Brand page · Clothing · United States
NAADAM: 338K visits a month, 395 active Meta ads, Gravity score 603.
NAADAM — NAADAM is a luxury cashmere clothing brand that responsibly sources and produces knitwear while preserving the nomadic lifestyle in Mongolia. They offer cashmere clothing and accessories for men and women. In September 2026 naadam.co drew an estimated 338K visits, up 53% on the month before. It ranks #422 of 97,158 Clothing brands in United States and holds a 3.1 Trustpilot rating over 266 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NAADAM is a luxury cashmere clothing brand that responsibly sources and produces knitwear while preserving the nomadic lifestyle in Mongolia. They offer cashmere clothing and accessories for men and women.
01 · Traffic
How much traffic NAADAM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NAADAM drew an estimated 338K visits in September 2026, up 53% on the month before and up 244% over three months.
- Worldwide#34,053of 4.5M sites · Top 1%
- In United States#11,073of 1.2M sites · Top 1%
- Clothing, worldwide#2,910of 459,295 brands · Top 1%
- Clothing, United States#422of 97,158 brands · Top 1%
338K
estimated visits in September
1 mo ▲ +53.5%4 mo ▲ +244.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NAADAM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NAADAM holds 3.1 out of 5 on Trustpilot over 266 reviews, 85 of them in the last twelve months: 26% of customers give five stars and 63% one star. That volume places NAADAM in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NAADAM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NAADAM sells on Shopify, 98% of its catalogue in stock. The best seller is The Original Cashmere Crewneck Sweater Women's, at US$98.00, followed by The Original Cashmere Sweater Men's and Cashmere Comb.
#1The Original Cashmere Crewneck Sweater Women'sNAADAMUS$98.00In stock
#2The Original Cashmere Sweater Men'sNAADAMUS$98.00In stock
#3Cashmere CombNAADAMUS$18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NAADAM in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 69% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$198.00
- Currency
- USD
04 · Ads
What NAADAM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NAADAM runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2025 (image, text, video).
Prime Day Deals are on. Stock up now.Naadam6 Oct 2026image
Premium soft, premium price.Naadam6 Oct 2026image
The Original Cashmere SweaterNaadam6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Naadam Inc.verified
Text ad20 Oct 2026Naadam Inc.verified
Image ad20 Oct 2026Naadam Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NAADAM.
The creators who tag @naadam.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naadam.co on Instagram, led by Angela Howenstein | 40+ Style Expert (281K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAngela Howenstein | 40+ Style Expert@angelahowenstein · 🇺🇸 US | Fashion style luxury Creator | 281K | 1.1% | 4 | Tagged @naadam.co |
06 · Competitors according to Gravity
Who NAADAM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NAADAM among Clothing brands in United States. The closest is NAKEDCASHMERE, then Cashmere & Cotton, KUJTEN, N.Peal, WoolOvers, eric-bompard.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NAKEDCASHMEREnakedcashmere.com | |||||||
| Cashmere & Cottoncashmereandcotton.co.uk | |||||||
| KUJTENkujten.com | |||||||
| N.Pealnpeal.com | |||||||
| WoolOverswoolovers.com | |||||||
| eric-bompard.comeric-bompard.com |
07 · Company
The company behind NAADAM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NAADAM is a company based in New York, United States, founded in 2013 according to LinkedIn, on a domain registered in February 2017. It employs about 73 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2013, per LinkedIn
- Domain registered
- 28 Feb 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 73 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naadam.co · Shopify · USD
- Catalogue
- 266 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NAADAM
What people ask Google about NAADAM.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NAADAM a legit company?
According to Gravity by Benchr, NAADAM is a brand based in New York, United States: its website has existed since February 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 73 people on LinkedIn, it has 129,182 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NAADAM reviews: is it worth it?
Customers rate NAADAM 3.1 out of 5 on Trustpilot over 266 reviews, 85 of them in the last twelve months: 26% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NAADAM?
NAADAM is a luxury cashmere clothing brand that responsibly sources and produces knitwear while preserving the nomadic lifestyle in Mongolia. They offer cashmere clothing and accessories for men and women. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does NAADAM cost?
NAADAM's best seller, The Original Cashmere Crewneck Sweater Women's, sells US$98.00 on naadam.co. 98% of the catalogue is in stock. Gravity does not track prices daily: check naadam.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does NAADAM have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NAADAM advertises on Facebook and Instagram and on Google, where its offers often run. Check naadam.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NAADAM?
NAADAM sells on its own website, naadam.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NAADAM?
Gravity by Benchr records a company based in New York, United States, founded in 2013 according to LinkedIn, on a domain registered in 2017, with 73 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NAADAM growing?
Yes. Gravity by Benchr estimates about 338,000 visits to naadam.co in September 2026, up 53% in a month and up 244% over three months. NAADAM ranks #422 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NAADAM use?
Gravity by Benchr identifies naadam.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NAADAM spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NAADAM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, NAADAM ranks #422 of 97,158 by estimated traffic. Its closest competitors on the same market are NAKEDCASHMERE, Cashmere & Cotton, KUJTEN, N.Peal, WoolOvers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NAADAM.