Brand page · Audio · Germany
Bose: 466K visits a month, 958 active Meta ads.
Bose — Bose is a global leader in audio innovation that creates premium audio products including headphones, earbuds, speakers, and soundbars. In September 2026 bose.de drew an estimated 466K visits, down 3% on the month before. It ranks #4 of 239 Audio brands in Germany and holds a 1.4 Trustpilot rating over 142 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Bose is a global leader in audio innovation that creates premium audio products including headphones, earbuds, speakers, and soundbars.
01 · Traffic
How much traffic Bose gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bose drew an estimated 466K visits in September 2026, down 3% on the month before and down 3% over three months.
- Worldwide#26,278of 4.5M sites · Top 1%
- In Germany#1,178of 184K sites · Top 1%
- Audio, worldwide#127of 19,694 brands · Top 1%
- Audio, Germany#4of 239 brands · Top 5%
466K
estimated visits in September
1 mo ▼ −3.3%4 mo ▼ −2.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bose.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bose holds 1.4 out of 5 on Trustpilot over 142 reviews, 59 of them in the last twelve months: 16% of customers give five stars and 77% one star. That volume places Bose in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Hi-fi shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bose sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bose's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bose in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bose is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bose runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Ultra Open Earbuds (2. Gen.)Bose14 Oct 2026image
Limited Edition in HimmelrosaBose14 Oct 2026image
🏷️ลดสูงสุด 25%* + 🔥 ผ่อน 0% นาน 10 เดือน*Bose14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Bose Corporationverified
Text ad19 Oct 2026Bose Corporationverified
Text ad19 Oct 2026Bose Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bose.
The creators who tag @bose on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bose on Instagram, led by Kevin Ostromecki (12.4K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKevin Ostromecki@kevinostromecki · 🇺🇸 US | Music concerts dance Creator | 12.4K | 0.6% | 5 | Tagged @bose |
06 · Competitors according to Gravity
Who Bose competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bose among Audio brands in Germany. The closest is sonos.com, then bang-olufsen.com, harmankardon.se, bowerswilkins.com, Focal-JMlab, kef.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sonos.comsonos.com | |||||||
| bang-olufsen.combang-olufsen.com | |||||||
| harmankardon.seharmankardon.se | |||||||
| bowerswilkins.combowerswilkins.com | |||||||
| Focal-JMlabfocal.com | |||||||
| kef.comkef.com |
07 · Company
The company behind Bose.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bose is a company based in Germany. It employs about 6,739 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,739 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bose.de · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bose
What people ask Google about Bose.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bose legit or a scam?
According to Gravity by Benchr, Bose is a brand based in Germany: it sells on a Salesforce_commerce store, it employs 6,739 people on LinkedIn, it has 1,506,562 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Bose?
Customers rate Bose 1.4 out of 5 on Trustpilot over 142 reviews, 59 of them in the last twelve months: 16% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bose sell?
Bose is a global leader in audio innovation that creates premium audio products including headphones, earbuds, speakers, and soundbars. Gravity by Benchr classifies it under Audio. Source: Gravity by Benchr product classification.
Bose promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bose advertises on Facebook and Instagram and on Google, where its offers often run. Check bose.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bose?
Bose sells on its own website, bose.de, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Bose?
Gravity by Benchr records a company based in Germany, with 6,739 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bose growing?
Not at the moment. Gravity by Benchr estimates about 466,100 visits to bose.de in September 2026, down 3% in a month and down 3% over three months. Bose ranks #4 of 239 Audio brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bose use?
Gravity by Benchr identifies bose.de as a Salesforce_commerce store. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records.
How much does Bose spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bose on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Audio brands in Germany?
Among Audio brands in Germany in the Gravity by Benchr index, Bose ranks #4 of 239 by estimated traffic. Its closest competitors on the same market are sonos.com, bang-olufsen.com, harmankardon.se, bowerswilkins.com, Focal-JMlab. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bose.