Brand page · Pool & Spa · Netherlands
Zwemland: 42.7K visits a month, 3 active Meta ads, Gravity score 680.
Zwemland — Zwemland is a Dutch company specializing in swimming pool construction, renovation, and maintenance, as well as selling swimming pool and wellness products through their webshop and physical store. In September 2026 zwemland.nl drew an estimated 42.7K visits, up 21% on the month before. It ranks #4 of 61 Pool & Spa brands in Netherlands and holds a 3.8 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Pool & Spa brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zwemland is a Dutch company specializing in swimming pool construction, renovation, and maintenance, as well as selling swimming pool and wellness products through their webshop and physical store.
01 · Traffic
How much traffic Zwemland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zwemland drew an estimated 42.7K visits in September 2026, up 21% on the month before and up 2% over three months.
- Worldwide#194,709of 4.5M sites · Top 5%
- In Netherlands#2,755of 78.6K sites · Top 5%
- Pool & Spa, worldwide#198of 9,591 brands · Top 5%
- Pool & Spa, Netherlands#4of 61 brands · Top 10%
42.7K
estimated visits in September
1 mo ▲ +21.5%4 mo ▲ +1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zwemland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zwemland holds 3.8 out of 5 on Trustpilot over 35 reviews, 21 of them in the last twelve months: 49% of customers give five stars and 34% one star. That volume places Zwemland in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Swimming Pool Repair Service Day Spa
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zwemland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Zwemland's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Zwemland in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Zwemland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zwemland runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Acti pH Min 5kgZwemland24 Sept 2026image
HTH Chloor Granulaat / Chloorshock 2.0kgZwemland24 Sept 2026image
Life spa filter reiniger kamZwemland24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Zwemland B.V.verified
Text ad21 Oct 2026Zwemland B.V.verified
Image ad21 Oct 2026Zwemland B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zwemland.
The creators who tag @zwemland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Zwemland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zwemland among Pool & Spa brands in Netherlands. The closest is Best Pool Supplies, then Outlet Piscinas, IzgradnjaBazena.rs, erobot-piscine.fr, Discountpoolsupply, UK Pool Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Best Pool Suppliesbestpoolsupplies.com.au | |||||||
| Outlet Piscinasoutlet-piscinas.com | |||||||
| IzgradnjaBazena.rsizgradnjabazena.rs | |||||||
| erobot-piscine.frerobot-piscine.fr | |||||||
| Discountpoolsupplydiscountpoolsupply.com | |||||||
| UK Pool Storeukpoolstore.co.uk |
07 · Company
The company behind Zwemland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zwemland is a company based in Netherlands, founded in 2003 according to LinkedIn, on a domain registered in June 2007. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2003, per LinkedIn
- Domain registered
- 18 Jun 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zwemland.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zwemland
What people ask Google about Zwemland.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zwemland legit or a scam?
According to Gravity by Benchr, Zwemland is a brand based in Netherlands: its website has existed since June 2007, its Trustpilot profile is claimed by the brand, it employs 5 people on LinkedIn, it has 593 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Zwemland reviews
Customers rate Zwemland 3.8 out of 5 on Trustpilot over 35 reviews, 21 of them in the last twelve months: 49% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Zwemland sell?
Zwemland is a Dutch company specializing in swimming pool construction, renovation, and maintenance, as well as selling swimming pool and wellness products through their webshop and physical store. Gravity by Benchr classifies it under Pool & Spa. Source: Gravity by Benchr product classification.
Is there a Zwemland discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zwemland advertises on Facebook and Instagram and on Google, where its offers often run. Check zwemland.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Zwemland?
Gravity by Benchr records a company based in Netherlands, founded in 2003 according to LinkedIn, on a domain registered in 2007, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zwemland doing well?
Yes. Gravity by Benchr estimates about 42,700 visits to zwemland.nl in September 2026, up 21% in a month and up 2% over three months. Zwemland ranks #4 of 61 Pool & Spa brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Zwemland spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Zwemland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pool & Spa brands in Netherlands?
Among Pool & Spa brands in Netherlands in the Gravity by Benchr index, Zwemland ranks #4 of 61 by estimated traffic. Its closest competitors on the same market are Best Pool Supplies, Outlet Piscinas, IzgradnjaBazena.rs, erobot-piscine.fr, Discountpoolsupply. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zwemland.