Brand page · Pet Supplies · Italy
zooplus: 1.5M visits a month, 205 active Meta ads.
zooplus — zooplus is an online shop for pets that sells food and accessories for dogs, cats and other domestic animals. In September 2026 zooplus.it drew an estimated 1.5M visits, down 13% on the month before. It ranks #1 of 379 Pet Supplies brands in Italy and holds a 4.5 Trustpilot rating over 10,328 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
zooplus is an online shop for pets that sells food and accessories for dogs, cats and other domestic animals.
01 · Traffic
How much traffic zooplus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
zooplus drew an estimated 1.5M visits in September 2026, down 13% on the month before and down 11% over three months.
- Worldwide#10,356of 4.5M sites · Top 1%
- In Italy#277of 138K sites · Top 1%
- Pet Supplies, worldwide#27of 52,845 brands · Top 1%
- Pet Supplies, Italy#1of 379 brands · Top 1%
1.5M
estimated visits in September
1 mo ▼ −13.5%4 mo ▼ −10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about zooplus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
zooplus holds 4.5 out of 5 on Trustpilot over 10,328 reviews, 2,614 of them in the last twelve months: 71% of customers give five stars and 11% one star. That volume places zooplus in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What zooplus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read zooplus's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places zooplus in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What zooplus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
zooplus runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
ITA_Content Reels 2026_Attention seeker_@haveyouseen.archie.mp4zooplus7 Oct 2026video
Abbigliamento per cani ► Acquista ora!zooplus7 Oct 2026image
Gli essenziali per il nuovo cucciolo | zoopluszooplus7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026zooplus SEverified
Text ad21 Oct 2026zooplus SEverified
Text ad21 Oct 2026zooplus SEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about zooplus.
The creators who tag @zooplus_it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zooplus_it on Instagram, led by Tora & Twins | Cat Life (15.4K followers, 5.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTora & Twins | Cat Life@_torathecat · 🇮🇹 IT | Pets nature Creator | 15.4K | 5.0% | 3 | Tagged @zooplus_it |
06 · Competitors according to Gravity
Who zooplus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for zooplus among Pet Supplies brands in Italy. The closest is Maxi Zoo, then ZooRoyal, zooart.com.pl, zoomagazin.eu, mainzoo.de, Petlebi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maxi Zoomaxizoo.be | |||||||
| ZooRoyalzooroyal.de | |||||||
| zooart.com.plzooart.com.pl | |||||||
| zoomagazin.euzoomagazin.eu | |||||||
| mainzoo.demainzoo.de | |||||||
| Petlebipetlebi.com |
07 · Company
The company behind zooplus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
zooplus is a company based in Italy, on a domain registered in September 2000.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 14 Sept 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zooplus.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about zooplus
What people ask Google about zooplus.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is zooplus legit?
According to Gravity by Benchr, zooplus is a brand based in Italy: its website has existed since September 2000, its Trustpilot profile is claimed by the brand, it has 101,823 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
zooplus reviews: is it worth it?
Customers rate zooplus 4.5 out of 5 on Trustpilot over 10,328 reviews, 2,614 of them in the last twelve months: 71% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does zooplus sell?
zooplus is an online shop for pets that sells food and accessories for dogs, cats and other domestic animals. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
zooplus promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: zooplus advertises on Facebook and Instagram and on Google, where its offers often run. Check zooplus.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns zooplus?
Gravity by Benchr records a company based in Italy, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is zooplus growing?
Not at the moment. Gravity by Benchr estimates about 1,529,000 visits to zooplus.it in September 2026, down 13% in a month and down 11% over three months. zooplus ranks #1 of 379 Pet Supplies brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is zooplus' ad budget?
Gravity by Benchr does not publish a spend figure for zooplus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Italy?
Among Pet Supplies brands in Italy in the Gravity by Benchr index, zooplus ranks #1 of 379 by estimated traffic. Its closest competitors on the same market are Maxi Zoo, ZooRoyal, zooart.com.pl, zoomagazin.eu, mainzoo.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with zooplus.