 peers: Tools brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zippo USA is a company that produces windproof pocket lighters and related accessories, including butane lighters, candle lighters, hand warmers, sunglasses, reading glasses, and leather goods.
01 · Traffic
How much traffic Zippo USA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zippo USA drew an estimated 478K visits in September 2026, down 17% on the month before and down 25% over three months.
- Worldwide#25,740of 4.5M sites · Top 1%
- In United States#8,406of 1.2M sites · Top 1%
- Tools, worldwide#110of 49,532 brands · Top 1%
- Tools, United States#14of 3,410 brands · Top 1%
478K
estimated visits in September
1 mo ▼ −17.2%4 mo ▼ −24.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zippo USA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zippo USA holds 2.9 out of 5 on Trustpilot over 11 reviews, 7 of them in the last twelve months: 36% of customers give five stars and 55% one star.
Electronics & Technology
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zippo USA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zippo USA sells on Shopify, 95% of its catalogue in stock. The best seller is Flints, at US$1.50, followed by 4 oz. Lighter Fuel and 12 oz. Lighter Fuel.
#1FlintsZippo USAUS$1.50In stock
#24 oz. Lighter FuelZippo USAUS$4.00In stock
#312 oz. Lighter FuelZippo USAUS$8.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zippo USA in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 38% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$44.95
- Currency
- USD
04 · Ads
What Zippo USA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zippo USA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
Zippo American Woman Design Pocket LighterZippo7 Oct 2026image
Dva vlci, symbol věrnosti smečce a nespoutané divočiny. Na 4. října připadá Mezinárodní den zvířat – skvělá příležitost připomenout si síluZippo7 Oct 2026image
Nunca te quedes sin fuego ⛽🔒 Disponible en zippo.cl https://www.zippo.cl/products/fuel-canisterZippo7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Zippo Manufacturing Companyverified
Text ad20 Oct 2026Zippo Manufacturing Companyverified
Text ad20 Oct 2026Zippo Manufacturing Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zippo USA.
The creators who tag @originalzippo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @originalzippo on Instagram, led by فروشگاه ام زیپ (zippochi-زیپوچی) (19.4K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ففروشگاه ام زیپ (zippochi-زیپوچی)@emzipp1 · 🇮🇷 IR | Decoration garden diy Creator | 19.4K | 0.4% | 8 | Tagged @originalzippo |
06 · Competitors according to Gravity
Who Zippo USA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zippo USA among Tools brands in United States. The closest is Lucas Lighters, then Karlaa Flames, SmokeKing.in, S.T. Dupont, bic.com, humidor-station.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lucas Lighterslucaslighters.com | |||||||
| Karlaa Flameskarlaaflames.com | |||||||
| SmokeKing.insmokeking.in | |||||||
| S.T. Dupontst-dupont.com | |||||||
| bic.combic.com | |||||||
| humidor-station.comhumidor-station.com |
07 · Company
The company behind Zippo USA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zippo USA is a company based in Bradford, United States, founded in 1932 according to LinkedIn, on a domain registered in April 1999. It employs about 588 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Bradford
- Founded
- 1932, per LinkedIn
- Domain registered
- 13 Apr 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 588 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zippo.com · Shopify · USD
- Catalogue
- 89 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zippo USA
What people ask Google about Zippo USA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zippo USA legit?
According to Gravity by Benchr, Zippo USA is a brand based in Bradford, United States: its website has existed since April 1999, it sells on a Shopify store, it employs 588 people on LinkedIn, it has 346,298 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Zippo USA reviews: is it worth it?
Customers rate Zippo USA 2.9 out of 5 on Trustpilot over 11 reviews, 7 of them in the last twelve months: 36% give five stars, 55% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Zippo USA sell?
Zippo USA is a company that produces windproof pocket lighters and related accessories, including butane lighters, candle lighters, hand warmers, sunglasses, reading glasses, and leather goods. Gravity by Benchr classifies it under Tools, with Collectibles making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Zippo USA prices: how much is it?
Zippo USA's best seller, Flints, sells US$1.50 on zippo.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check zippo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Zippo USA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zippo USA advertises on Facebook and Instagram and on Google, where its offers often run. Check zippo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Zippo USA?
Zippo USA sells on its own website, zippo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Zippo USA?
Gravity by Benchr records a company based in Bradford, United States, founded in 1932 according to LinkedIn, on a domain registered in 1999, with 588 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zippo USA growing?
Not at the moment. Gravity by Benchr estimates about 478,000 visits to zippo.com in September 2026, down 17% in a month and down 25% over three months. Zippo USA ranks #14 of 3,410 Tools brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zippo USA use?
Gravity by Benchr identifies zippo.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Zippo USA's ad budget?
Gravity by Benchr does not publish a spend figure for Zippo USA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United States?
Among Tools brands in United States in the Gravity by Benchr index, Zippo USA ranks #14 of 3,410 by estimated traffic. Its closest competitors on the same market are Lucas Lighters, Karlaa Flames, SmokeKing.in, S.T. Dupont, bic.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zippo USA.