Brand page · Lighting · Australia
Zure: 37.1K visits a month, 24 active Meta ads, Gravity score 515.
Zure — Zure is an Australian online retailer of home decor, bathware, and kitchenware products that sells premium home and bathroom fixtures, furniture, and accessories. In September 2026 zure.com.au drew an estimated 37.1K visits, down 11% on the month before. It ranks #34 of 514 Lighting brands in Australia and holds a 4.4 Trustpilot rating over 250 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Lighting brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zure is an Australian online retailer of home decor, bathware, and kitchenware products that sells premium home and bathroom fixtures, furniture, and accessories.
01 · Traffic
How much traffic Zure gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zure drew an estimated 37.1K visits in September 2026, down 11% on the month before and up 31% over three months.
- Worldwide#219,516of 4.5M sites · Top 5%
- In Australia#5,579of 105K sites · Top 10%
- Lighting, worldwide#1,143of 25,385 brands · Top 5%
- Lighting, Australia#34of 514 brands · Top 10%
37.1K
estimated visits in September
1 mo ▼ −11.3%4 mo ▲ +30.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zure.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zure holds 4.4 out of 5 on Trustpilot over 250 reviews, 21 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Zure in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zure sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zure sells on Shopify, 90% of its catalogue in stock. The best seller is Protection Cover, at A$9.95, followed by BURLEIGH Wall Hung Curve Vanity Woodland Oak (All Sizes) and BURLEIGH Wall Hung Curve Vanity Matte White (All Sizes).
#1Protection CoverZureA$9.95In stock
#2BURLEIGH Wall Hung Curve Vanity Woodland Oak (All Sizes)ZureA$798.69–A$2,783.17In stock
#3BURLEIGH Wall Hung Curve Vanity Matte White (All Sizes)ZureA$762.35–A$2,706.54In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zure in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 4% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$392.64
- Currency
- AUD
04 · Ads
What Zure is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zure runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
CANTERBURY LED Frame Mirror Dimmable 900x500mmZure29 Sept 2026image
Designed for Your SpaceZure25 Sept 2026image
Warm Walnut Vanity Styles ✨Zure23 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ZURE PTY LTDverified
Text ad20 Oct 2026ZURE PTY LTDverified
Text ad20 Oct 2026ZURE PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zure.
The creators who tag @zure.com.au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zure.com.au on Instagram, led by Mell Kenny - My Kind Of Bliss (18.3K followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMell Kenny - My Kind Of Bliss@mykindofbliss · 🇦🇺 AU | Decoration garden diy Creator | 18.3K | 3.1% | 2 | Tagged @zure.com.au |
06 · Competitors according to Gravity
Who Zure competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zure among Lighting brands in Australia. The closest is 2Magpies, then ATS Tiles & Bathrooms, Smeaton Bathrooms, Pilbara Bathroom Warehouse, Sinks and Bowls, RJ Bathroom.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 2Magpies2magpies.com.au | |||||||
| ATS Tiles & Bathroomsats.sydney | |||||||
| Smeaton Bathroomssmeatonbathrooms.com.au | |||||||
| Pilbara Bathroom Warehousepilbarabathroomwarehouse.com.au | |||||||
| Sinks and Bowlssinksandbowls.com.au | |||||||
| RJ Bathroomrjbathroom.com.au |
07 · Company
The company behind Zure.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zure is a company based in North Ryde, Australia, founded in 2019 according to LinkedIn. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · North Ryde
- Founded
- 2019, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zure.com.au · Shopify · AUD
- Catalogue
- 476 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zure
What people ask Google about Zure.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zure legit or a scam?
According to Gravity by Benchr, Zure is a brand based in North Ryde, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 12,901 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Zure reviews: is it worth it?
Customers rate Zure 4.4 out of 5 on Trustpilot over 250 reviews, 21 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Zure?
Zure is an Australian online retailer of home decor, bathware, and kitchenware products that sells premium home and bathroom fixtures, furniture, and accessories. Gravity by Benchr classifies it under Lighting, with Rugs making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Zure cost?
Zure's best seller, Protection Cover, sells A$9.95 on zure.com.au. 90% of the catalogue is in stock. Gravity does not track prices daily: check zure.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Zure have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zure advertises on Facebook and Instagram and on Google, where its offers often run. Check zure.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Zure?
Zure sells on its own website, zure.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Zure?
Gravity by Benchr records a company based in North Ryde, Australia, founded in 2019 according to LinkedIn, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zure doing well?
Yes. Gravity by Benchr estimates about 37,100 visits to zure.com.au in September 2026, down 11% in a month and up 31% over three months. Zure ranks #34 of 514 Lighting brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zure use?
Gravity by Benchr identifies zure.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Zure spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Zure on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Australia?
Among Lighting brands in Australia in the Gravity by Benchr index, Zure ranks #34 of 514 by estimated traffic. Its closest competitors on the same market are 2Magpies, ATS Tiles & Bathrooms, Smeaton Bathrooms, Pilbara Bathroom Warehouse, Sinks and Bowls. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zure.