Brand page · Personal Care · United States
LensCrafters: 2.9M visits a month, 297 active Meta ads.
LensCrafters — LensCrafters is a retailer that sells prescription glasses, sunglasses, and contact lenses from various brands. In September 2026 lenscrafters.com drew an estimated 2.9M visits, down 5% on the month before. It ranks #16 of 33,626 Personal Care brands in United States and holds a 2.6 Trustpilot rating over 964 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
LensCrafters is a retailer that sells prescription glasses, sunglasses, and contact lenses from various brands.
01 · Traffic
How much traffic LensCrafters gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LensCrafters drew an estimated 2.9M visits in September 2026, down 5% on the month before and down 0% over three months.
- Worldwide#6,085of 4.5M sites · Top 1%
- In United States#2,069of 1.2M sites · Top 1%
- Personal Care, worldwide#177of 215,119 brands · Top 1%
- Personal Care, United States#16of 33,626 brands · Top 1%
2.9M
estimated visits in September
1 mo ▼ −4.8%4 mo ▼ −0.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LensCrafters.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LensCrafters holds 2.6 out of 5 on Trustpilot over 964 reviews, 152 of them in the last twelve months: 51% of customers give five stars and 39% one star. That volume places LensCrafters in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Glasses Store Eye Care Center Optical Products Manufacturer Sunglasses Store Contact Lenses Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LensCrafters sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read LensCrafters's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places LensCrafters in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What LensCrafters is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LensCrafters runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
LENSCRAFTERS ADAPTIVE™ PROGRESSIVE LENSESLensCrafters7 Oct 2026image
OAKLEY META HSTNLensCrafters7 Oct 2026image
OAKLEY META HSTNLensCrafters7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Oct 2026Luxottica Retail North America Inc.verified
Image ad22 Oct 2026Luxottica Retail North America Inc.verified
Text ad22 Oct 2026Luxottica Retail North America Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LensCrafters.
The creators who tag @lenscrafters on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lenscrafters on Instagram, led by mark jun (18.6K followers, 10.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmark jun@itsmarkyjun · 🇹🇼 TW | Fashion style luxury Creator | 18.6K | 10.3% | 2 | Tagged @lenscrafters |
06 · Competitors according to Gravity
Who LensCrafters competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LensCrafters among Personal Care brands in United States. The closest is Vision Express, then Lenskart, Titan Eye+, Eyeglass World, EssilorLuxottica, Opticana.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vision Expressvisionexpress.com | |||||||
| Lenskartlenskart.com | |||||||
| Titan Eye+titaneyeplus.com | |||||||
| Eyeglass Worldeyeglassworld.com | |||||||
| EssilorLuxotticaluxottica.com | |||||||
| Opticanaopticana.co.il |
07 · Company
The company behind LensCrafters.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LensCrafters is a company based in United States, on a domain registered in June 1995. It employs about 6,685 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 8 Jun 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,685 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lenscrafters.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LensCrafters
What people ask Google about LensCrafters.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LensCrafters legit?
According to Gravity by Benchr, LensCrafters is a brand based in United States: its website has existed since June 1995, its Trustpilot profile is claimed by the brand, it employs 6,685 people on LinkedIn, it has 78,886 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about LensCrafters?
Customers rate LensCrafters 2.6 out of 5 on Trustpilot over 964 reviews, 152 of them in the last twelve months: 51% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LensCrafters known for?
LensCrafters is a retailer that sells prescription glasses, sunglasses, and contact lenses from various brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
LensCrafters promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LensCrafters advertises on Facebook and Instagram and on Google, where its offers often run. Check lenscrafters.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns LensCrafters?
Gravity by Benchr records a company based in United States, whose domain was registered in 1995, with 6,685 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is LensCrafters doing well?
Not at the moment. Gravity by Benchr estimates about 2,915,300 visits to lenscrafters.com in September 2026, down 5% in a month and down 0% over three months. LensCrafters ranks #16 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is LensCrafters' ad budget?
Gravity by Benchr does not publish a spend figure for LensCrafters on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, LensCrafters ranks #16 of 33,626 by estimated traffic. Its closest competitors on the same market are Vision Express, Lenskart, Titan Eye+, Eyeglass World, EssilorLuxottica. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LensCrafters.