Brand page · Clothing · Denmark
GANNI: 599K visits a month, 192 active Meta ads, Gravity score 632.
GANNI — GANNI is a contemporary fashion house that sells ready-to-wear clothing and accessories, defined by playful attitude and modern craftsmanship. In September 2026 ganni.com drew an estimated 599K visits, down 11% on the month before. It ranks #243 of 97,158 Clothing brands in Denmark and holds a 2.2 Trustpilot rating over 495 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Clothing brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GANNI is a contemporary fashion house that sells ready-to-wear clothing and accessories, defined by playful attitude and modern craftsmanship.
01 · Traffic
How much traffic GANNI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GANNI drew an estimated 599K visits in September 2026, down 11% on the month before and down 14% over three months.
- Worldwide#21,518of 4.5M sites · Top 1%
- In United States#7,064of 1.2M sites · Top 1%
- Clothing, worldwide#1,749of 459,295 brands · Top 1%
- Clothing, United States#243of 97,158 brands · Top 1%
599K
estimated visits in September
1 mo ▼ −10.6%4 mo ▼ −13.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GANNI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GANNI holds 2.2 out of 5 on Trustpilot over 495 reviews, 120 of them in the last twelve months: 36% of customers give five stars and 53% one star. That volume places GANNI in the top 20 % of the 270,321 Trustpilot pages in the Gravity index. On Google, GANNI scores 4.3 over 53 reviews.
Clothing Store Fashion Accessories Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GANNI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read GANNI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places GANNI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What GANNI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GANNI runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2023 (image, text, video).
Bis zu -40% RabattGANNI12 Oct 2026image
Bis zu -40% RabattGANNI12 Oct 2026image
Next stop: London For the second episode of GANNI In The Mix, @debahekmat styles Fall/Winter 2026 with vintage finds picked up in the cityGANNI12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ganni A/Sverified
Text ad21 Oct 2026Ganni A/Sverified
Text ad21 Oct 2026Ganni A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GANNI.
The creators who tag @ganni on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ganni on Instagram, led by Jamie Firth (139K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJamie Firth@missjamiefirth · 🇬🇧 GB | Fashion style luxury Creator | 139K | 1.2% | 9 | Tagged @ganni |
06 · Competitors according to Gravity
Who GANNI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GANNI among Clothing brands in Denmark. The closest is shopbop.com, then Stories, pieces.com, shopatanna.com, Saint and Sofia, Whistles.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shopbop.comshopbop.com | |||||||
| Storiesstories.com | |||||||
| pieces.compieces.com | |||||||
| shopatanna.comshopatanna.com | |||||||
| Saint and Sofiasaintandsofia.com | |||||||
| Whistleswhistles.com |
07 · Company
The company behind GANNI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GANNI is a company based in Denmark, on a domain registered in April 2000. It employs about 498 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- Data not available
- Domain registered
- 5 Apr 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 498 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ganni.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GANNI
What people ask Google about GANNI.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GANNI a legit company?
According to Gravity by Benchr, GANNI is a brand based in Denmark: its website has existed since April 2000, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 498 people on LinkedIn, it has 1,686,240 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GANNI reviews: is it worth it?
Customers rate GANNI 2.2 out of 5 on Trustpilot over 495 reviews, 120 of them in the last twelve months: 36% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, GANNI scores 4.3 over 53 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does GANNI sell?
GANNI is a contemporary fashion house that sells ready-to-wear clothing and accessories, defined by playful attitude and modern craftsmanship. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
GANNI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: GANNI advertises on Facebook and Instagram and on Google, where its offers often run. Check ganni.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy GANNI?
GANNI sells on its own website, ganni.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns GANNI?
Gravity by Benchr records a company based in Denmark, whose domain was registered in 2000, with 498 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GANNI growing?
Not at the moment. Gravity by Benchr estimates about 599,100 visits to ganni.com in September 2026, down 11% in a month and down 14% over three months. GANNI ranks #243 of 97,158 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GANNI use?
Gravity by Benchr identifies ganni.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GANNI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GANNI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, GANNI ranks #243 of 97,158 by estimated traffic. Its closest competitors on the same market are shopbop.com, Stories, pieces.com, shopatanna.com, Saint and Sofia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GANNI.