Brand page · Jewelry
Gray and Sons: 259K visits a month, 1 active Meta ads.
Gray and Sons — With our selection of used jewelry and watches, find the perfect new addition for your style story. Choose from the best names on the scene. In September 2026 grayandsons.com drew an estimated 259K visits, up 9% on the month before. It ranks #140 of 33,382 Jewelry brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
With our selection of used jewelry and watches, find the perfect new addition for your style story. Choose from the best names on the scene.
01 · Traffic
How much traffic Gray and Sons gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gray and Sons drew an estimated 259K visits in September 2026, up 9% on the month before and up 9% over three months.
- Worldwide#42,196of 4.5M sites · Top 1%
- In United States#13,765of 1.2M sites · Top 5%
- Jewelry, worldwide#707of 132,285 brands · Top 1%
- Jewelry, United States#140of 33,382 brands · Top 1%
259K
estimated visits in September
1 mo ▲ +8.8%4 mo ▲ +9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gray and Sons.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gray and Sons holds 3.3 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Costume Jewelry Shop Jeweler Jewelry Store Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gray and Sons sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Gray and Sons's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Gray and Sons in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Gray and Sons is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gray and Sons runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
4.5ct Oval Cut Diamond eternity band in platinumGray & Sons Jewelers9 Dec 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Gray and Sons South Florida Gold & Silver Exchange, Inc.verified
Text ad19 Oct 2026Gray and Sons South Florida Gold & Silver Exchange, Inc.verified
Text ad19 Oct 2026Gray and Sons South Florida Gold & Silver Exchange, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gray and Sons.
The creators who tag @grayandsons on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Gray and Sons competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gray and Sons among Jewelry brands. The closest is 316 Watch, then Luxury Bazaar, Rivluxe, Watchfinder, BQ Watches, Grailzee.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 316 Watch316.watch | |||||||
| Luxury Bazaarluxurybazaar.com | |||||||
| Rivluxerivluxe.fr | |||||||
| Watchfinderwatchfinder.fr | |||||||
| BQ Watchesbqwatches.com | |||||||
| Grailzeegrailzee.com |
07 · Company
The company behind Gray and Sons.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gray and Sons is an e-commerce brand, founded in 1980 according to LinkedIn, on a domain registered in November 1995. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1980, per LinkedIn
- Domain registered
- 8 Nov 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- grayandsons.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gray and Sons
What people ask Google about Gray and Sons.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gray and Sons legit?
According to Gravity by Benchr, Gray and Sons is a brand: its website has existed since November 1995, it employs 21 people on LinkedIn, it has 135,501 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Gray and Sons?
With our selection of used jewelry and watches, find the perfect new addition for your style story. Choose from the best names on the scene. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Gray and Sons promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Gray and Sons advertises on Facebook and Instagram and on Google, where its offers often run. Check grayandsons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Gray and Sons?
Gravity by Benchr records a company, founded in 1980 according to LinkedIn, on a domain registered in 1995, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Gray and Sons doing well?
Yes. Gravity by Benchr estimates about 259,100 visits to grayandsons.com in September 2026, up 9% in a month and up 9% over three months. Gray and Sons ranks #140 of 33,382 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Gray and Sons spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Gray and Sons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands?
Among Jewelry brands in the Gravity by Benchr index, Gray and Sons ranks #140 of 33,382 by estimated traffic. Its closest competitors on the same market are 316 Watch, Luxury Bazaar, Rivluxe, Watchfinder, BQ Watches. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gray and Sons.