Brand page · Pet Supplies · United Kingdom
Aquacadabra: 116K visits a month, 5 active Meta ads, Gravity score 466.
Aquacadabra — Aquacadabra is an online retailer that sells aquarium supplies for coldwater, tropical and marine fish tanks, offering over 6,000 products with free UK shipping. In September 2026 aquacadabra.com drew an estimated 116K visits, down 13% on the month before. It ranks #30 of 2,422 Pet Supplies brands in United Kingdom and holds a 4.8 Trustpilot rating over 845 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Pet Supplies brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Aquacadabra is an online retailer that sells aquarium supplies for coldwater, tropical and marine fish tanks, offering over 6,000 products with free UK shipping.
01 · Traffic
How much traffic Aquacadabra gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Aquacadabra drew an estimated 116K visits in September 2026, down 13% on the month before and down 24% over three months.
- Worldwide#82,539of 4.5M sites · Top 5%
- In United Kingdom#4,243of 192K sites · Top 5%
- Pet Supplies, worldwide#527of 52,845 brands · Top 1%
- Pet Supplies, United Kingdom#30of 2,422 brands · Top 5%
116K
estimated visits in September
1 mo ▼ −12.6%4 mo ▼ −23.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Aquacadabra.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Aquacadabra holds 4.8 out of 5 on Trustpilot over 845 reviews, 325 of them in the last twelve months: 89% of customers give five stars and 8% one star. That volume places Aquacadabra in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Aquarium Shop Tropical Fish Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Aquacadabra sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Aquacadabra sells on Shopify, 93% of its catalogue in stock. The best seller is Cloverleaf Blanket Answer Pond Treatment, at £12.95–£265.99, followed by Seachem Prime: Advanced Water Conditioner and Evolution Aqua Premier - Medium Pellets.
#1Cloverleaf Blanket Answer Pond TreatmentAquacadabra£12.95–£265.99In stock
#2Seachem Prime: Advanced Water ConditionerAquacadabra£8.99–£139.99In stock
#3Evolution Aqua Premier - Medium PelletsAquacadabra£15.20–£85.45In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Aquacadabra in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 17% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$74.05
- Currency
- GBP
04 · Ads
What Aquacadabra is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Aquacadabra runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Aquarium Supplies Online | AquacadabraAquacadabra4 Sept 2026image
Fluval SPEC 19L Nano Aquarium with 7000K LED & 3-Stage Filtration BlackAquacadabra27 Aug 2026image
biOrb Life 15 MCR Tropical Starter TankAquacadabra31 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad18 Oct 2026PD Aquatics Ltdverified
Image ad31 Aug 2026PD Aquatics Ltdverified
Text ad2 Jul 2026PD Aquatics Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Aquacadabra.
The creators who tag @aquacadabra_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Aquacadabra competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Aquacadabra among Pet Supplies brands in United Kingdom. The closest is aqueon.com, then fishkeeper.co.uk, swelluk.com, Aqua Store, Wharf Aquatics, tetra.net.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aqueon.comaqueon.com | |||||||
| fishkeeper.co.ukfishkeeper.co.uk | |||||||
| swelluk.comswelluk.com | |||||||
| Aqua Storeaqua-store.fr | |||||||
| Wharf Aquaticswharfaquatics.co.uk | |||||||
| tetra.nettetra.net |
07 · Company
The company behind Aquacadabra.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Aquacadabra is a company based in Dartford, United Kingdom, on a domain registered in October 2005. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Dartford
- Founded
- Data not available
- Domain registered
- 25 Oct 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- aquacadabra.com · Shopify · GBP
- Catalogue
- 484 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Aquacadabra
What people ask Google about Aquacadabra.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Aquacadabra a legit company?
According to Gravity by Benchr, Aquacadabra is a brand based in Dartford, United Kingdom: its website has existed since October 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 2,112 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Aquacadabra?
Customers rate Aquacadabra 4.8 out of 5 on Trustpilot over 845 reviews, 325 of them in the last twelve months: 89% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Aquacadabra known for?
Aquacadabra is an online retailer that sells aquarium supplies for coldwater, tropical and marine fish tanks, offering over 6,000 products with free UK shipping. Gravity by Benchr classifies it under Pet Supplies, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Aquacadabra prices: how much is it?
Aquacadabra's best seller, Cloverleaf Blanket Answer Pond Treatment, sells from £12.95 to £265.99 on aquacadabra.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check aquacadabra.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Aquacadabra have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Aquacadabra advertises on Facebook and Instagram and on Google, where its offers often run. Check aquacadabra.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Aquacadabra?
Aquacadabra sells on its own website, aquacadabra.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Aquacadabra?
Gravity by Benchr records a company based in Dartford, United Kingdom, whose domain was registered in 2005, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Aquacadabra doing well?
Not at the moment. Gravity by Benchr estimates about 116,400 visits to aquacadabra.com in September 2026, down 13% in a month and down 24% over three months. Aquacadabra ranks #30 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Aquacadabra use?
Gravity by Benchr identifies aquacadabra.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Aquacadabra's ad budget?
Gravity by Benchr does not publish a spend figure for Aquacadabra on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Aquacadabra ranks #30 of 2,422 by estimated traffic. Its closest competitors on the same market are aqueon.com, fishkeeper.co.uk, swelluk.com, Aqua Store, Wharf Aquatics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Aquacadabra.