Brand page · Pet Supplies · Germany
FRESSNAPF: 2.6M visits a month, 228 active Meta ads.
FRESSNAPF — Fressnapf is a German franchise company for pet food that sells pet supplies and pet food online and in stores. In September 2026 fressnapf.de drew an estimated 2.6M visits, down 9% on the month before. It ranks #2 of 1,165 Pet Supplies brands in Germany and holds a 4.5 Trustpilot rating over 33,543 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Fressnapf is a German franchise company for pet food that sells pet supplies and pet food online and in stores.
01 · Traffic
How much traffic FRESSNAPF gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FRESSNAPF drew an estimated 2.6M visits in September 2026, down 9% on the month before and down 9% over three months.
- Worldwide#6,634of 4.5M sites · Top 1%
- In Germany#300of 184K sites · Top 1%
- Pet Supplies, worldwide#18of 52,845 brands · Top 1%
- Pet Supplies, Germany#2of 1,165 brands · Top 1%
2.6M
estimated visits in September
1 mo ▼ −8.8%4 mo ▼ −9.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FRESSNAPF.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FRESSNAPF holds 4.5 out of 5 on Trustpilot over 33,543 reviews, 4,955 of them in the last twelve months: 75% of customers give five stars and 10% one star. That volume places FRESSNAPF in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FRESSNAPF sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FRESSNAPF's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FRESSNAPF in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What FRESSNAPF is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FRESSNAPF runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
🐾 Bis zu 54% 🐾Fressnapf Deutschland13 Oct 2026image
🐾 Für Friends Mitglieder 🐾Fressnapf Deutschland13 Oct 2026image
🐾 Bis zu 54% 🐾Fressnapf Deutschland13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fressnapf Tiernahrungs GmbHverified
Video ad21 Oct 2026Fressnapf Tiernahrungs GmbHverified
Text ad21 Oct 2026Fressnapf Tiernahrungs GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FRESSNAPF.
The creators who tag @fressnapf_deutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who FRESSNAPF competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FRESSNAPF among Pet Supplies brands in Germany. The closest is zooplus.de, then Pet Supermarket, PetCenter.cz, ZooRoyal, futterhaus.de, mainzoo.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zooplus.dezooplus.de | |||||||
| Pet Supermarketpetsupermarket.com | |||||||
| PetCenter.czpetcenter.cz | |||||||
| ZooRoyalzooroyal.de | |||||||
| futterhaus.defutterhaus.de | |||||||
| mainzoo.demainzoo.de |
07 · Company
The company behind FRESSNAPF.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FRESSNAPF is a company based in Germany, founded in 2000 according to LinkedIn. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2000, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fressnapf.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FRESSNAPF
What people ask Google about FRESSNAPF.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FRESSNAPF legit?
According to Gravity by Benchr, FRESSNAPF is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 12 people on LinkedIn, it has 178,918 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FRESSNAPF reviews
Customers rate FRESSNAPF 4.5 out of 5 on Trustpilot over 33,543 reviews, 4,955 of them in the last twelve months: 75% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FRESSNAPF?
Fressnapf is a German franchise company for pet food that sells pet supplies and pet food online and in stores. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a FRESSNAPF discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FRESSNAPF advertises on Facebook and Instagram and on Google, where its offers often run. Check fressnapf.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns FRESSNAPF?
Gravity by Benchr records a company based in Germany, founded in 2000 according to LinkedIn, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FRESSNAPF doing well?
Not at the moment. Gravity by Benchr estimates about 2,619,500 visits to fressnapf.de in September 2026, down 9% in a month and down 9% over three months. FRESSNAPF ranks #2 of 1,165 Pet Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does FRESSNAPF spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FRESSNAPF on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Germany?
Among Pet Supplies brands in Germany in the Gravity by Benchr index, FRESSNAPF ranks #2 of 1,165 by estimated traffic. Its closest competitors on the same market are zooplus.de, Pet Supermarket, PetCenter.cz, ZooRoyal, futterhaus.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FRESSNAPF.