Brand page · Decor · United States
HomeGoods: 2.4M visits a month, 43 active Meta ads.
HomeGoods — HomeGoods is a home decor store that sells furniture, bedding, kitchenware, decor, lighting, rugs, wall art, and bath products with an ever-changing selection of high-quality finds at discounted prices. In September 2026 homegoods.com drew an estimated 2.4M visits, down 5% on the month before. It ranks #9 of 42,373 Decor brands in United States and holds a 2.8 Trustpilot rating over 82 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
HomeGoods is a home decor store that sells furniture, bedding, kitchenware, decor, lighting, rugs, wall art, and bath products with an ever-changing selection of high-quality finds at discounted prices.
01 · Traffic
How much traffic HomeGoods gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HomeGoods drew an estimated 2.4M visits in September 2026, down 5% on the month before and up 23% over three months.
- Worldwide#7,257of 4.5M sites · Top 1%
- In United States#2,451of 1.2M sites · Top 1%
- Decor, worldwide#67of 185,686 brands · Top 1%
- Decor, United States#9of 42,373 brands · Top 1%
2.4M
estimated visits in September
1 mo ▼ −5.4%4 mo ▲ +22.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HomeGoods.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HomeGoods holds 2.8 out of 5 on Trustpilot over 82 reviews, 22 of them in the last twelve months: 27% of customers give five stars and 55% one star. That volume places HomeGoods in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Home Goods Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HomeGoods sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HomeGoods's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places HomeGoods in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What HomeGoods is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HomeGoods runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2026 (image, video).
Shop Like a VIP!HomeGoods12 Oct 2026video
They just hit different IRL.HomeGoods12 Oct 2026video
Life’s better when you save IRLHomeGoods12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad22 Sept 2026The TJX Companies, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HomeGoods.
The creators who tag @homegoods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @homegoods on Instagram, led by 1922 Beach Bungalow (23.7K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 11922 Beach Bungalow@thelittlegreybungalow · 🇺🇸 US | Decoration garden diy Creator | 23.7K | 2.0% | 25 | Tagged @homegoods |
06 · Competitors according to Gravity
Who HomeGoods competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HomeGoods among Decor brands in United States. The closest is us.homesense.com, then At Home Group, Fabrique de Styles, Homeroom, ZARA, worldmarket.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| us.homesense.comus.homesense.com | |||||||
| At Home Groupathome.com | |||||||
| Fabrique de Stylesfabriquedestyles.com | |||||||
| Homeroomhomeroom.no | |||||||
| ZARAzarahome.com | |||||||
| worldmarket.comworldmarket.com |
07 · Company
The company behind HomeGoods.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HomeGoods is a company based in United States, on a domain registered in May 1996. It employs about 6,136 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 11 May 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,136 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- homegoods.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HomeGoods
What people ask Google about HomeGoods.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HomeGoods legit?
According to Gravity by Benchr, HomeGoods is a brand based in United States: its website has existed since May 1996, it employs 6,136 people on LinkedIn, it has 3,786,713 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about HomeGoods?
Customers rate HomeGoods 2.8 out of 5 on Trustpilot over 82 reviews, 22 of them in the last twelve months: 27% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HomeGoods sell?
HomeGoods is a home decor store that sells furniture, bedding, kitchenware, decor, lighting, rugs, wall art, and bath products with an ever-changing selection of high-quality finds at discounted prices. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does HomeGoods have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HomeGoods advertises on Facebook and Instagram and on Google, where its offers often run. Check homegoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind HomeGoods?
Gravity by Benchr records a company based in United States, whose domain was registered in 1996, with 6,136 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is HomeGoods growing?
Yes. Gravity by Benchr estimates about 2,352,300 visits to homegoods.com in September 2026, down 5% in a month and up 23% over three months. HomeGoods ranks #9 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does HomeGoods spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HomeGoods on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, HomeGoods ranks #9 of 42,373 by estimated traffic. Its closest competitors on the same market are us.homesense.com, At Home Group, Fabrique de Styles, Homeroom, ZARA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HomeGoods.