Brand page · Athletics · United States
Nike: 105.3M visits a month, 2,482 active Meta ads.
Nike — Nike is an American athletic equipment company that delivers innovative products, experiences and services for athletes worldwide. In September 2026 nike.com drew an estimated 105.3M visits, down 15% on the month before. It ranks #1 of 2,484 Athletics brands in United States and holds a 1.5 Trustpilot rating over 13,206 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Nike is an American athletic equipment company that delivers innovative products, experiences and services for athletes worldwide.
01 · Traffic
How much traffic Nike gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nike drew an estimated 105.3M visits in September 2026, down 15% on the month before and down 7% over three months.
- Worldwide#192of 4.5M sites · Top 1%
- In United States#109of 1.2M sites · Top 1%
- Athletics, worldwide#1of 14,997 brands · Top 1%
- Athletics, United States#1of 2,484 brands · Top 1%
105.3M
estimated visits in September
1 mo ▼ −15.4%4 mo ▼ −7.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nike.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nike holds 1.5 out of 5 on Trustpilot over 13,206 reviews, 2,039 of them in the last twelve months: 14% of customers give five stars and 76% one star. That volume places Nike in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Nike scores 4.8 over 191 reviews.
Activewear Store Shoe Store Sportswear Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nike sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nike's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Nike in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Nike is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nike runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
NikeNike15 Oct 2026image
Équipe-toi pour l'hiver dans un Nike Factory Store.Nike14 Oct 2026image
Disponible a la botigaNike14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nike, Inc.verified
Text ad20 Oct 2026Nike, Inc.verified
Text ad20 Oct 2026Nike, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nike.
The creators who tag @nike on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nike on Instagram, led by Kicks In Toronto (10.1K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKicks In Toronto@kicksintoronto · 🇨🇦 CA | Pro sports athletes Creator | 10.1K | 0.1% | 25 | Tagged @nike |
06 · Competitors according to Gravity
Who Nike competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nike among Athletics brands in United States. The closest is newbalance.fr, then uk.puma.com, adidas.pl, underarmour.es, On Shop, Reebok Canada.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| newbalance.frnewbalance.fr | |||||||
| uk.puma.comuk.puma.com | |||||||
| adidas.pladidas.pl | |||||||
| underarmour.esunderarmour.es | |||||||
| On Shopon-running.com | |||||||
| Reebok Canadareebok.ca |
07 · Company
The company behind Nike.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nike is a company based in United States, on a domain registered in March 1995. It employs about 106,696 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 4 Mar 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 106,696 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nike.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nike
What people ask Google about Nike.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nike legit?
According to Gravity by Benchr, Nike is a brand based in United States: its website has existed since March 1995, it employs 106,696 people on LinkedIn, it has 290,999,587 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Nike?
Customers rate Nike 1.5 out of 5 on Trustpilot over 13,206 reviews, 2,039 of them in the last twelve months: 14% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Nike scores 4.8 over 191 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nike?
Nike is an American athletic equipment company that delivers innovative products, experiences and services for athletes worldwide. Gravity by Benchr classifies it under Athletics. Source: Gravity by Benchr product classification.
Nike promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nike advertises on Facebook and Instagram and on Google, where its offers often run. Check nike.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Nike?
Gravity by Benchr records a company based in United States, whose domain was registered in 1995, with 106,696 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nike growing?
Not at the moment. Gravity by Benchr estimates about 105,283,900 visits to nike.com in September 2026, down 15% in a month and down 7% over three months. Nike ranks #1 of 2,484 Athletics brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Nike's ad budget?
Gravity by Benchr does not publish a spend figure for Nike on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in United States?
Among Athletics brands in United States in the Gravity by Benchr index, Nike ranks #1 of 2,484 by estimated traffic. Its closest competitors on the same market are newbalance.fr, uk.puma.com, adidas.pl, underarmour.es, On Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nike.