Brand page · Personal Care · Pakistan

ZOUSH By Zoya Shoukat Top 5% worldwide Top 10% in Pakistan Top 10% in Personal Care Top 20% in Personal Care in Pakistan
zoushbeauty.com·🇵🇰 Islamabad, Pakistan· Shopify·Since 2022

ZOUSH By Zoya Shoukat: 37.3K visits a month, 156 active Meta ads, Gravity score 624.

ZOUSH By Zoya Shoukat — ZOUSH By Zoya Shoukat is a beauty brand that sells skincare products including night cream, moisturizers, sunblock lotion, and hybrid makeup items like foundation, blush sticks, mascara, and contour sticks. In September 2026 zoushbeauty.com drew an estimated 37.3K visits, down 4% on the month before. It ranks #194 of 1,125 Personal Care brands in Pakistan.

zoushbeauty.com@zoush.beauty 230KFacebookTrustpilot 3.2Meta Ad Library 156

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
37.3K
−4% vs. August 2026
Instagram followers
230K
2,225 posts · @zoush.beauty
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
156
active · on Google since 2026
Products
100%
in stock · 14 collections
Rank in Pakistan
#194
of 1,125 in Personal Care
LinkedIn
—
Data not available
Earned media value
€2.1k
per month, Instagram

Gravity score

624/ 1000 · 10 of 10 indicators rated
Brand Power589
Momentum604
Performance678

Percentiles within 202 peers: Personal Care brands in Pakistan with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

ZOUSH By Zoya Shoukat is a beauty brand that sells skincare products including night cream, moisturizers, sunblock lotion, and hybrid makeup items like foundation, blush sticks, mascara, and contour sticks.

01 · Traffic

How much traffic ZOUSH By Zoya Shoukat gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

ZOUSH By Zoya Shoukat drew an estimated 37.3K visits in September 2026, down 4% on the month before and down 28% over three months.

  • Worldwide#218,412of 4.5M sites · Top 5%
  • In Pakistan#1,878of 20.3K sites · Top 10%
  • Personal Care, worldwide#11,127of 215,119 brands · Top 10%
  • Personal Care, Pakistan#194of 1,125 brands · Top 20%
Monthly visitssource Sept 2026

37.3K

estimated visits in September

1 mo ▼ −3.6%4 mo ▼ −27.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about ZOUSH By Zoya Shoukat.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

ZOUSH By Zoya Shoukat holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Software Company Web Hosting Company Software Vendor

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What ZOUSH By Zoya Shoukat sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

ZOUSH By Zoya Shoukat sells on Shopify, 100% of its catalogue in stock. The best seller is Cotton Candy 🍭 Face & Body, at PKR 1,695.75, followed by BB CREAM FOUNDATION FUSION SPF30 (40ml) and Peach Souffle 🍑 Face & Body.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics90%
Cooking & Baking Ingredients5%
Personal Care5%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Food Items5%

The dominant category places ZOUSH By Zoya Shoukat in its comparison group.

Prices and ratingsstore data
Average rating
4.85 / 5
Rated products
100% of the catalogue
In stock
100%
Upper price quartile
US$14.92
Currency
PKR

05 · Influencers

Who talks about ZOUSH By Zoya Shoukat.

The creators who tag @zoush.beauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @zoush.beauty on Instagram, led by Sarah | UGC Creator (11.9K followers, 1.7% engagement).

Influencersaccounts tagging @zoush.beauty · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSarah | UGC Creator@blogitupby_sarah · 🇵🇰 PKBeauty cosmetics skincare Creator11.9K1.7%5Tagged @zoush.beauty
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who ZOUSH By Zoya Shoukat competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for ZOUSH By Zoya Shoukat among Personal Care brands in Pakistan. The closest is Nailzy Pakistan, then Arome, Evoque, Funoon, Gul Cheen, Skin Rózsa.

CompetitorsPersonal Care · Pakistan · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Nailzy Pakistannailzypakistan.com
Aromearome.pk
Evoqueevoque.pk
Funoonbuyfunoon.com
Gul Cheengulcheen.pk
Skin Rózsaskinrozsa.com
Competitors Gravity finds for ZOUSH By Zoya Shoukat. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare ZOUSH By Zoya Shoukat with Nailzy Pakistan

07 · Company

The company behind ZOUSH By Zoya Shoukat.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

ZOUSH By Zoya Shoukat is a company based in Islamabad, Pakistan, on a domain registered in February 2022.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇵🇰 Pakistan · Islamabad
Founded
Data not available
Domain registered
25 Feb 2022
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
zoushbeauty.com · Shopify · PKR
Catalogue
14 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about ZOUSH By Zoya Shoukat

What people ask Google about ZOUSH By Zoya Shoukat.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is ZOUSH By Zoya Shoukat legit?

According to Gravity by Benchr, ZOUSH By Zoya Shoukat is a brand based in Islamabad, Pakistan: its website has existed since February 2022, it sells on a Shopify store, it has 229,875 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is ZOUSH By Zoya Shoukat known for?

ZOUSH By Zoya Shoukat is a beauty brand that sells skincare products including night cream, moisturizers, sunblock lotion, and hybrid makeup items like foundation, blush sticks, mascara, and contour sticks. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does ZOUSH By Zoya Shoukat cost?

ZOUSH By Zoya Shoukat's best seller, Cotton Candy 🍭 Face & Body, sells PKR 1,695.75 on zoushbeauty.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check zoushbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

ZOUSH By Zoya Shoukat promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: ZOUSH By Zoya Shoukat advertises on Facebook and Instagram and on Google, where its offers often run. Check zoushbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy ZOUSH By Zoya Shoukat?

ZOUSH By Zoya Shoukat sells on its own website, zoushbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind ZOUSH By Zoya Shoukat?

Gravity by Benchr records a company based in Islamabad, Pakistan, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is ZOUSH By Zoya Shoukat doing well?

Not at the moment. Gravity by Benchr estimates about 37,300 visits to zoushbeauty.com in September 2026, down 4% in a month and down 28% over three months. ZOUSH By Zoya Shoukat ranks #194 of 1,125 Personal Care brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does ZOUSH By Zoya Shoukat use?

Gravity by Benchr identifies zoushbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in PKR. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does ZOUSH By Zoya Shoukat spend on Meta ads?

Gravity by Benchr does not publish a spend figure for ZOUSH By Zoya Shoukat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Pakistan?

Among Personal Care brands in Pakistan in the Gravity by Benchr index, ZOUSH By Zoya Shoukat ranks #194 of 1,125 by estimated traffic. Its closest competitors on the same market are Nailzy Pakistan, Arome, Evoque, Funoon, Gul Cheen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZOUSH By Zoya Shoukat.