Brand page · Tools · Germany
Zippo Deutschland: 55.2K visits a month, 104 active Meta ads, Gravity score 565.
Zippo Deutschland — Zippo Deutschland is the official online shop for Zippo lighters and accessories, offering windproof lighters, hand warmers, outdoor products, and lifestyle accessories. In September 2026 zippo.de drew an estimated 55.2K visits, down 14% on the month before. It ranks #45 of 587 Tools brands in Germany and holds a 3.1 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 56 peers: Tools brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zippo Deutschland is the official online shop for Zippo lighters and accessories, offering windproof lighters, hand warmers, outdoor products, and lifestyle accessories.
01 · Traffic
How much traffic Zippo Deutschland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zippo Deutschland drew an estimated 55.2K visits in September 2026, down 14% on the month before and down 10% over three months.
- Worldwide#156,103of 4.5M sites · Top 5%
- In Germany#7,071of 184K sites · Top 5%
- Tools, worldwide#1,128of 49,532 brands · Top 5%
- Tools, Germany#45of 587 brands · Top 10%
55.2K
estimated visits in September
1 mo ▼ −13.6%4 mo ▼ −10.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zippo Deutschland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zippo Deutschland holds 3.1 out of 5 on Trustpilot over 44 reviews, 7 of them in the last twelve months: 43% of customers give five stars and 52% one star. That volume places Zippo Deutschland in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Electronic Cigarette Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zippo Deutschland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zippo Deutschland sells on Shopify, 70% of its catalogue in stock. The best seller is Feuersteine, at €2.60, followed by Zippo-Überraschung and Docht.
#1FeuersteineZippo Deutschland€2.60In stock
#2Zippo-ÜberraschungZippo Deutschland€29.90–€139.90In stock
#3DochtZippo Deutschland€2.60In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zippo Deutschland in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 3% of the catalogue
- In stock
- 70%
- Upper price quartile
- US$81.65
- Currency
- EUR
04 · Ads
What Zippo Deutschland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zippo Deutschland runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2025 (image, text, video).
The sound of Zippo 🔥 Shop Zippo lighters: https://brnw.ch/21x5OioZippo Europe8 Oct 2026video
Fire starts before the flame 🔥 Shop our Classic Brushed Chrome lighter here: https://brnw.ch/21x3A95Zippo Europe8 Oct 2026video
Zippo EuropeZippo Europe8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SaphirSolution GmbHverified
Text ad19 Oct 2026SaphirSolution GmbHverified
Text ad19 Oct 2026SaphirSolution GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zippo Deutschland.
The creators who tag @zippo.europe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zippo.europe on Instagram, led by فروشگاه ام زیپ (zippochi-زیپوچی) (19.4K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ففروشگاه ام زیپ (zippochi-زیپوچی)@emzipp1 · 🇮🇷 IR | Decoration garden diy Creator | 19.4K | 0.4% | 10 | Tagged @zippo.europe |
06 · Competitors according to Gravity
Who Zippo Deutschland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zippo Deutschland among Tools brands in Germany. The closest is Zippo Poland, then Zippo Netherlands, Zippo Austria, Zippo Ireland, Zippo Belgium, pyrophoenix.shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zippo Polandzippo.pl | |||||||
| Zippo Netherlandszippo.nl | |||||||
| Zippo Austriazippo.at | |||||||
| Zippo Irelandzippo.ie | |||||||
| Zippo Belgiumzippo.be | |||||||
| pyrophoenix.shoppyrophoenix.shop |
07 · Company
The company behind Zippo Deutschland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zippo Deutschland is a company based in Emmerich am Rhein, Germany, founded in 1932 according to LinkedIn. It employs about 588 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Emmerich am Rhein
- Founded
- 1932, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 588 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zippo.de · Shopify · EUR
- Catalogue
- 245 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zippo Deutschland
What people ask Google about Zippo Deutschland.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zippo Deutschland legit or a scam?
According to Gravity by Benchr, Zippo Deutschland is a brand based in Emmerich am Rhein, Germany: it sells on a Shopify store, it employs 588 people on LinkedIn, it has 34,300 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Zippo Deutschland reviews: is it worth it?
Customers rate Zippo Deutschland 3.1 out of 5 on Trustpilot over 44 reviews, 7 of them in the last twelve months: 43% give five stars, 52% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Zippo Deutschland?
Zippo Deutschland is the official online shop for Zippo lighters and accessories, offering windproof lighters, hand warmers, outdoor products, and lifestyle accessories. Gravity by Benchr classifies it under Tools, with Lighters & Matches making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Zippo Deutschland cost?
Zippo Deutschland's best seller, Feuersteine, sells €2.60 on zippo.de. 70% of the catalogue is in stock. Gravity does not track prices daily: check zippo.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Zippo Deutschland discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zippo Deutschland advertises on Facebook and Instagram and on Google, where its offers often run. Check zippo.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Zippo Deutschland?
Zippo Deutschland sells on its own website, zippo.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Zippo Deutschland?
Gravity by Benchr records a company based in Emmerich am Rhein, Germany, founded in 1932 according to LinkedIn, with 588 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zippo Deutschland growing?
Not at the moment. Gravity by Benchr estimates about 55,200 visits to zippo.de in September 2026, down 14% in a month and down 10% over three months. Zippo Deutschland ranks #45 of 587 Tools brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zippo Deutschland use?
Gravity by Benchr identifies zippo.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Zippo Deutschland spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Zippo Deutschland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Germany?
Among Tools brands in Germany in the Gravity by Benchr index, Zippo Deutschland ranks #45 of 587 by estimated traffic. Its closest competitors on the same market are Zippo Poland, Zippo Netherlands, Zippo Austria, Zippo Ireland, Zippo Belgium. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zippo Deutschland.