Brand page · Personal Care · United States
Mustela USA: 126K visits a month, 14 active Meta ads, Gravity score 578.
Mustela USA — Mustela USA is a skincare brand specializing in clean and gentle products for the delicate skin of newborns, babies, kids, moms-to-be and new moms. In September 2026 mustelausa.com drew an estimated 126K visits, down 13% on the month before. It ranks #645 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mustela USA is a skincare brand specializing in clean and gentle products for the delicate skin of newborns, babies, kids, moms-to-be and new moms.
01 · Traffic
How much traffic Mustela USA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mustela USA drew an estimated 126K visits in September 2026, down 13% on the month before and down 22% over three months.
- Worldwide#77,351of 4.5M sites · Top 5%
- In United States#25,517of 1.2M sites · Top 5%
- Personal Care, worldwide#3,742of 215,119 brands · Top 5%
- Personal Care, United States#645of 33,626 brands · Top 5%
126K
estimated visits in September
1 mo ▼ −13.3%4 mo ▼ −22.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mustela USA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mustela USA holds 3.9 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Baby Store Cosmetics Store Baby Clothing Store Health and Beauty Shop Beauty Product Supplier Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mustela USA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mustela USA sells on Shopify, 93% of its catalogue in stock. The best seller is Gentle shampoo, at US$14.00–US$22.50, followed by Baby oil and Stelatopia cleansing oil.
#1Gentle shampooMustela USAUS$14.00–US$22.50In stock
#2Baby oilMustela USAUS$17.50In stock
#3Stelatopia cleansing oilMustela USAUS$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mustela USA in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 83% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$28.00
- Currency
- USD
04 · Ads
What Mustela USA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mustela USA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
He might be a gift giving genius with 20% off between 10/6 and 10/7 for @mustelausa’s Newborn arrival gift set in honor of Amazon Prime DayMustela USA6 Oct 2026video
Enjoy 25% Off Stelatopia FavoritesMustela USA6 Oct 2026image
Eczema Awareness Sale: Save 25%Mustela USA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Expanscience Laboratories Inc.verified
Image ad20 Oct 2026Expanscience Laboratories Inc.verified
Text ad20 Oct 2026Expanscience Laboratories Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mustela USA.
The creators who tag @mustelausa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mustelausa on Instagram, led by Mustela Philippines (44.3K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMustela Philippines@mustelaphilippines · 🇵🇭 PH | Parenting family Creator | 44.3K | 0.4% | 2 | Tagged @mustelausa |
06 · Competitors according to Gravity
Who Mustela USA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mustela USA among Personal Care brands in United States. The closest is Mustela España, then natural-s.jp, bébé hibou, pioupiou-cosmetics.ch, Mother Sparsh, mongdies.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mustela Españamustela.es | |||||||
| natural-s.jpnatural-s.jp | |||||||
| bébé hiboubebehibou.ca | |||||||
| pioupiou-cosmetics.chpioupiou-cosmetics.ch | |||||||
| Mother Sparshmothersparsh.com | |||||||
| mongdies.commongdies.com |
07 · Company
The company behind Mustela USA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mustela USA is a company based in New York, United States, founded in 1950 according to LinkedIn, on a domain registered in April 2001. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1950, per LinkedIn
- Domain registered
- 10 Apr 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mustelausa.com · Shopify · USD
- Catalogue
- 38 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mustela USA
What people ask Google about Mustela USA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mustela USA legit?
According to Gravity by Benchr, Mustela USA is a brand based in New York, United States: its website has existed since April 2001, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 142,940 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Mustela USA sell?
Mustela USA is a skincare brand specializing in clean and gentle products for the delicate skin of newborns, babies, kids, moms-to-be and new moms. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mustela USA prices: how much is it?
Mustela USA's best seller, Gentle shampoo, sells from US$14.00 to US$22.50 on mustelausa.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check mustelausa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Mustela USA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mustela USA advertises on Facebook and Instagram and on Google, where its offers often run. Check mustelausa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mustela USA?
Mustela USA sells on its own website, mustelausa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mustela USA?
Gravity by Benchr records a company based in New York, United States, founded in 1950 according to LinkedIn, on a domain registered in 2001, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mustela USA growing?
Not at the moment. Gravity by Benchr estimates about 125,600 visits to mustelausa.com in September 2026, down 13% in a month and down 22% over three months. Mustela USA ranks #645 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mustela USA use?
Gravity by Benchr identifies mustelausa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mustela USA's ad budget?
Gravity by Benchr does not publish a spend figure for Mustela USA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Mustela USA ranks #645 of 33,626 by estimated traffic. Its closest competitors on the same market are Mustela España, natural-s.jp, bébé hibou, pioupiou-cosmetics.ch, Mother Sparsh. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mustela USA.