Brand page · Outdoor Recreation · United States

K2 Snow Top 5% worldwide Top 5% in United States Top 1% in Outdoor Recreation Top 5% in Outdoor Recreation in United States
k2snow.com·🇺🇸 United States·Since 2000

K2 Snow: 162K visits a month, 41 active Meta ads.

K2 Snow — K2 Snow is an American ski and snowboard brand that sells skis, boots, bindings, and snowboards. The brand offers products for men, women, and youth across various categories including freeride, all mountain, powder, freestyle, touring, and groomer. In September 2026 k2snow.com drew an estimated 162K visits, up 19% on the month before. It ranks #170 of 14,873 Outdoor Recreation brands in United States.

k2snow.com@k2.skis 250KFacebookTrustpilot 3.2Meta Ad Library 41

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
162K
+19% vs. August 2026
Instagram followers
250K
3,326 posts · @k2.skis
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
41
active · on Google since 2023
Products
—
Data not available
Rank in United States
#170
of 14,873 in Outdoor Recreation
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

K2 Snow is an American ski and snowboard brand that sells skis, boots, bindings, and snowboards. The brand offers products for men, women, and youth across various categories including freeride, all mountain, powder, freestyle, touring, and groomer.

01 · Traffic

How much traffic K2 Snow gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

K2 Snow drew an estimated 162K visits in September 2026, up 19% on the month before and down 94% over three months.

  • Worldwide#62,511of 4.5M sites · Top 5%
  • In United States#20,590of 1.2M sites · Top 5%
  • Outdoor Recreation, worldwide#931of 101,136 brands · Top 1%
  • Outdoor Recreation, United States#170of 14,873 brands · Top 5%
Monthly visitssource Sept 2026

162K

estimated visits in September

1 mo ▲ +19.2%4 mo ▼ −93.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about K2 Snow.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

K2 Snow holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
Top 50% rating quality
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What K2 Snow sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read K2 Snow's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation93%
Clothing3%
Shoes0%

The dominant category places K2 Snow in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about K2 Snow.

The creators who tag @k2.skis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @k2.skis on Instagram, led by Joss Christensen (72.6K followers, 3.0% engagement).

Influencersaccounts tagging @k2.skis · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJoss Christensen@joss · 🇺🇸 USFitness sport bodybuilding Creator72.6K3.0%12Tagged @k2.skis
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who K2 Snow competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for K2 Snow among Outdoor Recreation brands in United States. The closest is Jones, then burton.com, snow-concept.com, snowinn.com, freshfarm.it, rossignol.com.

CompetitorsOutdoor Recreation · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Jonesjonessnowboards.com
burton.comburton.com
snow-concept.comsnow-concept.com
snowinn.comsnowinn.com
freshfarm.itfreshfarm.it
rossignol.comrossignol.com
Competitors Gravity finds for K2 Snow. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare K2 Snow with Jones

07 · Company

The company behind K2 Snow.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

K2 Snow is a company based in United States, on a domain registered in February 2000.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States
Founded
Data not available
Domain registered
14 Feb 2000
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
k2snow.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about K2 Snow

What people ask Google about K2 Snow.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is K2 Snow legit?

According to Gravity by Benchr, K2 Snow is a brand based in United States: its website has existed since February 2000, it has 250,038 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is K2 Snow?

K2 Snow is an American ski and snowboard brand that sells skis, boots, bindings, and snowboards. The brand offers products for men, women, and youth across various categories including freeride, all mountain, powder, freestyle, touring, and groomer. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.

K2 Snow promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: K2 Snow advertises on Facebook and Instagram and on Google, where its offers often run. Check k2snow.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns K2 Snow?

Gravity by Benchr records a company based in United States, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is K2 Snow growing?

Not at the moment. Gravity by Benchr estimates about 162,000 visits to k2snow.com in September 2026, up 19% in a month and down 94% over three months. K2 Snow ranks #170 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does K2 Snow spend on Meta ads?

Gravity by Benchr does not publish a spend figure for K2 Snow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in United States?

Among Outdoor Recreation brands in United States in the Gravity by Benchr index, K2 Snow ranks #170 of 14,873 by estimated traffic. Its closest competitors on the same market are Jones, burton.com, snow-concept.com, snowinn.com, freshfarm.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with K2 Snow.