Brand page · Kitchen & Dining · United States
Zulay Kitchen: 93.4K visits a month, 288 active Meta ads, Gravity score 617.
Zulay Kitchen — Zulay Kitchen - Shop the best kitchen gadgets & cooking essentials for everyday use. Find kitchen tools & timeless recipes that help you cook meals at home!. In September 2026 zulaykitchen.com drew an estimated 93.4K visits, down 23% on the month before. It ranks #350 of 25,135 Kitchen & Dining brands in United States and holds a 4.3 Trustpilot rating over 235 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 728 peers: Kitchen & Dining brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zulay Kitchen - Shop the best kitchen gadgets & cooking essentials for everyday use. Find kitchen tools & timeless recipes that help you cook meals at home!
01 · Traffic
How much traffic Zulay Kitchen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zulay Kitchen drew an estimated 93.4K visits in September 2026, down 23% on the month before and down 18% over three months.
- Worldwide#99,368of 4.5M sites · Top 5%
- In United States#32,471of 1.2M sites · Top 5%
- Kitchen & Dining, worldwide#2,379of 145,612 brands · Top 5%
- Kitchen & Dining, United States#350of 25,135 brands · Top 5%
93.4K
estimated visits in September
1 mo ▼ −22.8%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zulay Kitchen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zulay Kitchen holds 4.3 out of 5 on Trustpilot over 235 reviews, 107 of them in the last twelve months: 82% of customers give five stars and 9% one star. That volume places Zulay Kitchen in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Kitchen Supply Store Home Goods Store Coffee Wholesaler Coffee Store Countertop Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zulay Kitchen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zulay Kitchen sells on Shopify, 89% of its catalogue in stock. The best seller is Zulay Electric Handheld Milk Frother, at US$14.99, followed by Cast Iron Juicer and Zulay Milk Frother Without Stand.
#1Zulay Electric Handheld Milk FrotherZulay KitchenUS$14.99In stock
#2Cast Iron JuicerZulay KitchenUS$99.95–US$149.95In stock
#3Zulay Milk Frother Without StandZulay KitchenUS$9.99–US$13.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zulay Kitchen in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 47% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$29.99
- Currency
- USD
04 · Ads
What Zulay Kitchen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zulay Kitchen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2026 (image, text, video).
🔥Summer Sale Is Here - Up to 61% OffZulay Kitchen7 Oct 2026video
🔥Prime Time Sale Is Here - Up to 61% OffZulay Kitchen6 Oct 2026image
#1 Selling Zulay Teak Wood Utensils in AmericaZulay Kitchen6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Zulay LLCverified
Image ad21 Oct 2026Zulay LLCverified
Image ad21 Oct 2026Zulay LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zulay Kitchen.
The creators who tag @zulay_kitchen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zulay_kitchen on Instagram, led by Tash (10.8K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTash@darealtash · 🇺🇸 US | Cinema series pop culture Creator | 10.8K | 0.7% | 2 | Tagged @zulay_kitchen |
06 · Competitors according to Gravity
Who Zulay Kitchen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zulay Kitchen among Kitchen & Dining brands in United States. The closest is Prepara, then Cooler Kitchen, Swissmar, CookWithColor, Glacio, artandcook-shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Preparaprepara.com | |||||||
| Cooler Kitchencoolerkitchen.com | |||||||
| Swissmarswissmarshop.com | |||||||
| CookWithColorcookwithcolor.com | |||||||
| Glacioglacioice.com | |||||||
| artandcook-shopartandcook.com |
07 · Company
The company behind Zulay Kitchen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zulay Kitchen is a company based in Clearwater, United States, on a domain registered in May 2015.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Clearwater
- Founded
- Data not available
- Domain registered
- 20 May 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zulaykitchen.com · Shopify · USD
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zulay Kitchen
What people ask Google about Zulay Kitchen.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zulay Kitchen legit or a scam?
According to Gravity by Benchr, Zulay Kitchen is a brand based in Clearwater, United States: its website has existed since May 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 46,762 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Zulay Kitchen reviews
Customers rate Zulay Kitchen 4.3 out of 5 on Trustpilot over 235 reviews, 107 of them in the last twelve months: 82% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Zulay Kitchen known for?
Zulay Kitchen - Shop the best kitchen gadgets & cooking essentials for everyday use. Find kitchen tools & timeless recipes that help you cook meals at home! Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Tools & Utensils making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Zulay Kitchen prices: how much is it?
Zulay Kitchen's best seller, Zulay Electric Handheld Milk Frother, sells US$14.99 on zulaykitchen.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check zulaykitchen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Zulay Kitchen discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zulay Kitchen advertises on Facebook and Instagram and on Google, where its offers often run. Check zulaykitchen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Zulay Kitchen?
Zulay Kitchen sells on its own website, zulaykitchen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Zulay Kitchen?
Gravity by Benchr records a company based in Clearwater, United States, whose domain was registered in 2015. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zulay Kitchen doing well?
Not at the moment. Gravity by Benchr estimates about 93,400 visits to zulaykitchen.com in September 2026, down 23% in a month and down 18% over three months. Zulay Kitchen ranks #350 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zulay Kitchen use?
Gravity by Benchr identifies zulaykitchen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Zulay Kitchen's ad budget?
Gravity by Benchr does not publish a spend figure for Zulay Kitchen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Zulay Kitchen ranks #350 of 25,135 by estimated traffic. Its closest competitors on the same market are Prepara, Cooler Kitchen, Swissmar, CookWithColor, Glacio. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zulay Kitchen.