Brand page · Kitchen & Dining · Germany
ZWILLING: 1.9M visits a month, 98 active Meta ads.
ZWILLING — ZWILLING J.A. Henckels is a premium brand that offers cutlery, cookware, flatware, glassware and kitchen gadgets for professional and home chefs worldwide. In September 2026 zwilling.com drew an estimated 1.9M visits, down 4% on the month before. It ranks #7 of 25,135 Kitchen & Dining brands in Germany and holds a 2.1 Trustpilot rating over 781 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ZWILLING J.A. Henckels is a premium brand that offers cutlery, cookware, flatware, glassware and kitchen gadgets for professional and home chefs worldwide.
01 · Traffic
How much traffic ZWILLING gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZWILLING drew an estimated 1.9M visits in September 2026, down 4% on the month before and down 1% over three months.
- Worldwide#8,743of 4.5M sites · Top 1%
- In United States#2,916of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#136of 145,612 brands · Top 1%
- Kitchen & Dining, United States#7of 25,135 brands · Top 1%
1.9M
estimated visits in September
1 mo ▼ −4.4%4 mo ▼ −1.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZWILLING.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZWILLING holds 2.1 out of 5 on Trustpilot over 781 reviews, 252 of them in the last twelve months: 22% of customers give five stars and 71% one star. That volume places ZWILLING in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, ZWILLING scores 4.8 over 552 reviews.
Kitchen Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZWILLING sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ZWILLING's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places ZWILLING in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What ZWILLING is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZWILLING runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
ZWILLING HerbstangeboteZwilling Deutschland6 Oct 2026image
Entdecke den ZWILLING HerbstZwilling Deutschland5 Oct 2026image
FRESH & SAVE Vielfalt entdeckenZwilling Deutschland5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Zwilling J.A. Henckels LLCverified
Text ad21 Oct 2026ZWILLING J.A. Henckels Iberia S.A.verified
Text ad21 Oct 2026ZWILLING J.A. Henckels Europa GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZWILLING.
The creators who tag @zwilling_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zwilling_de on Instagram, led by WMFSHOP/دایسون/برابانتیا/وول/اسکن پنSKK/لوازم خانگی (29.8K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWMFSHOP/دایسون/برابانتیا/وول/اسکن پنSKK/لوازم خانگی@wmfshop · 🇮🇷 IR | Decoration garden diy Creator | 29.8K | 0.5% | 6 | Tagged @zwilling_de |
06 · Competitors according to Gravity
Who ZWILLING competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZWILLING among Kitchen & Dining brands in Germany. The closest is Kitchen Stuff Plus, then Cutlery and More, WÜSTHOF, Dalstrong, Couteauxduchef, Seido Knives.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kitchen Stuff Pluskitchenstuffplus.com | |||||||
| Cutlery and Morecutleryandmore.com | |||||||
| WÜSTHOFwusthof.com | |||||||
| Dalstrongdalstrong.com | |||||||
| Couteauxduchefcouteauxduchef.com | |||||||
| Seido Knivesseidoknives.com |
07 · Company
The company behind ZWILLING.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZWILLING is a company based in Germany, founded in 1731 according to LinkedIn, on a domain registered in December 1997. It employs about 534 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇩🇪 Germany
- Founded
- 1731, per LinkedIn
- Domain registered
- 31 Dec 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 534 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zwilling.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZWILLING
What people ask Google about ZWILLING.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZWILLING legit?
According to Gravity by Benchr, ZWILLING is a brand based in Germany: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 534 people on LinkedIn, it has 80,099 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about ZWILLING?
Customers rate ZWILLING 2.1 out of 5 on Trustpilot over 781 reviews, 252 of them in the last twelve months: 22% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, ZWILLING scores 4.8 over 552 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ZWILLING known for?
ZWILLING J.A. Henckels is a premium brand that offers cutlery, cookware, flatware, glassware and kitchen gadgets for professional and home chefs worldwide. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does ZWILLING have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ZWILLING advertises on Facebook and Instagram and on Google, where its offers often run. Check zwilling.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ZWILLING?
ZWILLING sells on its own website, zwilling.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind ZWILLING?
Gravity by Benchr records a company based in Germany, founded in 1731 according to LinkedIn, on a domain registered in 1997, with 534 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ZWILLING growing?
Not at the moment. Gravity by Benchr estimates about 1,866,300 visits to zwilling.com in September 2026, down 4% in a month and down 1% over three months. ZWILLING ranks #7 of 25,135 Kitchen & Dining brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ZWILLING use?
Gravity by Benchr identifies zwilling.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does ZWILLING spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ZWILLING on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Germany?
Among Kitchen & Dining brands in Germany in the Gravity by Benchr index, ZWILLING ranks #7 of 25,135 by estimated traffic. Its closest competitors on the same market are Kitchen Stuff Plus, Cutlery and More, WÜSTHOF, Dalstrong, Couteauxduchef. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZWILLING.